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NFL Averaging 17.5 Million Viewers Per Game, Highest Through Week 11 Since 2015

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NFL Averaging 17.5 Million Viewers Per Game, Highest Through Week 11 Since 2015

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Everywhere you look football is dominating the television screens. Whether it is college or professional, football is definitely king on television and the NFL is having its best year in almost a decade.

Through 11 weeks of the season, the league is averaging 17.5 million viewers per game, which is the highest per game average through 11 weeks in nine years. Since the season has started, 47 of the top 50 shows on television have been NFL football games.

The largest audience for a game came this past weekend when the two-time defending Super Bowl champs had their undefeated season snapped at the hands of Josh Allen and the Buffalo Bills. The game averaged 31.2 million viewers on CBS and had more than 3 million viewers, on average, than the second highest game. That game also involved the Chiefs, when they took on the Baltimore Ravens the first week of the season and drew an audience of 28 million to NBC.

The third most-watched game? You guessed it, it involved the Kansas City Chiefs. Their Week 2 matchup with Joe Burrow and the Cincinnati Bengals on CBS averaged just under 28 million viewers.

Rounding out the top five audiences this season are the Baltimore Ravens-Dallas Cowboys game in Week 3 as FOX Sports drew 27.3 million viewers. The fifth most watched game once again had Kansas City playing, it was the Week 7 Super Bowl rematch against the San Francisco 49ers. That game drew just over 27 million viewers on FOX.

FCC Announces New Rules For FM Translators

BMM Staff
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FCC Announces New Rules For FM Translators

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

The Federal Communications Commission (FCC) has announced new regulations allowing FM booster stations to air limited programming different from their main stations.

According to the updated rules, broadcasters can now provide up to three minutes of unique content each hour on FM booster stations. This change aims to enhance these stations’ ability to serve their communities more effectively.

In the past, FM booster stations were limited to rebroadcasting the signal of their primary station, primarily to enhance coverage in regions suffering from poor reception due to geographical obstacles like mountains.

Recent technological advancements now allow broadcasters to use these boosters to provide customized content to various sections of their service area.

The newly established regulations create a formal structure for the processing, licensing, and oversight of this service, which had previously been operated under a temporary experimental allowance since April 2024.

This framework allows broadcasters to permanently offer hyper-local content such as news, weather updates, and targeted advertisements aimed specifically at smaller communities within their coverage areas.

“This decision reflects the FCC’s commitment to empowering broadcasters with innovative tools to better serve their audiences,” said FCC Chairwoman Jessica Rosenworcel.

Dan Bongino, Charlie Kirk, Clay Travis and Buck Sexton See Big October Podcast Jumps in Triton Digital Rankings

BNM Staff
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Dan Bongino, Charlie Kirk, Clay Travis and Buck Sexton See Big October Podcast Jumps in Triton Digital Rankings

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Podcasts hosted by Dan Bongino, Charlie Kirk, and Clay Travis and Buck Sexton saw big jumps in the Triton Digital podcast rankings during October.

The Dan Bongino Show rose three places to finish the month as the third-highest podcast by weekly average downloads. The show was only bested by NPR News Now and Up First from NPR.

The Charlie Kirk Show jumped seven spots to finish the month in eighth place. Meanwhile, The NPR Politics Podcast was up to 12th, The Shawn Ryan Show moved up nine places to 13th, and The Clay Travis and Buck Sexton Show moved forward 10 spots, earning the 16th place on the list.

Other news or news/talk podcasts also saw massive spikes during the final month leading up to the 2024 election. Consider This from NPR was 22nd, The Mark Levin Podcast rose 24 spots to finish 24th, while Armstrong & Getty was up 15 places to 25th.

Similarly, Breaking Points with Krystan and Saagar was up 39 places to finish 37th overall. The Sean Hannity Show was 43rd, while The Bongino Report Early Edition with Evita, hosted by Evita Duffy-Alfonso, rose 18 spots to earn the 48th place on the list.

In the Top Sales Networks by Weekly Average Users, iHeart Audience Network took home first place, followed by Wondery, NPR, Audioboom, and Audacy Podcast Network in the top five.

97.5 WABD Mobile Addresses Gulf Coast Food Insecurity

BMM Staff
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97.5 WABD Mobile Addresses Gulf Coast Food Insecurity

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Cumulus Media Mobile’s 97.5 WABD has partnered with Feeding the Gulf Coast and local sponsors for its annual Camp Out for Hunger Food Drive. This initiative aims to combat food insecurity along the Gulf Coast, and the community has responded generously, contributing over 3,000 pounds of food.

