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Dan Le Batard: Christopher ‘Mad Dog’ Russo is ‘Bought and Paid For’

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Following several instances of bringing up the new movie, “A Complete Unknown,” on radio and television platforms, Christopher “Mad Dog” Russo recently traveled to London, England to attend the premiere and met star Timothée Chalamet. This fortuitous circumstance came after Russo ranted about not being invited to the New York City premiere on ESPN First Take, and the situation elicited national headlines. While Russo was appearing on The Dan Le Batard Show with Stugotz, host Dan Le Batard opined that complaining about not being invited was a “shameless” and “embarrassing” way for him to procure an audience.

Russo subsequently explained that he had talked about not having a seat at the premiere on January 2, and that one of his agents received a call a few days later from Searchlight Pictures. Having been offered the chance to attend the premiere in either London, Paris or Rome, he chose to go to London to work around the schedule of football games. He flew overseas last week with his daughter to attend the premiere and voiced that Chalamet did a stellar job.

“You’re bought and paid for,” Le Batard said, a sentiment with which Russo concurred. “…And Bob Dylan would hate what you’re doing. He would hate what you’re doing, he hates what Chalamet’s doing, and you’re out here endorsing. You’re laundering Chalamet for Bob Dylan because they can buy you – it’s embarrassing.”

Le Batard subsequently played the video of Russo on First Take, prefacing the clip by expounding that Ruso was using his platform to “curry favor with the famous” in order to benefit his daughter. Moreover, he classified the gesture as something that did not resemble objectivity and asserted that it needed to be called out. Russo clarified by conveying that he did not expect that he would be invited, but he was grateful for the opportunity and enjoyed himself.

“Again, I don’t like what you’ve become late in your career here where you are simply trafficking in all of the powers that you have to do things that satiate your ego,” Le Batard said. Jon “Stugotz” Weiner added that he had been doing this throughout his entire career. In the last year, Russo signed contract extensions with SiriusXM and ESPN through which he is continuing his multiplatform ventures.

Le Batard referred to Russo as having a resurgence and exclaimed that it was wonderful to see, especially after talking about how “one of his agents” received a call about attending the London premiere. Russo elaborated by saying that they work together in his representation and that he did not realize Chalamet had been the person to call about the ticket request.

“The nicest guy in the world,” Russo said of Chalamet. “Oh, what a nice kid, and forget me. He signed every autograph with those fans who lined that red carpet, he took pictures, he grasped the idea. On the stage before the movie was presented, he did a great job talking about the LA fires. I can’t tell you – and then he’s doing Saturday Night Live this week as you guys know – so I can’t tell you how good he did. What a nice kid.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Newsmax to Debut New Weekend Show Hosted by Michael Savage

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Longtime radio host and podcaster Michael Savage is joining Newsmax for a new weekend show called Savage Nation.

The new program will air on Sundays at 8 PM ET. The 2016 Radio Hall of Fame inductee will share his insights on the current political climate.

“After many years of appearing on Newsmax TV as a guest on several shows every week, I am thrilled that I will have my own one-hour primetime show on Newsmax,” said Savage.

“For decades, Michael has been a leading conservative voice, and we are pleased to bring his insightful and thoughtful take on politics and culture to our audience,” added Newsmax CEO Chris Ruddy.

The network describes the show hosted by the 2016 Radio Hall of Fame inductee as “a rallying cry for those who believe in preserving America’s fundamental identity. The show isn’t just about national identity; it tackles the culture wars head-on, exploring everything from the erosion of traditional values to the manipulation of the media. Savage dives into politics, science, and the arts, offering no-nonsense critiques of the cultural elite.”

Savage Nation will debut on Sunday, January 26th.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

WFAN to Broadcast Tuesday Edition of ‘Evan & Tiki’ Live from Barclays Center Ahead of Knicks-Nets

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WFAN is bringing its afternoon drive program on the road this Tuesday, broadcasting a special edition of Evan & Tiki live from Barclays Center in Brooklyn, N.Y. Featuring co-hosts Evan Roberts and Tiki Barber, along with Shaun Morash and Tommy Lugauer, the program will be on site ahead of tip-off between the Brooklyn Nets and New York Knicks in an intercity rivalry matchup. The Nets will look to snap a three-game losing streak on their home floor, while the Knicks aim to further improve their position in the Eastern Conference playoff picture. Roberts expressed on Monday’s episode of the show that they had not been in Brooklyn in a very long time and that it would be a big night.

