Home Blog Page 1390

Josh “Bru” Brubaker: Former Park Ranger Rules Radio And TikTok

0

Superstar Under 30

Talk about killing it. He was named a “Superstar Under 30” by Radio Ink, has a sponsorship with clothing designer Ralph Lauren, is a TikTok and Instagram influencer, and starred in a Netflix series. He covered the Olympics for NBC and has a stunning, famous girlfriend. He’s even been nominated as one of People Magazine’s Sexiest Men Alive.

28-year-old Josh “Bru” Brubaker lives in the City of Angels, where he’s on top of the radio game as host of “The Bru Show” weeknights from 7 to 12  and Saturdays from 3 -7 pm on the Audacy App and on 36 Audacy CHR stations nationwide. He’s also got a Sunday country show. This high-profile digital creator is a long way, both geographically and professionally, from his upbringing in Ida, Michigan, and from his first job ten years ago. Bru began his career as a park ranger in Monroe, Michigan, in 2014.

Studio Over Scenery

He decided to swap the scenery for the studio and studied Broadcast Media Arts at the Specs Howard School of Media Arts at Lawrence Technological University in Southfield, MI. He set his sights on sports, but an on-air internship at the school in 2015 stoked his passion for music.

After another brief on-air internship at Rewind 94.3/MPACT in Monroe, MI, Bru scored his first real radio job at the tender age of eighteen as host on WLEW Radio in Bad Axe, MI, where there were “more farm animals listening than people.”

“It was a scary jump to be so far away from family and friends, but I knew it would ultimately lead to where I wanted to go. I got to cut my teeth as an on-air personality, music director, news reporter, production director, and a bunch of other hats. I literally wouldn’t be who and where I am today without that vital learning experience.” He even hosted a polka show. He stayed at the Thumb Broadcasting station for two years.

It was up the ladder to Toledo, Ohio’s Q105, a Cumulus station, in 2017. Detroit was next, where Bru was an on-air personality for Nash FM 93.1 and Cumulus’ 96.3 WDVD and was Detroit’s local co-host and producer of the syndicated “Ty Bentli Show.”

Jump to Market #2

Bru joined Audacy in March 2021 as afternoon host at now-defunct CHR “97.1 Amp” KAMP Los Angeles. He quickly became the host of either afternoons or evenings on all but one of the company’s CHR stations, including heavy-hitters WPOW Miami, WBBM-FM 96.5 in Chicago, and WTDY-FM Philadelphia. He also hosts the weekly “Country Sunday Nights.”   

His high-profile programs attract major stars as guests, like Selena Gomez, Olivia Rodrigo, and Dua Lipa. Recent visitor, Camilla Cabello played along when Bru asked her to stick her hand into a box to identify what was in it, as games and gags are a prominent part of Bru’s schtick. 

TikTok’s “Radio CEO”

In addition to his radio reach, Bru is a force on social media, including TikTok, where he shares celebrity news as well as silly video clips from his on and off-air life, like trying to score a table at an Eiffel Tower restaurant or goofing around with his girlfriend. He has more than four million followers, including big names like Jason Derulo, Lizzo, and Harry Styles. Bru says social media catapulted his career to the next level. Adding he makes more money on TikTok than he does as a radio host.

“I’m so happy to shine light on a medium I love so much and to get to grow with a different type of community. TikTok has opened so many doors, so I owe the app a lot,” he says. Bru says TikTok and social media amplify the message he’s been bringing to radio all along. He calls himself “The Radio CEO of TikTok.” People Magazine calls him one of the Sexiest Men on the platform in 2024.

Somone else whose attention he captured is TikTok influencer and entrepreneur Anna Sitar. The two have been “social media official” since 2021. The Los Angeles woman has over twelve million Instagram and seventeen million TikTok followers. In her first viral post, she drank a chai latte in a video and included what’s now her “signature squeal.” The gleeful 27-year-old’s social media star’s online posts radiate good vibes, matching Bru’s relentless positivity. The two Los Angelenos are even further connected as Michigan natives.

