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ESPN ‘Monday Night Football’ Averages 22.2 Million Viewers for Lions-49ers

BSM Staff
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ESPN ‘Monday Night Football’ Averages 22.2 Million Viewers for Lions-49ers

ESPN delivered its most-watched edition of Monday Night Football for the 2024 regular season, accruing an average of 22.2 million viewers for its presentation of the Detroit Lions and San Francisco 49ers game in Week 17, according to data from Nielsen Media Research. The game is the fifth most-watched among the 335 broadcasts aired since the franchise began airing on ESPN in 2006.

Moreover, the game also surpassed the Monday Night Football season opener featuring the 49ers and New York Jets in September, which averaged 20.5 million viewers on ESPN, ABC, ESPN2, ESPN+, ESPN Deportes and NFL+. Play-by-play announcer Joe Buck, analyst Troy Aikman and reporter Lisa Salters were on the call for the NFC tilt that was also simulcast on ABC, marking the seventh such instance of the game concomitantly airing on over-the-air television this season.

ESPN did not broadcast a Monday night game in Week 17 last year, instead airing a special edition broadcast between the Lions and Dallas Cowboys on Saturday night. The matchup averaged 26.1 million viewers across ESPN, ABC, ESPN2, ESPN+, ESPN Deportes and NFL+, which helped solidify the 2023 season as the most watched in the history of the broadcast property since 2006. 

ESPN will air a Saturday NFL doubleheader in Week 18 featuring all four teams from the AFC North as the Baltimore Ravens and Pittsburgh Steelers vie to secure the division title. The first matchup features the Ravens against the Cleveland Browns from M&T Bank Stadium at 4:30 p.m. EST on ABC and ESPN. The second game on the schedule kicks off from Acrisure Stadium at 8 p.m. EST on ABC and ESPN as the Cincinnati Bengals look to attain a spot in the NFL playoffs against the Steelers.

During Week 15 of the NFL season, ESPN Monday Night Football presented a doubleheader featuring two matchups starting within a half hour of each other that garnered an overlapping audience averaging 17.8 million viewers from 8:30 to 11:15 p.m. EST. As outlined in its 10-year media rights agreement with the league, The Walt Disney Company airs 23 NFL games during the season, including three weeks with doubleheaders. The company presents an annual Wild Card and Divisional Round playoff game, and it will also broadcast the Super Bowl to conclude the 2026 and 2030 seasons on ABC and ESPN.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Jeff Lynn
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Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

If you have a unique promo that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Every staff member at every station will receive an admonition about using “Super Bowl” in marketing. It’s a big NO! Period, full stop.

However, creative promos still allow you to attach your station to “The Big Game” without violating an NFL trademark.

For female-targeting stations, a “Big Game Widows” promotion allows you to target those uninterested in the game. Spa visits, shopping gift cards, and dinners are great prizes.

It seems like it has been done to death, but manufacturers keep raising the bar with bigger and better televisions. “Big TV For The Big Game.” Every time I walk into Sam’s Club, I am distracted by the latest LED 4K in a huge size. I always want the biggest and newest. Give away a big TV and have it delivered by your morning team with a gaming console and Madden NFL, where they help set it up and play the winner, Madden Football.

A new twist on the traditional food giveaway for the game is “The Gourmet Bowl.” I’m sure that someone in your audience is a foodie, accomplished chef, or wannabe chef who would love the exposure. Get their shopping list and send them to a winner’s house to prepare big game food. Leave behind a new cookware set and all the accessories needed to prepare the meal.

Another twist on Bowl allows you to take teams bowling. Souper Bowl is a good tie-in with a local deli known for its soup.

DoorDash and food delivery will be at a premium. Have your morning team play DoorDash and deliver food to several winners during the game. Great sponsor tie-in with local wing restaurants or sports bars. Make sure to leave behind menus from your sponsor.

Let Barrett Media showcase you best. Email me here, jeff@barrettmedia.com

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Netflix NFL Christmas Day Doubleheader Averages More Than 30 Million Global Viewers

BSM Staff
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Netflix NFL Christmas Day Doubleheader Averages More Than 30 Million Global Viewers

The doubleheader of NFL Christmas Day games airing on Netflix marked a record-breaking day for the league and streaming platform, attaining a global average minute audience of more than 30 million global viewers. Factoring in global viewership, the average minute audience for the opening game between the Kansas City Chiefs and Pittsburgh Steelers totaled 30 million viewers. The second matchup of the day, featuring the Baltimore Ravens and Houston Texans, amassed a global average minute audience of 31.3 million viewers.

