"It's been a rewarding journey. Not long ago, I was creating content and conducting man-on-the-street interviews in Venice Beach, then covering protests and major events across Los Angeles."
The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.
Social media — where most people are getting their news — is designed like a slot machine. Don't like what you see on your Twitter feed? Pull down, and it'll populate more stuff you care about.
"It's whatever the station needs, and that's key for Riply. We are highly customized and continue to work with the station, respond to their voice, and let them tell us what markets or areas they want to cover."