Netflix Reality Show Star

Social media fame? Check. Broadcast/digital fame? Check. In addition, Bru is also a former Netflix series star. He appeared in Season 4 of “The Circle” in 2022. The reality game show took a group of contestants, isolated them in separate apartments, cut them off from the world, and had them communicate with only each other via a special, show-specific form of social media to crown the most popular player for a $150,000 prize. Some contenders were less than honest: catfishes. Bru had a strong showing but was knocked out in the season’s 12th episode.  

“My experience on ‘The Circle’ was even more unusual as it happened during the COVID pandemic. There was quite a bit of free time, and this show fell into my lap. It was wild because I said a couple of years previously that ‘The Circle’ was the only reality show I would ever do. Talk about manifestation!”

The social media influencer says the experience taught him that “being without phones is good. Letting my mind detox from texting, apps, social media, etc., felt like a factory reset on my brain.”

His high visibility and boundless energy in all endeavors, as well as what his boss calls his “relatability and relationship with stars and fans alike,” have landed Bru at some of the most high-profile events in show business. He’s graced the red carpet at the Grammy Awards, the Golden Globes, and the Kennedy Center Honors. His style and swagger scored him a contract with designer Ralph Lauren.

“I’ve slowly dipped my toes into the fashion world, and they are a dream partner. Our first collab was at the Ryder Cup in Rome. I got to bring my dad, and it’s a memory we’ll talk about for years to come. Ralph Lauren, to me, is the epitome of American fashion and I’m such a fan of their traditional style.”

Paris Olympics and Paralympics

The most recent feather in his cap was when Bru covered the Olympics and Paralympics for NBC. He moved to Paris from July 23 to August 11 to host a one-hour digital nightly Olympics wrap-up after finishing his regular daily radio responsibilities.

“I hosted a digital show from the Team USA House on all NBC social platforms. I recapped the day’s highlights and lowlights, interviewed Olympic athletes, interacted with viewers, and played games, all in front of a live studio audience,” he explains. Bru says he had nothing but positive experiences in Paris despite the language barrier.

“I had the opportunity to eat in the Eiffel Tower! I had no idea anything was even in there. How do they get water and food up there? I drank champagne as I watched beach volleyball at the stadium below from atop the most iconic landmark in Paris. It doesn’t get more bucket list than that.”

As far as work, Bru says, “I’ve never felt so inspired and so connected with people! It’s the one time every four years where every country comes together, and that energy was palpable. Paris as the backdrop was truly special between the opening ceremony on the Seine and the Eiffel Tower as the wallpaper for beach volleyball. This was definitely the biggest production event I’ve worked on, and it was so impressive to see how NBC handles this massive worldwide broadcast spectacle.

 “Hosting fifteen consecutive nightly shows for NBC was something that I’ll never forget. I felt like a true Parisian riding my bike to the studios every day. I felt like a proud parent with every Olympian interview. And when you begin to build relationships with these athletes and see them achieve their dreams, that’ll bring any grown man to tears,” says Bru.

Bru’s Jams

Bru’s a brewer of beer, a surfer, and a longtime volunteer for an animal welfare agency. You’ll find Gracie Abrams, Hozier, Thomas Rhett, nimino, and Eminem on the Top 40 and Country host’s personal playlist.

“It’s a mixed bag these days. That’s the beauty of music now. Genres are slowly going away and it’s just good music people enjoy. I got to interview Chris Martin of Coldplay who agrees the walls of genres are dissolving,” he says. “Coldplay’s latest song includes Little Simz, Burna Boy, Elyanna, and TINI. I love how all those different sounds can exist on the same song.”

Bru’s Views

The “Superstar Under 30” believes that “the pipeline of young talent to our industry is something to look at. There are incredible storytellers, captivating creators, and gifted talents all around us. It’s up to us to bridge the gap to opportunities in radio.”

“Bru has the ability to make any artist feel completely comfortable in his presence,” says Audacy’s EVP of Programming, Jeff Sottolano. “His social and hosting prowess bridges the gaps between celebrities and listeners.” He says Bru’s personality radiates across all platforms.

Bru’s motto for juggling life’s simultaneous and instantaneous challenges: “Take every day as a gift and enjoy all the spontaneity life has to offer.”

For all things bru, follow @bruontheradio on social media.

