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Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows

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Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows

Top podcast advertisers are still spending millions per month as evidenced by new data from Magellan AI that reveals August was another fruitful month for that industry.

During the month, the top 15 advertisers spent $45,572,700 according to data from the company. That was down slightly compared to the $47.8 million from the top 15 spenders in July.

BetterHelp was the top podcast advertiser during the month, despite spending 14% less than it did the previous month. During August, it purchased $6.5 million of podcast commercials, with its top genre being comedy. The company was joined by Toyota (5th), Capital One (9th), and Quince (11th) as the only top 15 marketers reducing their spends during the month.

The top five advertisers during the month after BetterHelp were Amazon (2nd, $5.8 million), T-Mobil (3rd, $5.1 million), Shopify (4th, $4 million), and Toyota ($3.3 million).

Intel saw the largest jump in podcasting advertising, increasing its spending by 5,791%. It spent just over half a million, $512,500, in the sector after spending only $8,700 in July.

Magellan AI analyzes data from the top 3,000 podcasts in the United States according to Apple Podcasts.

The ‘BS Podcast (The Bailey Show)’ Adds 107.3 Planet Radio Jacksonville And 101.1 WJRR Orlando

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The ‘BS Podcast (The Bailey Show)’ Adds 107.3 Planet Radio Jacksonville And 101.1 WJRR Orlando

Podcaster and Radio Veteran Jason Bailey said today that the “BS Podcast (The Bailey Show”) will be added to the lineup at iHeartMedia’s Rock WPLA (107.3 Planet Radio)/Jacksonville, FL, and iHeartMedia’s Rock WJRR (101one)/Orlando, FL.

The show has been described as four hours of intellectually immature nonsense; a guy show that women love to listen to.

Bailey announced the news on social media.

KKDG Durango CO Is Stunting with 99.7 Doggy FM

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KKDG Durango CO Is Stunting with 99.7 Doggy FM

In one of the most unique stunts in some time, Hutton Broadcasting’s Top 40 KKDG (99X)/Durango, CO, has dropped the format in favor of 99.7 Doggy FM music for and about dogs.

The station features ‘The Benji & Toto Show’ barking and calls itself “the first Durango radio station exclusively designed for dogs.”

Hutton Broadcasting Four Corners General Manager Jack Llewellyn said, “Durango loves their dogs. We believe that dogs deserve to enjoy the same level of entertainment and enrichment as humans. By creating a station specifically for them, we hope to provide a valuable resource that enhances their quality of life.”

The station’s website states, “Welcome to Doggy FM, your new go-to station for dogs and their owners! Broadcasting across Durango and streaming across the world here on visitfourcorners.com, we’re shaking things up with a format designed specifically for your furry best friend. Whether you’re out on a walk, playing fetch, or relaxing at home, Doggy FM has the perfect mix to keep tails wagging and spirits high.”

Continuing, “Our playlist is a unique blend of tunes to keep you and your pup in sync, from upbeat tracks for active moments to calming sounds for those cozy cuddle times. Doggy FM doesn’t just play music—it creates the soundtrack to your dog’s day, enhancing every moment together.

Judge Orders Infowars to Be Auctioned Away From Alex Jones in November

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Judge Orders Infowars to Be Auctioned Away From Alex Jones in November

A U.S. bankruptcy judge has ordered Infowars to be auctioned away from founder Alex Jones as part of a judgment ordering him to pay more than $1 billion to the families of students who were killed during the 2012 Sandy Hook massacre.

Judge Christopher Lopez revealed he’ll approve the auctions to begin in November, with all of the organization’s intellectual property being up for auction to the highest bidder. Other assets — like television and audio equipment, computers, and any associated real estate, will be sold at a separate auction in December.

An attorney for the families, Christoper Mattei, said the families of the victims were pleased by the order.

“Alex Jones will no longer own or control the company he built,” he said. “This brings the families closer to their goal of holding him accountable for the harm he has caused.”