From November 8 to November 18, Mojo, the midday host for WABD, camped out in a school bus as a unique backdrop for a food drive. He aimed to collect enough non-perishable food items to fill the bus.

Mojo said, “I have had no sleep and heard every car alarm and parking lot sound you can imagine, but it was all worth it. I am so grateful to the Gulf Coast community for showing up and giving back to Feeding the Gulf Coast. My dream of making sure families don’t go hungry started to take shape during Camp Out for Hunger. We’re planning to stuff another school bus in December, so stay tuned!”

Cumulus Mobile and Pensacola Regional Vice President and Market Manager Don Boyd added, “I couldn’t be prouder of Mojo and the entire Cumulus Mobile team for stepping up to meet such an important need in our community. Leveraging the power of our five market-leading radio stations and digital platforms, the team demonstrated the incredible impact we can have when we work together.”

Barrett Media wants to hear about your station’s charitable activities for a new weekly feature debuting soon. Send them to jeff@barrettmedia.com

NBC Nightly News with Lester Holt Shrinks Gap to ABC World News Tonight with David Muir in Latest Ratings

BNM Staff
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NBC Nightly News with Lester Holt Shrinks Gap to ABC World News Tonight with David Muir in Latest Ratings

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

ABC World News Tonight with David Muir has been on top of the network news world for quite a while. But NBC Nightly News with Lester Holt is gaining ground.

During the week of November 11th, the show anchored by Lester Holt featured 6.1 million viewers. While the program anchored by David Muir averaged 7.3 million viewers, it was down slightly compared to previous weeks.

Meanwhile, in the Persons 25-54 demographic, the race remains tight, as the ABC News show featured 957,000 viewers from the demo, compared to 856,000 for NBC News. That gap closed by 7% during the week. It is even closer in the Persons 18-49 demo, with 643,000 watching ABC World News Tonight while 559,000 watched NBC Nightly News.

ABC World News Tonight is in its ninth consecutive year of leading the overall nightly news ratings. Before the week of November 11th, it had held its largest lead over NBC News in the past 30 years.

CBS Evening News featured a slight uptick in audience for the week, as well. It averaged 4.6 million viewers, with 671,000 coming the Persons 25-54 demo and 443,000 from the Persons 18-49 sector.

Hubie Brown Calling It a Career After NBA Season On ESPN/ABC

BSM Staff
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Hubie Brown Calling It a Career After NBA Season On ESPN/ABC

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Hubie Brown, the legendary NBA coach and broadcaster, who started calling games in 1982, will be finishing up his distinguished career this season. Word came from ESPN president Burke Magnus during an episode of the SI Media with Jimmy Traina.

Magnus said he is not sure how many games the 91-year-old Brown will call this season, but that there would be a sendoff game at some point this season. Brown recently suffered a major loss when his 54-year-old son Brendan, also a former coach and broadcaster, died suddenly earlier this month.

In addition to broadcasting for ABC/ESPN, Brown also worked for Turner Sports and CBS. It was CBS where Brown started back in the early 80’s working both pro and college games.

Brown’s pro coaching career started in 1972 when he spent two seasons as an assistant coach for the Milwaukee Bucks. He then moved over to the ABA as the head coach of the Kentucky Colonels where his team would win the league championship in his first season. In 1976 he came back to the NBA as the head coach of the Atlanta Hawks for five seasons.

After doing some broadcasting, he would return to the bench as head coach of the New York Knicks. Brown’s head coaching career would come to a halt after 16 games into the 1986-87 season. He would next coach in the NBA more than 15 years later when Jerry West brought him to Memphis as the head coach of the Grizzlies at the age of 69. Brown spent parts of three seasons with Memphis and coached his last game at the age of 71.

Bill Dollar Joins Mid-West Family La Crosse, WI

BMM Staff
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Bill Dollar Joins Mid-West Family La Crosse, WI

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Bill Dollar, former OM for Alpha Amarillo, TX, and PD/afternoon host for Country KGNC, has been appointed as Director of Content for the six-station Mid-West Family cluster in La Crosse, WI. He will also take on the role of afternoon host for Country KQ98.

He takes over from PD and morning host Tony Schultz, who leaves the station after 13 years, including two years in the morning slot.

Previous stops include Albany, GA; Tupelo, MS; Charlottesville, VA; and Atlanta.

KQ98 afternoon host Phil Tripper moves to middays, while sister Q-106 Madison, WI morning show “Fish With Friends” with Fish Calloway expands to replace Schultz in that daypart. (BMM 11/20)

Congratulate him here.                    