Tony Katz Exercises His Radio Muscles By Balancing 93 WIBC And Nationally Syndicated Shows

0

When getting into the radio business, some hosts aspire to have a local morning show. Some hope to one day be nationally syndicated. Others might hope to focus on passion projects. In the case of Tony Katz, he has all three with a show on 93 WIBC in Indianapolis, his nationally syndicated Tony Katz Today show through Key Networks, and his weekend show Eat, Drink, Smoke.

Every day, Katz hosts six hours of talk radio content between Tony Katz + The Morning News on the Indianapolis news/talk station before hosting his nationally syndicated program that airs live from 12-3 PM ET. It would be easy to question how he manages both programs — from a time, content, and energy standpoint — but he says it’s really not that difficult.

“There is always a story,” said Katz. “Those national and international stories that I’ve done in the morning, I absolutely am bringing some of those to the midday. I do much more theory and philosophy kind of stuff. It’s not enough to say, ‘Democrats bad’ as a conservative radio host. You have to discuss why a policy doesn’t work. You have to know where it came from and what might work better. So to be able to exercise that muscle is kind of fantastic. That is why I why I do it.

“Certainly, it’s radio and the money and what it used to be, but I do it because it is the exercising of a different muscle, and you get to actually delve in a little bit deeper, and you get to play a little bit more. You can weave in and out of personal stories or anecdotes and things like that, and then come back to the to the thing that you’re doing. Within that is the real difference between morning and midday, and local versus a nationally syndicated show.”

Between his three shows, burnout can set in quickly. But Tony Katz has a dedicated routine to ensure he has the right focus on the right things.

“The only thing I give myself is Saturdays. I don’t do anything Saturdays. It’s family, it’s fun, it’s relaxation, it’s some sleep,” Katz shared. “I get back to it on Sunday. I mean, I don’t tweet on Saturdays, zero, absolutely nothing. And there are some people who would think that that’s wrong to do with their business. I think those people can think whatever they want. They can run their business as they see fit. I know how I run mine.”

Of the three big issues of balancing a local morning show, a nationally syndicated midday show, and a weekend specialty program, Tony Katz believes that he’s best suited to deal with the energy needed to sustain each endeavor.

“Everybody has a skill set. I cannot hit a three-point shot, I cannot run a sub-4.4 40. What I can do is wake up in the morning, start, and then not stop until the job is done,” he stated. “It’s one of the few skills that I have. I have got energy to spare. I’m ready to go.”

Some days, the local morning show on 93 WIBC is easier than Tony Katz Today. And other days, the opposite is true. It’s all dependent on the news cycle.

“People will talk about, let’s say the debate. And they’ll say, ‘My gosh, what a debate. You have so much to talk about.’ There’s only so much people can handle of that conversation. And because every news outlet, organization, and news sources, are all talking about the debate, they’re not engaging in other stories. So you’re searching harder to find those stories and things that you think would bring a value to your audience,” Katz shared.

“It does depend on the day. It does. It’s all new cycle driven, because if there is some local story — like we’re having an issue here in Indianapolis with the mayor, Joe Hogsett with sexual impropriety in his office, and we now have the City Council forming committees to look into this — ok, I know I have got three to five segments for the morning show. There’s a lot to talk about in that. And there are some days where it is just quiet in Indianapolis, or quiet a little bit nationally, and it makes it harder, because they’re dominated by one story.”

Despite being on the air for nearly 40 hours per week, on top of the prep work that goes into filling those hours of content, Tony Katz freely admitted he never truly feels bogged down by the sheer amount of radio he’s required to produce.

“I don’t think any of the shows ever feel like work when I’m doing them. They are sure, but they don’t feel it. They feel good,” Katz admitted. “It’s a very natural, natural thing.”

His weekend show, Eat, Drink, Smoke — co-hosted alongside Fingers Malloy — offers a different vibe than his two daily programs and allows him to connect with the audience on a more personable level.

“Eat, Drink, Smoke started as a podcast as a way of escaping the politics, a way for me to enjoy something,” Katz said. “And I’ve known Fingers Malloy for forever, and he is just an absolutely terrific talent as a writer, as a comic, and as a radio host. When the opportunity came up after we’ve been doing this for a year, just for relaxation that, ‘Hey, Cigar Dave is leaving radio. Well, you guys should syndicate Eat, Drink, Smoke.’ We were like, Yeah, let’s go do that. And we did that.