While the ongoing saga has played out, Alex Jones has remained adamant that he will continue to host his radio show and digital video programs in spite of losing the company he founded. He asserted that the Infowars brand could be purchased by one or multiple of his wealthy supporters, allowing him to continue to host and operate the brand despite no longer owning it.

“It’s very cut and dry that the assets of Free Speech Systems, the website, the equipment, the shopping cart, all that, can be sold,” Jones recently said. “And they know full well that there are a bunch of patriot buyers, and then the operation can ease on.”

107.5 Frank FM and 99.9 The Wolf Help Raise Nearly Two Million Dollars in Maine’s Dempsey Challenge

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107.5 Frank FM and 99.9 The Wolf Help Raise Nearly Two Million Dollars in Maine’s Dempsey Challenge

Binnie Media stations WFNK (107.5 Frank FM)/Lewiston, ME, and WTHT (99.9 The Wolf)/Auburn, ME, joined the annual Dempsey Challenge on September 21 in Lewiston, ME.

The Dempsey Challenge is a run, walk, or cycle event that supports The Dempsey Center, which was established by actor Patrick Dempsey.

Patrick, a Maine native, started the challenge to support individuals affected by cancer following his mother Amanda’s diagnosis in 1997.

The challenge raised $1,773,349 with nearly 2,500 participants, including Dempsey himself.

ESPN Reportedly Parts Ways with NBA Reporter Zach Lowe as Disney Layoffs Continue

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ESPN Reportedly Parts Ways with NBA Reporter Zach Lowe as Disney Layoffs Continue

According to reports from Andrew Marchand of The Athletic, ESPN and NBA insider Zach Lowe have parted ways. Disney, ESPN’s parent company started another round of layoffs earlier this week. According to reports, around 300 employees were let go across various corporate departments but no ESPN layoffs were expected.

The company let go about 140 employees in the television division earlier this year which included two high-profile on-air talent losing their jobs in Robert Griffin III and Sam Ponder. Earlier in the year, Disney’s Pixar laid off 175 staff members. All of this follows the company laying off around 7,000 in 2023.

This is the second major move of late in ESPN’s NBA department as the company, unexpectedly, lost Adrian ‘Woj’ Wojnarowski last week after he decided to leave the business and take a position as GM for the St. Bonaventure men’s basketball program.

Lowe has been with ESPN for 12 years and has provided written coverage, appears on ESPN TV and has hosted a podcast, The Lowe Post. According to Marchand, Lowe’s seven-figure salary was the reason he was let go.

Lowe started his career covering the criminal justice system for the Stamford Advocate and The American Lawyer. He then spent time at Sports Illustrated, then at Grantland which was owned by ESPN.

CNN, ABC News Win Big at 2024 News Emmy Awards

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CNN, ABC News Win Big at 2024 News Emmy Awards

The 2024 News & Documentary Emmy Awards were held on Wednesday, and news organizations like CNN and ABC News saw plenty of victories in numerous categories.

W. Kamau Bell served as the host of the event, with Lifetime Achievement Awards being bestowed upon longtime NBC News and CBS News host Jane Pauley and Academy Award-winning documentarian, director, and producer Alex Gibney.

ABC World News Tonight with David Muir took home the top award for outstanding live news program. CNN’s The Whole Story with Anderson Cooper earned the honors for outstanding recorded program.

In total, CNN scored 11 total victories on the evening. ABC News earned eight total wins. However, three of them were credited to Hulu.