In August 2023, Audacy agreed to a multiyear extension with the Nets to broadcast its games over the air on WFAN. This year marks the 21st season the station is serving as the flagship home of games and features the commentary duo of Chris Carrino and Tim Capstraw. Following the conclusion of the Nets-Knicks game on WFAN, Keith McPherson will broadcast his nighttime program until 2 a.m. EST. Roberts and Barber will air their four-hour program from the new JetBlue at the Key club space on the suite level in the arena.

“Late in the show around 5:30 or so, Tiki Barber will pay off his, ‘He wasn’t good at NFL picks this year’ bet by selling T-shirts, or giving them away, of Tommy Lugauer’s very nasty tweet about Jalen Brunson upon the Knicks signing him, in which he called it a very typical Knicks move,” Roberts said. “So that tweet has been made a T-shirt, and we’ve got a few, limited edition, I think like 15 or 20, that you will be able to purchase/get from Tiki Barber right outside Barclays Center.”

Roberts posted an image of the T-shirt on his X account Tuesday morning and promoted the on-site broadcast of the show. Moreover, he added on the show that Barber or Lugauer may decide to autograph the shirt for fans. Nonetheless, the show is giving people an opportunity to interact with the show at Barclays Center as the two Atlantic Division teams square off for the third time this season.

This does not mark the first time Evan & Tiki has broadcast live ahead of a rivalry matchup in New York sports. In two days last August, the program was live from Citi Field in The Cadillac Club at Payson’s for the Subway Series between the New York Mets and the New York Yankees.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

MLB Network to Present National Baseball Hall of Fame Election Announcement

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The Baseball Writers Association of America (BBWAA) is set to officially reveal the Class of 2025 that will be inducted into the National Baseball Hall of Fame and Museum, considered one of the highest honors in the game. Former Seattle Mariners outfielder and 10-time All-Star Ichiro Suzuki is projected to garner a spot among the pantheon of baseball. There are also several other players currently in the green with over half of the ballots known, some of whom include CC Sabathia, Billy Wagner and Carlos Beltrán. MLB Network is presenting eight hours of coverage on Tuesday leading up to the exclusive announcement of the results at 6 p.m. EST by Hall of Fame president Josh Rawitch live from Cooperstown.

The league-owned broadcast network has been the exclusive home of the Hall of Fame election announcement since 2009 and is disseminated across cable and direct-to-consumer platforms. Brian Kenny will be anchoring the show live from Cooperstown, N.Y. with contributions from Jon Morosi, Joel Sherman and Jayson Stark. Greg Amsinger will also anchor this coverage with insights from award-winning broadcasters Bob Costas and Harold Reynolds.

Kenny will commence the program with a special open, while Tom Verducci and Morosi penned essays on Suzuki and Wagner, respectively. MLB Network analyst Chris Young also interviewed Sabathia, his former teammate, in a conversation that will air during the special. The announcement program is going to be simulcast on MLB.com, MLB.TV and within the MLB App. 

Following the conclusion of the show, MLB Tonight will continue coverage and analyze the results with host Robert Flores and analyst Dan O’Dowd. Furthermore, the Hot Stove team of Reynolds, Matt Vasgersian and Lauren Shehadi are covering the Hall of Fame election throughout the week. MLB Network will then close out the week with its tradition of welcoming the new Hall of Famers to its studio for a special edition of MLB Tonight on Friday, Jan. 24 at 6 p.m. EST. The broadcast entity will air the Hall of Fame Induction ceremony on Sunday, July 27 from Cooperstown.

This coverage takes place a few months after MLB Network canceled High Heat, the afternoon program that had featured Christopher “Mad Dog” Russo and Alanna Rizzo. Moreover, MLB Network reportedly offered buyout offers to more than 50 employees in November, according to John Ourand of Puck. An internal email obtained by Ourand divulged that MLB Network president Bill Morningstar acknowledged difficulties associated with linear television and declining revenue from cable and satellite bundles. Data from Nielsen Media Research cited in the report demonstrated that the network is distributed to 32 million homes.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Netflix Secures Its Best Monthly Share in December Thanks to NFL Games

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Thanks to its Christmas Day NFL broadcasts, Netflix took its biggest piece of the pie ever this past month. According to Nielsen, Netflix accounted for 8.5 percent of total TV viewing in December, tying its best share set in July 2023

Sign-ups for the month were also strong, although not the strongest in recent memory. According to Antenna, Netflix got around 656,000 signups in the three-day window (Dec. 24-26) around the NFL Christmas games, well above Netflix’s range of 50,000 to 70,000 signups since its password crackdown started around May 2023.