“I still don’t think of it as a job. It’s just fun to have the escapism with Fingers Malloy, and to be into some new and interesting stuff. And I do love the exploration. The exploration of bourbon or tequila, the exploration of the cigar. I adore the cigar industry and what it means, the artwork that goes into it. I love every bit of it. So I get to try out these other muscles and I could not be happier with the results.”

Collette’s Come-Along Trips Present a New Revenue Stream for Radio Stations

0

John Mercure, host of Milwaukee’s 620 WTMJ Afternoon News, turned his passion for travel into revenue. His often-waitlisted come-along tours generate nearly $1 million, while he travels the world for free. Discover how come-along trips are booming post-COVID.

Come-along trips, while not a new concept, have seen exponential growth since 2021. “We are seeing some stations sell out not one or two, but up to three coaches of 40 travelers,” said Jim Edwards, Vice President of Affinity Development at Collette, the travel company
operating Mercure’s trips. “The demand for travel is huge right now, and when a well-known on-air talent announces/ invites listeners to join them on a tour, it’s almost always a home run.”

One concern many stations like WTMJ Milwaukee raise when considering come-along trips is the extra strain on station staR. “The station wanted to make sure we wouldn’t be overwhelmed with phone calls about the trips or having to collect money and paperwork,” Mercure said. “When we met with Collette, they assured us they would handle everything from setting up a webpage and supplying promotional tools for the trip to taking all phone calls and registrations and handling all of the details. All I had to do was talk about the opportunity on air. it was like, ‘Why wouldn’t we give this a try?’”

As the need for more non-advertising revenue has risen in the past few years, more stations are trying come-along trips. “Our company has been in business for 107 years, but our relationships with the media industry over the last 20 years have helped us achieve amazing new growth,” said Edwards.

“We started a new program right after COVID that gives stations an up-front ad buy, in addition to the $600 per traveler (on average) revenue share, and this has been really successful… Plus we like to advertise in January which is typically a slower advertising period for stations, so they use remnant space and it pays dividends.” Edwards also noted that the holiday season is a great exposure time for Collette; being seen by millions on the Hallmark holiday TV specials and in January 25 million viewers on the Wheel of Fortune game show.

He said, “Our brand recognition at that time gives the radio ads additional clout. Collette is now in over 60 markets nationwide, and while talk radio has traditionally been the sweet spot, other formats have also seen success. When we’re talking about local talent, whether it’s a morning show radio host or the TV weatherman, these are local celebrities that are the draw.” One hundred 30-second TV spots and one hundred fifty 60-second spots in a talk format over 5 weeks produce the best results and greatest traction in Edwards’
experiences.

As far as getting started, Edwards assures that it is a really simple process. “We have local business development managers (BDMs) throughout the country – more than any other guided travel company. When you contact us, our BDMs know the questions to ensure your trip is a good fit and to make sure it is a successful program.”

He continues, “If the station and talent are right, the BDM will then give you a few choices of best-fit tours for you to choose from.” As far as what’s trending, Edwards said it’s the three “I”s – Italy, Ireland, and Iceland. “Once you choose the tour, we make an on-air script for your talent, B roll, provide a landing page and 1-800 number for travelers to sign up, a banner for your website and social posts if needed, and you’re ready to promote”.

Many stations are now generating $50,000 or more in revenue for come-along trips without using valuable ad spots. One radio station described doing three trips a year, two with their morning host in spring and fall, and one with the afternoon talent during summer. The trips averaged 35 listeners on a 7-to-10-day itinerary and generated more than $60,000 in 2023.

If you are interested in learning more about come-along trips, you can visit Collette’s website, and if you want to speak with a Collette representative, fill out the “Have an expert contact me” form

Mark Schlereth: ‘I Sound Like a Stumbling Idiot’ on FS1 Show With Craig Carton and Danny Parkins

0

FS1 recently added a new show — Breakfast Ball, hosted by Mark Schlereth, Craig Carton, and Danny Parkins — to its weekday lineup.

While appearing with Dan Bickley and Vince Marotta on Arizona Sports 98.7 Wednesday, the hosts joked that he “looked incredible” on TV. The longtime NFL offensive lineman turned radio host and TV analyst responded by saying that while he agrees that he looks good, he hasn’t felt confident in his new role yet.