Outstanding Live News Program
ABC World News Tonight With David Muir (ABC)

Outstanding Recorded News Program
The Whole Story With Anderson Cooper (CNN)

Outstanding Emerging Journalist
Nada Bashir (CNN)

Outstanding Breaking News Coverage
Israel-Hamas War (CNN)

Outstanding Continuing News Coverage: Shortform
Clarissa Ward Covers the Israel-Hamas War (CNN)

Outstanding Continuing News Coverage: Longform
“Terror in Israel”; The Whole Story With Anderson Cooper and Anderson Cooper 360 (CNN)

Outstanding Soft Feature Story: Shortform
“South Sudan: Isolated by Water and War”; ABC World News Tonight With David Muir (ABC)

Outstanding Soft Feature Story: Longform
“It Happened Here: A Year in Uvalde”; 20/20 (ABC)

Outstanding Hard News Feature Story: Shortform
It’s Bisan From Gaza and I’m Still Alive; Aj+ Report (AJ+)

Outstanding Hard News Feature Story: Longform
“Inside Wagner: The Rise of Russia’s Notorious Mercenaries”; Vice Special Report (Vice)

Outstanding Investigative News Coverage: Shortform
“Poisoned Water”; Scripps News

Outstanding Investigative News Coverage: Longform
“Going Home: The War in Sudan”; The Whole Story With Anderson Cooper (CNN)

Outstanding Live News Special
“A CNN Town Hall: Toxic Train Disaster, Ohio Residents Speak Out” (CNN)

Outstanding Recorded News Special
Our Barbara; 20/20 (ABC)

Outstanding News Discussion & Analysis
“Guns: Three American Stories”; Meet the Press Reports (NBC News NOW)

Outstanding News Discussion & Analysis: Editorial and Opinion
“Meet the World’s Most Honorable Bank Robbers”; The New York Times Opinion (The New York Times)
AND
“The Night Doctrine”; ProPublica and The New Yorker

Outstanding Live Interview—Shortform
Israeli Leader Speaks Out; ABC News Live (ABC)

Outstanding Live Interview—Longform
Christiane Amanpour Interviews Iranian Foreign Minister; Hossein Amir-Abdollahian; Amanpour (CNN)

Outstanding Edited Interview
“The Hostage Story”; 60 Minutes (CBS)

Outstanding Science and Technology Coverage
“Cyber Pirates”; Trafficked With Mariana van Zeller; National Geographic

Outstanding Climate, Environment and Weather Coverage
The Shark Fin Hunters; Fault Lines (Al Jazeera)

Outstanding Health or Medical Coverage
On the Brink; Impact x Nightline; Hulu

Outstanding Arts, Culture or Entertainment Coverage
Rap Trap: Hip Hop on Trial; Hulu

Outstanding Business, Consumer or Economic Coverage
“Black Market Babies”; Trafficked With Mariana van Zeller; National Geographic

Outstanding Crime and Justice Coverage
Grand Knighthawk: Infiltrating the KKK; Hulu

Outstanding News Program in Spanish
Noticiero Univision (Univision)

Outstanding Journalist in Spanish Language Media
Pedro Ultreras (Univision)

Outstanding Coverage of a Breaking News Story in Spanish
Huracan Otis – Furia Repentina; Noticias Telemundo (Telemundo)

Outstanding Investigative News Coverage in Spanish
Las Armas de Ovidio; N+ FOCUS (VIX | TelevisaUnivision)

Outstanding Feature Story in Spanish
Los buscadores de migrantes perdidos en el desierto de; Sonora (BBC News Mundo)

Outstanding Writing: News
The Trek: A Migrant Trail to America; The Whole Story With Anderson Cooper (CNN)

Outstanding Research: News
“Adrift: An AP Investigation”; The Associated Press (apnews.com)

Outstanding Direction: News
“Black in Vegas”; A Soul of a Nation Presentation; ABC

Outstanding Video Journalism
“Terrorist Oil”; Trafficked With Mariana van Zeller; National Geographic

Outstanding Editing: News
“Ghost Guns”; Trafficked With Mariana van Zeller; National Geographic

Outstanding Graphic Design: News
“The Night Doctrine”; ProPublica and The New Yorker

Outstanding Music Composition: News
“The Night Doctrine”; ProPublica and The New Yorker

Outstanding Sound: News
“The Trek: A Migrant Trail to America”; The Whole Story With Anderson Cooper (CNN)

Outstanding Lighting Direction: News
“MDMA”; Trafficked With Mariana van Zeller; National Geographic