The Ravens-Texans game ranked No. 1 on the Netflix Global Top 10 for the week and was on the Daily Top 10 list for 62 countries, achieving high viewership in Australia, Austria and Mexico among other countries. Chiefs-Steelers ranked second on the Global Top 10 list and was in the daily Top 10 for 72 countries with high viewership in Canada, Germany and Ireland. Viewers from 218 countries and territories across the globe watched the NFL on Netflix on December 25. According to its latest quarterly earnings report, Netflix has approximately 282.7 million global paid subscribers, and its advertising tier reached 70 million global users two years after its launch.

Netflix revealed that it registered its most-watched Christmas Day ever in the United States, attaining an unduplicated audience of nearly 65 million viewers. Measurements from the Nielsen Big Data + Panel demonstrate that the two games averaged 26.5 million viewers in the country. The two matchups both surpassed the average of 23 million viewers attained by NBCUniversal when it presented an exclusive broadcast of the Chiefs-Dolphins Wild Card round game on Peacock this past January.

The NFL Christmas Day doubleheader on Netflix also earned significant engagement on social media, occupying 10 of the top 12 trending topics on X following Beyoncé’s halftime performance. The league’s Christmas Day games accumulated more than 1 billion impressions on Netflix and NFL global social media handles. CBS Sports produced both of the games, while NFL Media was responsible for pregame, postgame and studio halftime programming productions, with EverWonder Studio executive producing NFL Christmas Gameday. The streaming company has now completed the first season of a three-year deal with the NFL to broadcast Christmas Day games.

Average minute audience viewership figures in the United States are premised on National Live + SD metrics from Nielsen Media Research, including out-of-home viewing, local market viewing on CBS-affiliated stations, the NFL+ direct-to-consumer streaming platform and mobile/web viewing on Netflix. International viewership data is based on first-party Netflix Live + 1 data for television, mobile and web platforms, in addition to NFL reported viewing for league international distributions and NFL Game Pass on DAZN outside of the United States.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Valero Alamo Bowl Averages 8 Million Viewers on ABC

BSM Staff
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Valero Alamo Bowl Averages 8 Million Viewers on ABC

Consumption of Bowl games taking place outside of the 12-team College Football Playoff is up 18% year-over-year on ESPN networks, led by strong viewership of the Valero Alamo Bowl this past Saturday between the BYU Cougars and Colorado Buffaloes. Although projected top NFL Draft selection Shedeur Sanders and Heisman Trophy winner Travis Hunter did not secure the victory, the game averaged 8 million viewers on ABC, the best audience for the game in its history.

Moreover, this contest is the top non-College Football Playoff and non-New Year’s Six Bowl since the Citrus Bowl between Michigan and Alabama in 2019-20. The game garnered a 105% increase in viewership from the average audience of 3.9 million that tuned in to last year’s iteration of the Bowl game on ESPN, according to data from Nielsen Media Research. Commentators for the matchup included play-by-play announcer Dave Pasch, analyst Dusty Dvoracek and reporter Taylor McGregor. Viewership among Bowl Games on ESPN platforms as a whole within the Persons 18-49 demographic is also up 27% year-over-year.

The Pop-Tarts Bowl, which came down to the wire between Iowa State and Miami and produced several viral moments on social media, attained its best audience since 2008 with an average of 6.8 million viewers watching the action on ABC. This game preceded the Valero Alamo Bowl at 7:30 p.m. EST and emanated from Camping World Stadium in Orlando, Fla., achieving a 58% year-over-year rise in viewership. The peak viewership of the tilt was at 8.7 million viewers, and the ESPN app had a live-stream of the game-winning moment featuring the custom-made trophy that also functions as a toaster. Tom Hart, Jordan Rodgers and Cole Cubelic were on the call for teh game airing on ESPN.