“Every night I look in the mirror and say the same thing: ‘Man, you look fantastic,'” Schlereth said with a chuckle. “It’s incredible. I totally agree with you. I look fantastic but I sound like a stumbling idiot because I’ve never hosted a show before. So I’m flopping around. But that’s ok.”

Both Bickley and Marotta reassured him that he was doing a fine job on the FS1 show and that “it’s all about reps.”

Breakfast Ball airs at 8 AM ET on FS1. After the program concludes, Schlereth continues to host his morning show on Denver Sports 104.3 The Fan alongside co-host Mike Evans.

The CRB Is Taking Lisa McKay Women In Radio Scholarship Applications

0

The Country Radio Broadcasters (CRB) is now accepting applications for the Lisa McKay Women in Radio Scholarship.

The scholarship honors the legacy of McKay, an influential figure in radio programming.

The scholarship application period is open until September 30th. Recipients will be honored at the 2025 Country Radio Seminar (CRS) in Nashville on February 19-21 and will receive a package covering their registration, hotel stay, and airfare for the event.

Mike Florio Continues Covering the NFL at ProFootballTalk and NBC While Taking On Other Writing Projects

0

Mike Florio, an NFL commentator for NBC Sports and owner of ProFootballTalk, has released a sequel to his fictional mob-based book that came out last year. Titled Son of Mine, the two-part story follows the plot of the aforementioned Father of Mine and brings readers a continuation of the novel. The latest novel, which was released last Tuesday, marks Florio’s quest to maintain his writing of these books while also continuing to closely follow and cover the NFL.

Since beginning ProFootballTalk in 2001, Florio estimates that he has written well over 20 million words pertaining to the NFL. Outside of his writing ventures, he frequently appears on Football Night in America where he contributes to studio coverage leading into the prime-time broadcast of Sunday Night Football. Although he has no plans to cease his coverage of the NFL, Florio is intrigued by authorship and has explored both fictional and nonfictional literature.

“I just wanted to start creating things that didn’t have that short fuse where they would become, by literally tomorrow, completely meaningless,” Florio said. “So that’s what led me down that path, and I enjoy it. It’s a nice balance to what I do.”

While Florio had other ideas about another book, he recognized that he and the readers wanted to know what occurred after the last page of Father of Mine. Following the conclusion of Super Bowl LVI in Las Vegas, he dedicated time to writing, editing and revising a draft that he had previously authored with a goal of completing it before the football season. Florio was successful in fulfilling his goals and feels good that he was able to finish the undertaking. Being able to actualize that goal came in putting time every day, utilizing his aptitude to work fast that he learned from ProFootballTalk.

“It was really this process of making sure and basically not rewriting it from scratch, but almost rewriting it from scratch and getting it into the right format, making sure the various tentacles of the story held together, making some pretty significant revisions that make the story work even more,” Florio said, “and you just get to a point when you know it’s ready, and that’s exciting.”

There are parallels between writing these fictional novels and Florio’s work with NBC Sports and ProFootballTalk as it pertains to the entertainment value within the writing. Florio is trying to make positive contributions to society, citing instances where people who read his articles appreciate that it serves as a diversion from elements of the real world. In the end, he hopes that the books he writes provide somewhat of an oxymoronic predicament in which the audience is involved because of their captivation and interest in the writing.

“What I want to give somebody is an experience of, ‘I have a book I’m reading, and I love it, and I want to finish it right now, but I also don’t want it to be over because then I got to go find another book, and chances are, I won’t like that book,’” Florio said. “That is, to me, the ultimate experience for somebody who loves to read, and I read a lot, and I know the difference between trying to slog through a book that I really don’t like but I feel like I need to finish it versus, ‘Man, this book is great. I want to read one more chapter before I fall asleep.’”

The repetition of the craft is something Florio feels has refined his writing and subsequently rendered something that has more action and storylines in Son of Mine. The story is set in a two-year period that combines three novellas within the work, all of which ultimately tie together by its conclusion.

Akin to how he felt after Father of Mine was released, Florio has personal curiosity as to what will happen with the characters following the denouement and resolution in the new book, and people in the industry have suggested a series. Florio discerns that there will be a third novel that is part of this progression, along with a potential fourth and fifth thereafter, but he has another story down the road that ties in both of his professions.