Netflix’s NFL doubleheader generated plenty of viewership for the platform. Between the two Christmas Day games, Netflix averaged 30 million global viewers, helping the platform to its most-watched Christmas Day ever.

Outside of Netflix, overall streaming viewership climbed 9 percent in December over November, with streaming securing a record 43.4 percent of total TV watch time. Thanks to its five NFL games, Prime Video saw a platform-best 4% of the share of TV viewing. On the linear side, broadcast and cable rode football (college and pros) to gains of 17 percent and 29 percent, respectively, over November.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

CNN Names Longtime Washington Post Exec Philip Rucker New SVP of Editorial Strategy & News

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Philip Rucker has spent the past 20 years at The Washington Post. However, he’s set to join CNN in a new executive role, the outlet has announced.

Rucker will serve as the Senior Vice President of Editorial Strategy & News at CNN and be stationed at the network’s Washington D.C. bureau. Previously, he worked as a National Editor at The Washington Post where he oversaw a staff of 150 journalists covering the White House, Congress, the Supreme Court, and other political-adjacent subjects.

During his long tenure with the newspaper, Philip Rucker also served as the Deputy National Editor, Senior Washington Correspondent, and White House Bureau Chief. Rucker led teams that won three Pulitzer Prizes during his time with the outlet.

“As CNN moves to cover President Donald Trump’s second administration, Rucker, who has deep expertise from years reporting on and overseeing coverage of President Trump, is perfectly positioned to aid in leading our best-in-class coverage,” a statement from the network announcing his addition stated.

Rucker’s first day with CNN will be on Monday, February 10th.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Dan Mason to Receive Lifetime Achievement Award From Broadcasters Foundation of America

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Longtime media industry executive Dan Mason will be recognized by the Broadcasters Foundation of America with its 2025 Edward F. McLaughlin Lifetime Achievement Award.

The award — given annually to an individual who has made invaluable contributions to the broadcast industry — will be given to Mason during the Broadcasters Foundation of America Golden Mic Award Gala and Fundraiser on Monday, March 10th at the Plaza Hotel in New York City.

“I am honored to receive this distinction from the Broadcasters Foundation,” stated Mason. “Broadcasting gave me a career that I love on the air and in the boardroom. There are many broadcasters across our country who feel the same way, but tragedy struck their lives, leaving them in need of help. That’s why I served on the Board of the Broadcasters Foundation and continue to support its charitable mission.”

Dan Mason served as the President of CBS Radio from 1995 to 2002 before ascending to the role of CEO from 2007 to 2015. He also served as the President of Group W Radio for Westinghouse before joining CBS Radio.

“Dan is a passionate broadcaster and media visionary whose accomplishments helped define today’s broadcasting business,” said Broadcasters Foundation chair Scott Herman. “I worked with Dan for many years, at Westinghouse and CBS, and his leadership elevated our efforts and led us to outstanding success.”

“Dan is the perfect candidate to receive the prestigious Edward F. McLaughlin Lifetime Achievement Award,” added Broadcasters Foundation President Tim McCarthy. “His commitment to advancing the broadcast business, especially into the digital space, is well-known, as is his dedication to the mission of the Broadcasters Foundation.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Barrett Media’s Top 20 Alternative Radio Shows of 2024

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Welcome to Day 2 of Barrett Media’s Top 20 of 2024 in Music Radio presented by Radio.Cloud. The Top 20 Alternative radio shows of 2024 are today’s focus. You can also see the Alternative format’s Top 20 program directors here. To keep up with all of the results, follow BM on X, Facebook or LinkedIn or sign up for our newsletters here. We appreciate the support.

We have created Top 20’s for the Sports and News/Talk formats for years, but this is by far the largest project we’ve ever done. 173 program directors, corporate executives, and format consultants voted in this series. 250+ were invited to be a part of it. Though some brand leaders and company executives couldn’t make time to vote and some didn’t respond, I’m ecstatic with our turnout.

As you review these results, please remember that they represent the collective feedback shared by our industry voters. I do not vote in this process. My role is to assemble the group, collect their votes, and present the information.