Earlier in the day on ABC, the Bad Boy Mowers Pinstripe Bowl, taking place from Yankee Stadium in Bronx, N.Y., averaged 4.2 million viewers. The game between Boston College and Nebraska included Mike Monaco, Kirk Morrison and Dawn Davenport on the call. Viewership of the game, which finished in a 20-15 victory for Nebraska, peaked at 5.1 million viewers. Compared to the previous year’s game between Rutgers and Miami, the Bowl game procured a 40% increase in its average audience.

Taking place on the preceding day, ESPN aired the AutoZone Liberty Bowl between Texas Tech and Arkansas, accruing an average of 4.2 million viewers. This represents the best audience for the matchup since 2015 when it averaged 7 million viewers on the network. Anish Shroff, Andre Ware and Paul Carcaterra called the action on ESPN beginning at 7 p.m. EST on Friday night.

The matchup commenced following the Birmingham Bowl between Georgia Tech and Vanderbilt, which featured Dave Neal, Aaron Murray and Ashley ShahAhmadi on the call. Yet the game entered into a weather delay just after 5:30 p.m. CST due to lightning in the area and resumed about an hour later on ESPNU. The Bowl game broadcast averaged 4.1 million viewers on ESPN, the best audience for the showdown since 2014 and up 53% year-over-year, and peaked at 4.7 million viewers. The game was part of the ABC Saturday tripleheader last year with a matchup of Duke against Troy and averaged 2.67 million viewers.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Alex Curry Joins KTLA Sports Team, Continuing FOX Sports Radio Saturday Show

BSM Staff
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Alex Curry Joins KTLA Sports Team, Continuing FOX Sports Radio Saturday Show

Alex Curry has joined the sports team at KTLA in Los Angeles as a part-time sports anchor and reporter. Curry made her on-air debut for the Nexstar-owned news network on Sunday, delivering sports reports throughout the newscast, and she was also on the air Monday as well. While she is working with The CW-affiliated station, Curry will also continue her other roles hosting the Saturday football show on FOX Sports Radio and filling in on FS1 programming.

KTLA Sports airs its Sports Final report during the week at 10:45 p.m. PST, while doing so on the weekends at 11:35 p.m. PST. The network covers sports throughout the Los Angeles metropolitan area at the high school, collegiate and professional levels. Throughout Sunday night, Curry discussed several storylines in the area, including the Los Angeles Rams winning the NFC West division and a trade by the Los Angeles Lakers.

Curry joins the KTLA Sports team that features various sports anchors and reporters, including Derrin Horton, Steve Hartman, David Pingalore and Krystle Rich-Bell. KTLA is also slated to broadcast five more LA Clippers games on over-the-air television, marking the 16th season in which games will air live on the network. The new role will see Curry cover the teams she grew up watching in the Los Angeles metropolitan area and Southern California region.

Curry currently hosts FOX Sports Saturday on FOX Sports Radio with Carmen Vitali and has filled in across various shows on FS1, including The Herd with Colin Cowherd. Over parts of the last three MLB seasons, she was the co-host of the Flippin’ Bats show alongside Ben Verlander. Prior to this, Curry was a reporter for the Los Angeles Angels and Los Angeles Kings on the FOX Sports West regional sports network, currently branded as FanDuel Sports Network West. Curry, who is a graduate of San Diego State University, has also worked in media roles for ESPN, E! News, Fuel TV and the Big Ten Network throughout her career.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Woman Alleges She Was Lured To Sean Combs Party Through Radio Station Contest

BMM Staff
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Woman Alleges She Was Lured To Sean Combs Party Through Radio Station Contest

The legal challenges confronting rapper Sean “Diddy” Combs continue to mount.

A new lawsuit has been filed against Combs, alleging that he drugged and sexually assaulted a woman at a party in New York. The plaintiff claims she was “lured” to the event through a radio station contest.

Latroya Grayson lodged the complaint, alleging that she and her half-sibling traveled from Oklahoma to New York in October 2006. The trip was made possible after a relative of Grayson won a contest for two tickets to attend one of Sean Combs’ parties from Perry Broadcasting Company’s Urban Contemporary station, K-Jamz 105.3 (KJMM) in Tulsa, Oklahoma.

Grayson, 23 at the time, claims she experienced illness and lost consciousness after being served two premade drinks by waitresses, as outlined in a complaint filed earlier this month in the Southern District of New York.