Amazon Remains Top Podcast Advertiser During October, Magellan AI Data Shows

BNM Staff
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Amazon Remains Top Podcast Advertiser During October, Magellan AI Data Shows

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

In September, Amazon dethroned BetterHelp as the top podcast advertiser. Something must have worked because the retail giant increased its spending during October according to information from Magellan AI.

According to data from the company, Amazon increased its podcast advertising to $8.1 million during the month, up from the $7.1 million it spent during September. BetterHelp remained the second-highest spender with $7.9 million, up from the $7.1 million it spent during the previous month.

In total, nine of the top 15 podcast advertisers increased spending during the month. That is down from September when 13 of the top 15 saw upticks in their buys.

Joining Amazon and BetterHelp in the top five were T-Mobile ($5.9 million), MGM Resorts International ($4.6 million), and Shopify ($4.4 million).

The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.

The data from Magellan AI follows advertising metrics from the top 3,000 podcasts on Apple Podcasts in the United States. All figures in its data are estimated utilizing a variety of factors.

More Names In Cumulus Media Music Radio Layoffs

BMM Staff
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More Names In Cumulus Media Music Radio Layoffs

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

More Cumulus layoffs are seeing the light of day. Several sources have indicated that the delay involves a corporate paperwork backlog.

Barrett Media will update this on an ongoing basis. If you have been impacted or know someone who has, please email jeff@barrettmedia.com.

Justin Bryant departs as Program Director and afternoon host at AC “Classy 100” WXKC, Erie, PA. Bryant joined WXKC in July 2022 after an eight-year tenure with the company’s Macon, GA cluster, where he served as Program Director of Top 40 “B95.1” WMGB and Hip Hop “Macon’s 92.3” WLZN from 2013 until early 2022.

Brittany Dickson exits as morning co-host at “Classy 100” WXKC and midday host, known as ‘Britt Rose,’ at Country 97.9 WXTA, Erie, PA. Dickson joined both stations in June 2023 after beginning her career at Rock 100.5 KATT in Oklahoma City. She hosted afternoons at Classic Hits “100.7 The Jet” WJTQ in Pensacola, FL, from 2017 to 2019.

Danielle Norwood is out as the morning host at AC “Majic 107.7” KMAJ-FM, Topeka, KS. Norwood, who joined the station in February 2022, previously co-hosted the show alongside Shawn Knight.

Mark McKenzie has departed in York, PA, where he served as the morning news anchor for AC “Warm 103.3” WARM-FM and the midday host at Classic Hits 96.1 WSOX. McKenzie joined the cluster in 1990, following a decade of service at “FM 97” WLAN-FM in Lancaster.

Ashley Benson is out as morning co-host at Top 40 95.1 KHOP Modesto, CA, following two and a half years in this time slot. Benson first joined the station in 2010, where she also contributed in various capacities, including overnight host, middays, and serving as the social media director during her tenure.

Adam “B-Sox” Bowersox exits PM Drive a Classic Rock KGGO, Des Moines. He joined the station in April 2019. The market veteran previously spent nearly 14 years as a morning co-host at Saga Communications Active Rock Lazer 103.3.

Bill O’Reilly: Spin Off of MSNBC is ‘NBC News Saying We Don’t Want You Around’

BNM Staff
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Bill O’Reilly: Spin Off of MSNBC is ‘NBC News Saying We Don’t Want You Around’

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Comcast has announced plans to create a new company grouping its cable assets. But Bill O’Reilly believes it has more to do with a disconnect between NBC News and MSNBC than anything.

During his weekly appearance on NewsNation with Chris Cuomo, O’Reilly shared his belief that the decision by Comcast to spin off its cable channels — including CNBC, E!, Golf Channel, Oxygen, and USA Network, in addition to its cable news channel — is more about self-preservation for its network channel.

“So they’re uncoupling — their word, Comcast — MSNBC from NBC News,” said O’Reilly. “That means MSNBC has no resources at all. None. They’re not going to be able to pay these people millions of dollars, Rachel Maddow, whatever she’s making. NBC News is saying ‘We don’t want you around.’

“Why? Because NBC News’ numbers — Lester Holt and The Today Show — are a catastrophe,” O’Reilly continued. “Because half the country equates NBC News with MSNBC and they won’t watch. So NBC is desperately trying to save the mothership of information and they have to throw MSNBC overboard.”

Bill O’Reilly continued by positing that the network isn’t alone in its attempts to preserve its heritage brands. He stated that ABC News will be forced to cut ties with The View due to its “hateful” programming at some point in the near future.

He also questioned if George Soros — who recently purchased a major stake in radio giant Audacy — would be interested in purchasing MSNBC, stating that Comcast would give him the network for pennies on the dollar.

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