Given the size of Music Radio formats, we are presenting the Top 20 shows and programmers from ALL markets. This includes Major Markets, Mid-Markets, and syndicated programs. The best of the best if you will. Some formats are combined due to similarities such as AC/Hot AC, Adult/Classic Hits, and Rock (Active/Modern Rock). There are also a few shows, hosts and/or programmers who appear on lists in multiple formats due to their stations featuring music and programming that crosses over.

Important Information

#1 – Music radio is a massive space, and stations don’t always provide or update information. That makes it hard at times to issue credit to deserving programmers or hosts. We’ve tried to be accurate with the spelling of names, shows, brands, cities, and positions, but we’re human, and mistakes happen. If you see an error, please email Jason@BarrettMedia.com so we can make a correction.

#2 – We’ve asked the voters to supply photos and logos to avoid headaches. Some comply, but most don’t. That’s consistent with voters in our sports and news/talk series too. That forces us to have to dig to find 320 images to complete the eight (8) format series. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.

#3 – This series specifically focuses on United States terrestrial music radio shows and programmers. Shows and brand leaders with Apple Music, Spotify, Amazon, SiriusXM, YouTube, podcasts and programming outside the United States are not included.

#4 – 52 Alternative radio shows appeared on ballots turned in by our voters. Executives were asked to rank their Top 10 in exact order using the following criteria: Quality of Shows (ear test), Originality, Ability to Entertain-Inform-Connect Across Multiple Platforms, Ratings Success, Clearance (national shows) and Industry Buzz. Points are given for top 10 finishes with a 1st place vote equaling a high of 20 points, and 10th receiving a low of 2 points. Be advised, our voters live in different cities, work for different companies, have individual tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.

#4 – 27 broadcasting companies are represented in this series. Among them include iHeartMedia, Audacy, Cumulus Media, Townsquare Media, Beasley Media, Hubbard Radio, Bonneville, Meruelo Media, Radio One, Cox Media Group, Alpha Media, Connoisseur Media, Saga Communications, Hearst Communications, Rubber City Radio Group, Cromwell Media, Press Communications, Pamal Broadcasting, Lotus Communications, Shamrock Communications, Midwest Communications, Seven Mountains Media, Summit Media, Buck Owens, Local Media San Diego, Colorado Springs Radio Broadcasters, and Milwaukee Media Group. Another 18 consulting groups were involved as well. We involve people from different groups and cities to make sure balance is provided.

#5 – Though we have a total of 173 voters in this series, the number voting on each format is lower. This is by design. We wanted experts from each format to vote on what they know best. This means that 28 programmers, consultants, and executives voted on the Alternative category, not managers from other formats with less knowledge of Alternative radio’s best shows and leaders.

I want to thank Dylan Barrett for doing an excellent job with our graphics, and Stephanie Eads for helping with the voting process. I’d also like to thank every single voter who made time to participate. Now without further delay, here are the Top 20 Alternative Radio Shows of 2024.

Additional Notes:

  • The Woody Show earned the category victory with a 36-point win over The Rizzuto Show. Woody’s program also received a category best eight (8) first place votes.
  • Spots 21-25 were held by Andy Hawk, Marty Lennartz, Mike Jones, Donny Fandango, and Miles The DJ.
  • The closest battle was for 12th place. Booker and Striker edged Megan Holiday by 1 point.
  • Of the 52 shows to receive votes, 9 received at least one 1st place vote.

Barrett Media Top 20 of 2024 in Music Radio Upcoming Schedule:

  • Wednesday January 22 = BMM Top 20 Classic Rock Radio Shows and Program Directors
  • Thursday January 23 = BMM Top 20 Adult/Classic Hits Radio Shows and Program Directors
  • Friday January 24 = BMM Top 20 Country Radio Shows and Program Directors
  • Monday January 27 = BMM Top 20 Urban/Hip-Hop Radio Shows and Program Directors
  • Tuesday January 28 = BMM Top 20 AC/Hot AC Radio Shows and Program Directors
  • Wednesday January 29 = BMM Top 20 CHR/Top 40 Radio Shows and Program Directors

Barrett Media’s Top 20 Alternative Radio Program Directors of 2024

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Welcome to Day 2 of Barrett Media’s Top 20 of 2024 in Music Radio presented by Radio.Cloud. The Top 20 Alternative radio shows of 2024 are today’s focus. You can also see the Alternative format’s Top 20 program directors here. To keep up with all of the results, follow BM on X, Facebook or LinkedIn or sign up for our newsletters here. We appreciate the support.