Upon regaining consciousness in a hospital, she reported her shirt was torn, her underwear and shoes were missing, and she had no recollection of the events that transpired. According to the complaint, the individual refrained from seeking medical attention or notifying law enforcement due to fear.

In her lawsuit, Grayson alleges that she received a threatening phone call from an unidentified woman who urged her to remain silent, claiming that it would be “futile” to pursue any matters related to the alleged assault.

Grayson has filed a lawsuit against several parties, including Combs; Bad Boy Entertainment Holdings; Atlantic Records, which she alleges facilitated the event; Mike Savas, a former promoter for Atlantic; Delta Airlines, which provided her transportation to New York; KJMM, the Tulsa radio station that conducted the contest; and the Roger Smith Hotel, where she was accommodated.

In a statement, attorneys representing Combs described Grayson’s allegations as “pure fiction.”

“Ms. Grayson admits she has no memory of the events alleged in her complaint, does not know who was supposedly involved, and has never spoken to Mr. Combs,” the statement said.

“As we’ve said before, Mr. Combs cannot respond to every baseless lawsuit and lawyer-driven money grab,” He has faith in the judicial process, in which fact will be separated from opportunistic fabrications like these,” said the statement from Combs attorneys.

Combs is currently incarcerated at the Metropolitan Detention Center in Brooklyn, New York. He is facing federal charges related to racketeering, sex trafficking, and additional offenses. Combs has entered a plea of not guilty. The trial is set to commence on May 5.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

FOX Sports Draws an Average of 26.4 Million Viewers for Vikings-Packers Week 17 Matchup

BSM Staff
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FOX Sports Draws an Average of 26.4 Million Viewers for Vikings-Packers Week 17 Matchup

As the NFL season comes down to the wire, the viewership numbers are continuing to be sky high, especially for matchups featuring two teams heavily in the mix. Such was the case on Sunday when FOX Sports had the matchup between the Minnesota Vikings and the Green Bay Packers.

The Vikings won the game 27-25 but led 27-7 at the end of three quarters. The Packers put up 15 points in the final quarter including a 3-yard touchdown pass from Jordan Love to Malik Heath, but it wasn’t enough to keep Minnesota from moving to 14-2 on the season.

The game drew an average audience of 26.4 million viewers to FOX Sports. That made it the most-watched event of the week on any network. The game was a slight increase in audience size from the comparable window last season.

FOX Sports had their No. 1 broadcasting team of Kevin Burkhardt, Tom Brady, Erin Andrews and Tom Rinaldi on site for the game. This coming weekend, Week 18, the top team will call the game between the New Orleans Saints and the Tampa Bay Buccaneers. Tampa can clinch the NFC South with a win or a tie or if the Atlanta Falcons lose to or tie the Carolina Panthers. The top game in the NFC between the Detroit Lions and the Minnesota Vikings will be played at night on NBC.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Nielsen releases December Day Four PPM 6+ 6 am-midnight

BMM Staff
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Nielsen releases December Day Four PPM 6+ 6 am-midnight