“It is ostensibly a cautionary tale for the NFL about what could go haywire with gambling in the mob and pro football players who have inside information and realize there’s a way to use it to supplement their football income,” Florio said, “and I may end up with a traditional publisher for that, but that will slow down the publication process, maybe more than I want to when I do these on my own. I’ve got a great team that I can tap into that will help me get things ready quickly, and I can get this thing to market by, let’s say the run up to the Super Bowl, which is what I quite possibly will do.”

Comedian Lori Graves Joins ‘100.9 Hank FM’ Waverly, OH For Mornings

0

Comedian Lori Graves has been hired as the new morning host for Total Media Group‘s WXIZ (100.9 Hank FM)/Waverly, OH.

Graves posted the news of her new “side hustle” on Instagram.

Ayana Contreras Rises To VP Radio At Rocky Mountain Public Media

0

Rocky Mountain Public Media (RMPM) has promoted Ayana Contreras to Vice President of Radio. In this role, she will oversee operations for Jazz KUVO (89.3)/Denver, and translator K209ED/Breckenridge, KUVO-HD 2, and translator K284CI (104.7 The Drop)/Denver.

Amanda Mountain, RMPM President/CEO, said, “Ayana is a pioneer in urban alternative public radio, and we are thrilled to welcome her into this new role. Her extensive expertise and vision will be instrumental as we expand our community impact and reach new audiences under her dynamic leadership.”

Contreras added, “Community, culture and music are bedrocks of a thriving society, and I’m elated to help KUVO continue its long history of community-based cultural engagement, and to help grow THE DROP’s burgeoning legacy of providing music discovery and supporting local artistry.”

Flo Hernández-Ramos, KUVO Founder and Board Member, said, “Ayana’s leadership will build on the strong foundations laid at both KUVO and THE DROP, elevating them to even greater heights. We are thrilled about what the future holds under her vision. She is the natural successor to the historic path forged by former VP of Radio, Tina Cartagena.”

Cartagena had served as SVP Radio and New Media since 2018 until her recent retirement.

Contreras joined RMPM in November last year from Chicago Public Media, where she held a variety of positions.

Jordan Lass Named APD/PM Drive At 105.3 Hot FM Grand Rapids

0

Jordan Lass has joined Cumulus Top 40 WHTS (105.3 Hot-FM)/Grand Rapids as APD/PM Drive.

Lass was Brand Manager and PM Driver at Midwest Communications Hot AC WZOX (Hits 96.5)/Kalamazoo until October 2023. He served as PD and afternoon host at iHeartMedia’s Top 40 KOSY (Hot 95.7)/Cedar Rapids and PM Drive at then Alternative KSXA (Alt 106.3)/Des Moines.

Jackie Green, who was hosting afternoons, will transition to weekends while continuing to host middays at sister Classic Rock WLAV (97 LAV).

Ben Shapiro, Dan Bongino, Tucker Carlson, Chris Hayes, and Rachel Maddow on Edison Research List of Top 10 Conservatve/Liberal Podcasts

0

Edison Research has unveiled its list of the top 10 conservative and liberal podcasts, and familiar names like Ben Shapiro, Dan Bongino, Tucker Carlson, Chris Hayes, and Rachel Maddow dot the list.

In its latest Edison Podcast Metrics, the company points out that the rankings are not based on the political party of listeners, but rather the content of the programs before being ranked on average total weekly audiences.

On the conservative side, The Ben Shapiro Show from The Daily Wire takes the top spot, followed by The Dan Bongino Show, The Tucker Carlson Show, The Megyn Kelly Show, and The Sean Hannity Show rounding out the top five.

Programs hosted by Mark Levin (6th), Glenn Beck (7th), Candace Owens (8th), Alex Jones (9th), and Matt Walsh (10th) complete the list.

On the liberal side, there are considerably fewer radio-based shows on the list. Crooked Media’s Pod Save America took the top spot, while The MeidasTouch Podcast, The Young Turks, Why is This Happening? The Chris Hayes Podcast, and Rumble with Michael Moore occupy the top five places.

The Rachel Maddow Show (6th), The David Pakman Show (7th), Mea Culpa (8th), The Damage Report with John Iadarola (9th), and Stephanie Miller’s Happy Hour Podcast (10th) rounded out the list on the liberal side.