We have created Top 20’s for the Sports and News/Talk formats for years, but this is by far the largest project we’ve ever done. 173 program directors, corporate executives, and format consultants voted in this series. 250+ were invited to be a part of it. Though some brand leaders and company executives couldn’t make time to vote and some didn’t respond, I’m ecstatic with our turnout.

As you review these results, please remember that they represent the collective feedback shared by our industry voters. I do not vote in this process. My role is to assemble the group, collect their votes, and present the information. At the conclusion of the series, Jeff Lynn and I will record a video for the Barrett Media YouTube page sharing our takeaways from the series. Be sure to subscribe to the page so you’re notified of when the video goes live.

Given the size of Music Radio formats, we are presenting the Top 20 shows and programmers from ALL markets. This includes Major Markets, Mid-Markets, and syndicated programs. The best of the best if you will. Some formats are combined due to similarities such as AC/Hot AC, Adult/Classic Hits, and Rock (Active/Modern Rock). There are also a few shows, hosts and/or programmers who appear on lists in multiple formats due to their stations featuring music and programming that crosses over.

Important Information

#1 – Music radio is a massive space, and stations don’t always provide or update information. That makes it hard at times to issue credit to deserving programmers or hosts. We’ve tried to be accurate with the spelling of names, shows, brands, cities, and positions, but we’re human, and mistakes happen. If you see an error, please email Jason@BarrettMedia.com so we can make a correction.

#2 – We’ve asked the voters to supply photos and logos to avoid headaches. Some comply, but most don’t. That’s consistent with voters in our sports and news/talk series too. That forces us to have to dig to find 320 images to complete the eight (8) format series. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.

#3 – This series specifically focuses on United States terrestrial music radio shows and programmers. Shows and brand leaders with Apple Music, Spotify, Amazon, SiriusXM, YouTube, podcasts and programming outside the United States are not included.

#4 – 35 Alternative radio program directors appeared on ballots turned in by our voters. Executives were asked to rank their Top 10 in exact order using the following criteria: Quality of Shows (ear test), Originality, Ability to Entertain-Inform-Connect Across Multiple Platforms, Ratings Success, Clearance (national shows) and Industry Buzz. Points are given for top 10 finishes with a 1st place vote equaling a high of 20 points, and 10th receiving a low of 2 points. Be advised, our voters live in different cities, work for different companies, have individual tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.

#4 – 27 broadcasting companies are represented in this series. Among them include iHeartMedia, Audacy, Cumulus Media, Townsquare Media, Beasley Media, Hubbard Radio, Bonneville, Meruelo Media, Radio One, Cox Media Group, Alpha Media, Connoisseur Media, Saga Communications, Hearst Communications, Rubber City Radio Group, Cromwell Media, Press Communications, Pamal Broadcasting, Lotus Communications, Shamrock Communications, Midwest Communications, Seven Mountains Media, Summit Media, Buck Owens, Local Media San Diego, Colorado Springs Radio Broadcasters, and Milwaukee Media Group. Another 18 consulting groups were involved as well. We involve people from different groups and cities to make sure balance is provided.

#5 – Though we have a total of 173 voters in this series, the number voting on each format is lower. This is by design. We wanted experts from each format to vote on what they know best. This means that 28 programmers, consultants, and executives voted on the Alternative category, not managers from other formats with less knowledge of Alternative radio’s best shows and leaders.

I want to thank Dylan Barrett for doing an excellent job with our graphics, and Stephanie Eads for helping with the voting process. I’d also like to thank every single voter who made time to participate. Now without further delay, here are the Top 20 Alternative Radio Shows of 2024.

Additional Notes:

  • Tommy Mattern held a commanding 81 point lead over Lisa Worden to claim 1st place. Mattern also received a category best twelve (12) first place votes.
  • Spots 21-25 were held by Jeremy Pritchard, Abby Krizner, Chris Crowley, Sophia John, and Jonah Griss-Bush.
  • The closest battles saw Elliott Wood and Lynn Barstow edge Nerf and David Moore by 2 points.
  • Of the 35 program directors to receive votes, 8 received at least one 1st place vote.

