Tag: Media Business

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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore

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"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."

Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

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"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

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"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

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"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

News Media Reacts to Anthropic Researcher’s Thread Alleging ‘AI Could Kill Us All’

News Garrett Searight Garrett Searight -
“These will soon be superhuman systems that can hack anything, revolutionize any field overnight, and acquire real power and resources.”

Britt McHenry Joining the State Department as Press Advisor

News Garrett Searight Garrett Searight -
"For 17 years, I have worked on camera covering the news. Now, I get to take that experience and apply it to our country’s highest diplomatic agency."

AM Radio for Every Vehicle Act Vote Scheduled By Congress

Business Garrett Searight Garrett Searight -
The House has yet to announce the specific day for the vote.

Why Broadcast Radio Will Never Get Its Fair Share of Political Advertising Dollars

Columns Garrett Searight Garrett Searight -
Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.

Why The Conclave Wanted a Final Farewell After 45 Years

Features Garrett Searight Garrett Searight -
"Just come to Minneapolis. Remember the good times and bring in some new ones. That's all I'm asking. Bring along your ideas."

iHeartMedia Names Tommy Castor Market President in Salt Lake City

Business Garrett Searight Garrett Searight -
Castor joins the company’s Northwest Division after serving as Senior Vice President/Market Manager at Audacy Wichita.

Skyview Networks Names Liz Stillman Vice President of Sales

Business Garrett Searight Garrett Searight -
"Bringing Liz to Skyview is an investment not only in revenue growth, but also in the long-term strength of the relationships that will continue to drive our business forward.”

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features Garrett Searight Garrett Searight -
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

Triton Digital, RCS Partner to Provide Programmatic Advertising to Broadcast Radio

Business Garrett Searight Garrett Searight -
"This partnership opens a significant new opportunity, giving stations a direct path to the programmatic advertising market on the playout software they already trust and rely on."

YouTube Redefines “View”: What the New Metric Really Means

Columns Dr. Ed Cohen Dr. Ed Cohen -
A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...
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Why 93 WIBC Dedicated a Full Day to Remembering Matt Bair

Features 0
"We've done so many fun videos with him. And he just had such great comedic chops, but at the same time, so humble. And he was a big deal who didn't seem to know he was a big deal. And I think that made him a bigger deal, because he was just so unaware of how loved he was."

Radio Programming Strategy: Chris Shebel’s Format Blueprint

Features 0
"It's heavy on gold." That's crucial because Palm Springs' radio audience is predominantly 50 and older. The music serves them, not some mythical club demographic."

Inside Chase Daniel’s Growing Digital Network While Expanding His ESPN Profile

Features 0
"If I’m doing this and spending time away from my family, there’s a reason. I want to call the best games possible and be in the best situation to talk ball and have fun with it."

AudioGraph Changes Radio Attribution Game Entirely

Columns 0
"(It) aligns more closely with digital buying and measurement standards."