#29 Austin

Adults Hits KBPA sits atop the market despite a 11.2-9.6 drop

AC KKMJ benefited from Christmas music 4.5-7.1

Top 40 KHFI drops a share 5.7-4.7

#37 Raleigh/Durham

Urban WFXC continues a three-month growth trend 7.7-8.2-8.5

Country WQDR off slightly 7.6-7.3

Classic Hits WKIX off 7.8-6.7

#38 Indianapolis

AC WYXB leads the way, breaking double digits 8.7-10.9

Classic Hits WJJK drops 8.1-7.2

AC WNTR up 4.7-5.5

#40 Nashville

Once again, Midwest Communications holds down one and two

AC WJXA up 8.5-10.2

Adult Hits WCJK off 8.9-8.5

Classic Rock WNRQ flat 5.5-5.8

#43 Milwaukee/Racine

Christmas music was a winner for AC WLDB 5.0-6.8

Classic Hits WRIT up 5.6-6.1

Rocker WHQG up 5.6-6.0

Cluster mate Classic Rock WKLH 6.3-6.0

#44 Providence

AC WWLI up 8.8-9.6

Country WCTK up 7.3-8.5

Top 40 WPRO loses a full share 6.4-5.4

#45 Norfolk-Virginia Beach

Urban WVKL leads the way 9.3-9.5

Rock WNOR flat for the third straight month 7.9-7.9-7.9

Classic Rock WAFX off 7.1-6.0

#46 Jacksonville

AC WEJZ makes the big leap 7.7-12.0

Classic Hits WJGL down 8.8-8.3

Hip Hop WJBT jumped a share 4.3-5.3

#47 Greensboro-Winston-Salem

Urban WQMG remains in first 12.9-12.6

AC WMAG breaks double digits and rides Santa’s sleigh 5.8-11.8

Adult Hits WSMW jumps 8.6-9.2

#49 West Palm Beach

AC WOLL up 6.4-7.2 to lead the market

Urban WMBX flat 6.7-6.9

Classic Hits WEAT up 4.3-6.7

#51 Memphis

Urban KJMS drops 16.0-15.4 while maintaining the market lead.

AC WRVR up 9.2-10.9

Gospel WHAL flat 7.3-7.2

#54 Hartford-New Britain

AC WRCH 102.-12.5

Hip Hop WZMX drops a share 10.0-9.0

Hot AC WTIC up 7.1-7.9

You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

NBC ‘Sunday Night Football’ Averages 19.7 Million Viewers for Commanders-Falcons

BSM Staff
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NBC ‘Sunday Night Football’ Averages 19.7 Million Viewers for Commanders-Falcons

This past weekend, the Washington Commanders and Atlanta Falcons faced off in a pivotal prime time matchup on Sunday Night Football, which aired live on NBC and Peacock. Consumption of the game was measured at a total audience delivery of 19.7 million viewers, according to data from Nielsen Media Research and Adobe Analytics. As a result, the game is the most-watched Week 17 of Sunday Night Football since the season finale between the San Francisco 49ers and Seattle Seahawks in 2019. Compared to last year’s Week 17 matchup with the Green Bay Packers and Minnesota Vikings, which averaged 18.28 million viewers, this game delivered an 7.7% increase.

The matchup made history with Jayden Daniels and Michael Penix Jr. becoming the first rookie quarterbacks to start against one another in a prime time NFL game. Daniels delivered the game-winning touchdown pass to tight end Zach Ertz in overtime to secure the team’s first playoff berth since 2020, sending the capacity crowd at Northwest Stadium into a frenzy. Play-by-play announcer Mike Tirico, analyst Cris Collinsworth and reporter Melissa Stark were on the call for the penultimate regular-season game under the property this season.

NBC Sports will broadcast the NFC North title game featuring the Detroit Lions and Minnesota Vikings this Sunday, Jan. 5 at 8:20 p.m. EST with a first-round bye and home-field advantage on the line. The winner of the matchup will become the ninth team in NFL history to finish the regular season with 15 or more wins, while the other team will hold the most wins for any wild-card team in league history. This will also be the first regular-season matchup in NFL history between two teams who each have 14 victories.

NBC Sports has compiled its most-watched year of programming since 2016, with more than 32 shows securing audiences of 20 million viewers or more. Throughout the year, NFL coverage garnered several milestones, including the Peacock exclusive AFC Wild Card broadcast that was the most-streamed event in U.S. history at the time. The Sunday Night Football broadcast property finished last television season as the No. 1 show in prime time across key metrics for a 13th consecutive year.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Gray Television to Rebrand as Gray Media in 2025

BNM Staff
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Gray Television to Rebrand as Gray Media in 2025

One day after announcing it had struck a new deal to keep all its ABC affiliates intact, Gray Television announced it would rebrand to Gray Media in 2025.

The company announced that its board of directors has unanimously voted to change the name of the company on January 1st.

“Over the past decade, Gray has grown into new geographic and business markets, while also expanding content and product offerings for our loyal viewers,” Executive Chairman Hilton H. Howell said in a statement. “Our reach has diversified beyond local media, and we’re investing time and resources into new business models and technologies — more now than at any other time in the company’s 127-year history.

“With this growth and change, formally updating the company’s name to Gray Media Inc. reflects our ongoing transformation and continued desire to lead the way in traditional and new media, alongside our leading broadcast stations,” he concluded.

The change won’t affect the company’s trading symbols. Gray Television projects it will begin trading under the Gray Media moniker on Friday, January 10th.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

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