Barrett Media Top 20 of 2024 in Music Radio Upcoming Schedule:

  • Wednesday January 22 = BMM Top 20 Classic Rock Radio Shows and Program Directors
  • Thursday January 23 = BMM Top 20 Adult/Classic Hits Radio Shows and Program Directors
  • Friday January 24 = BMM Top 20 Country Radio Shows and Program Directors
  • Monday January 27 = BMM Top 20 Urban/Hip-Hop Radio Shows and Program Directors
  • Tuesday January 28 = BMM Top 20 AC/Hot AC Radio Shows and Program Directors
  • Wednesday January 29 = BMM Top 20 CHR/Top 40 Radio Shows and Program Directors

Is Market Mobility Still a Thing in Sports Radio?

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I started in radio in 1997. I hadn’t quite turned 16 years old, but I already knew it was what I wanted to do forever. One of the older jocks told me that if that was the case, then there were two things I needed to know. First, the job will never make me rich, so I better truly love it and second, it’s rare that anyone goes to a market and gets to stay there forever, so I needed to be prepared to move around the country, especially if I wanted to do sports.

It’s been thirty years since I had that conversation and while most held true, one big part did not. What happened to market mobility, particularly in sports radio? 

That mobility was supposed to be the meritocracy. I always liked the idea that if you proved yourself in a top 100 market, you would get an opportunity in a top fifty market. Prove yourself there, and it was onto a top twenty market and so on.

Market mobility, when it existed, was the sign of a company and boss that took an interest in what came out of their listeners’ speakers. They understood that investing in great talent was the surest way to make their product better.

Nowadays, I’m not sure I believe that’s still the case. I’m sure those companies want to improve their products, but given the state of the industry, it seems that “who’s around?” gets asked before “who’s best?”

My wife made it clear a few years ago that she does not want to leave North Carolina, so I’m off the hamster wheel these days. I’m not constantly checking the Barrett job board to see who needs a PD or host anymore. 

There was a time, though, when I was having lots of conversations and making it to second, third, and final rounds of interview processes only to be told that the station decided to prioritize local ties or institutional knowledge. At least twice, I walked away confident that the desire not to pay for someone’s move is the only reason I came up short.

Experiences like that always left me wondering what the place in this business is for those of us that grew up in small places that wanted something different out of life. If market mobility is becoming less and less of a thing, where does that leave those of us that are from places where there is little or no local sports radio?

A local identity is important for a radio station. I never faulted anyone that made it their priority, but I always thought that settling for less because someone less creative or less qualified knows how to pronounce the name of that road that is named for the Polish family that used to have a restaurant on it was shortsighted.

The obvious problem is that insisting on local ties or institutional knowledge limits the pond a station can fish in. I am sure everyone at Audacy will tell you that listeners would have rejected any new voice on WEEI that did not sound like it came from New England, but I would point out that Fred Toucher and Mike Felger aren’t Boston natives. Even if they had a history in the market before getting into sports radio, they did have to start from 0 at some point with the locals and they succeeded because they are among the best at what they do.

Boston isn’t alone. Chicago, New York, Philadelphia and other markets won’t hire a host that doesn’t sound like his or her listeners. The stations may be limiting their talent pools, but they are major markets. 

I’ve had this conversation before with stations in Memphis, St. Louis, and New Orleans. Not only are those not major markets, they are places that are actually getting smaller. When that’s the reality of the market, it doesn’t really seem like you can limit your search.

Americans have never been more likely to move away from their hometown. Sure, plenty stay in the city or county of their birth their entire lives, but interstates, airplanes, and various other transportation innovations of the last century have made moving away less scary, and a lot of people are apt to take advantage.

In fact, there are plenty of markets where it’s not easy to find a native. The Raleigh/Durham/Chapel Hill market, where I live, is one of them. In a place like this, I’m not sure it matters that someone knows the Lenovo Center was the RBC Center. There’s a large portion of the audience that wasn’t here then.

More than anything, I think this idea that local ties trump all does not take into account our current times. The world has never been smaller. People in their thirties cannot remember life without the Internet. It’s been eighteen years since Apple made smartphones ubiquitous. Getting information – any information – is easy. Why do so many companies and hiring managers act like it isn’t? 

If a company or station finds its ideal candidate, it isn’t hard to fill-in the gaps in their knowledge. All it takes is time and direction.

A local identity is what makes sports talk work. That’s true for all audio, so I get why a station wants its talent to feel connected to the market. Audiences prioritize themselves though. They just want to be entertained. And I think they would be forgiving of someone not sounding like them if the content is reliably strong. 

You probably can’t get away with that in your lineup from top to bottom. But if you have locals up and down the lineup, why not take a chance with a talented outsider? It’s a small step a lot of stations need to take to revitalize their sound.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.