Outstanding Art Direction / Set Decoration / Scenic Design: News
The 17th Annual CNN Heroes: An All-Star Tribute (CNN)

Technical Excellence: News
FloodFX – Florida Storms (Idalia); Tracking Idalia; The Weather Channel

Outstanding Promotional Announcement: News
60 Minutes: “It’s Time for…”; 60 Minutes (CBS)

Outstanding Regional News Story: Spot or Breaking News
December Tornado Outbreak; WDSU

Outstanding Regional News Story: Investigative Report
“Disabled & Denied”; WBFF

Sean Hannity After Stephanie Ruhle Interview with Kamala Harris on MSNBC: I Am Not Shy About My Political Biases, And Other Hosts Shouldn’t Be Either

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MSNBC host Stephanie Ruhle secured a high-profile interview with Vice President Kamala Harris that aired Wednesday. Fox News host Sean Hannity believes it was something similar to what he does routinely.

On his primetime program Hannity on Wednesday, the longtime Fox News host criticized the Democratic nominee and her campaign for choosing to do her first one-on-one interview since securing the top spot on the party’s presidential ticket with a friendly news organization.

“Kamala Harris sat down for her first and only solo national interview — how brave of the campaign — with, of course, one of her top supporters at MSDNC (sic), Stephanie Ruhle,” said Hannity. “Now, (Ruhle) is a big supporter of Kamala Harris. She is rooting for Kamala to win. That’s fine in my book. She is a radical, left-wing talk show host. Needless to say, this was not a hard-hitting interview with a nonpartisan reporter.”

Sean Hannity continued by noting that he can’t be very critical of Ruhle or her approach to the interview because that would make him a hypocrite.

“I interviewed Donald Trump. And I definitely want Donald Trump to win. I am not shy about it. I say it all the time,” he said.

However, he did criticize Ruhle by arguing that she isn’t a journalist but is a pundit, just like he is.

“We have members of — both members of the press. She fancies herself a journalist,” said Hannity. “She is not, she is a talk-show host like me.”

News Media Reacts to Indictment of New York Mayor Eric Adams

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News Media Reacts to Indictment of New York Mayor Eric Adams

New York City Mayor Eric Adams was indicted Wednesday, with charges being announced Thursday morning. There were plenty of reactions from news media members.

Adams became the first ever New York Mayor to be criminally charged while in office. Early reports show that he’s accused of accepting bribes from foreign organizations.

The announcement that Eric Adams was being charged didn’t come as a complete surprise. In the past two weeks, Adams has lost his top legal adviser, his police commissioner, his schools chancellor, and health commissioner as allegations of impropriety mounted.

In a video shared by New York Daily News reporter Molly Crane-Newman, Adams said “These charges will be entirely false, based on lies … I can also understand how everyday New Yorkers would be concerned that I cannot do my job while I face accusations, but I have been facing these lies for months since I began to speak out for all of you and their investigation started.”

After the reports began to surface that Adams, who was elected mayor in 2022, was being charged with federal crimes, many news media members took to social media to react to the news.

The Country Radio Senimar Is Accepting Nominations For The Tom Rivers Humatarian Award

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The Country Radio Senimar Is Accepting Nominations For The Tom Rivers Humatarian Award

Country Radio Seminar (CRS) has opened nominations for the 2025 Tom Rivers Humanitarian Award. This scholarship is presented to an individual within the Country radio industry who embodies the values of kindness, compassion, and a commitment to community service.

The award honors the legacy of Tom Rivers, a respected 17-year broadcast veteran and former CRB board member. At the time of his passing in 2004, at the age of 38, he was the OM of WUSN (US99.5)/Chicago. Rivers’ career has left a lasting impact on the industry.

Previous winners include Tim Leary, Storme Warren, Heather Froglear, Lon Helton, “Dollar” Bill Lawson, Dan Halyburton, Peter Smyth, Jeff Smulyan, Mary Quass, and George G. Beasley.

Nominations are due by December 6. More information is available from CRS here.

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