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Rachel Maddow: Audio ‘Requires a Little More Precision in Writing and Delivery Than TV Does’

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Rachel Maddow dropped the second season of her critically acclaimed podcast series Ultra Monday. She believes there’s a completely different storytelling aspect from audio than her usual cable TV stomping grounds.

When speaking with CNN’s Oliver Darcy, Maddow was asked what makes podcasting and radio unique compared to TV, and why it’s an attractive storytelling medium for her.

She said it’s always been that way.

“I started in radio long before I ever somehow finagled my way onto TV, so when I’m working out how to explain things or express myself or tell stories, I still think first about the spoken word,” said Maddow. “Audio also requires a little more precision in the writing and the delivery than TV does — in a visual medium, you can round off the edges a little bit with on-screen elements and body language, neither of which is available when all you have is a microphone.

Rachel Maddow continued by noting that for projects like the latest season of Ultra or a previous project like Bag Man, the longer arc of the series is helped by the production.

“I think the precision and rigor that audio production demands can build out the story in a way that hopefully makes it worthy of four or five hours of attention from listeners over the course of the season.”

Maddow’s podcast projects are part of MSNBC’s new subscription platform it announced earlier this month. MSNBC Premium launched through Apple Podcasts, with a $2.99 per month price point, or $29.99 for the entire year.

Pat Angerer Named Color Analyst for Iowa Football

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Pat Angerer, a former All-American linebacker from the University of Iowa, has been selected as the color analyst for Iowa’s football program. The announcement was made by Hawkeye Sports Properties, a local branch of Learfield.

Angerer will join the Gary Dolphin in the booth beginning Aug. 31 in the season opener against Illinois State. He will take over for Ed Podolak who stepped down from the radio booth after 42 years. Podolak plans to still be a part of the broadcasts, but will turn the game analysis over to Angerer.

“I would like to thank Learfield and the University of Iowa for this amazing opportunity,” said Angerer. “Since the beginning of this process, they have been nothing but professional and gracious. I am incredibly honored to be a small part of a program that has been so good to me and teammates over the years.

“Ed (Podolak) and Gary (Dolphin) have been a huge part of my Hawkeye football experience as a player and fan, and I hope that I can do them, the university, the football program, and the fans justice. I plan to take the same passion I had as a player to the booth.”

“We are excited to welcome Pat to the Hawkeye Radio Network,” said Gabe Aguirre, Vice President & General Manager of Hawkeye Sports Properties. “In his playing days, he brought passion and energy to every game day and we have no doubt he will do the same as our color analyst. It’s never easy replacing a legend, but I think Pat is the perfect fit to join Gary in the booth, given his experience in college and the NFL and his love for the Hawkeyes.”

Streaming Audio Revenue Expected to Grow Nearly 8% in 2024, New Borrell Report Shows

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Local advertising is expected to grow by 3.2% in 2024, and streaming audio will be a big driver in that growth according to a new report from Borrell Associates.

The company forecasted an expansion of local ad revenue but not to the levels that many in the industry had hoped for.

“For the past three quarters, we haven’t seen a lot of variation in SMBs’ attitudes about the economy and their plans to invest in advertising,” said Corey Elliott, Executive Vice President of Local Market Intelligence and Borrell’s chief forecaster. “They’re mostly neutral and slightly positive about the economy, but we’re still not seeing anything that would signal the bigger spring-back that many are hoping for.”

While some more traditional forms of media are forecasted to see a downturn — newspapers (-6.7%), cable TV (-6%), radio (-2.3) — streaming platforms for both TV (+3.9%) and streaming audio (+7.8%) are expected to see growth compared to last year.

In fact, streaming audio is the second-highest category for growth during 2024 according to Borrell. Only Online Listings Sites (+8.1%) are forecasted to see a bigger jump than digital audio.

Local television is expected to see growth, too, in 2024. Borrell forecasts a 5.9% jump in revenue for the medium.

Rachel DeMita Joins BIG3 Basketball as Courtside Commentator

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BIG3 Basketball extended its media rights agreement with CBS Sports ahead of the 2024 basketball season, retaining the sports entity on the broadcast network for a fifth season. Ahead of the start of the year, the league has created a new courtside commentator role for its broadcasts on CBS and live streaming on X. Rachel DeMita, who formerly hosted NBA 2KTV and a podcast with Omaha Productions, will work as the courtside commentator for the 2024 campaign, she announced Monday on X. The position was created specifically for DeMita, and she explained more of what the role encompasses as she revealed the news.

“So what I’ll be doing this summer for the BIG3 is kind of a mix of a sideline reporter position for not only CBS, but also the games that will be live-streamed on X,” DeMita said. “I will also be creating social content with the BIG3.”

DeMita signed a content deal with Overtime in 2018 where she collaborated on new programs and live coverage for the sports media outlet. Over the years, she has worked in a variety of different roles with companies including Whistle Sports, Meta and Adidas. DeMita recently hosted the Courtside Club podcast with Rain Delay Media after it initially started as a part of Omaha Productions. Before beginning her career as a host, she was a college basketball player at Old Dominion University. DeMita will now embark on this new role with BIG3 Basketball as the 3-on-3 league continues to grow around the United States.

“I feel like for my entire career, I’ve never really been the traditional reporter type, and so I’m hoping to bring just some of my authenticity and how I host and my style of hosting to the BIG3,” DeMita explained, “and with that being said you guys, we are in a new city every single week. If you guys are in any of those cities, definitely come out, come say what’s up. I will be on the sidelines, I will be doing social content, hanging out with fans as well, so make sure that you guys come say hi, come to the games; they’re going to be so much fun.”

NBA Finals Game 2 on ABC Averages Over 12 Million Viewers

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Game 2 of the NBA Finals between the Boston Celtics and the Dallas Mavericks on ABC averaged 12,063,000 viewers and peaked with 14,106,000. These Nielsen Fast National numbers make the game the most-watched NBA Finals Game 2 in five years.

The audience was up 10% from Game 1 which saw a disappointing 10.99 million viewers on ABC. That game is the lowest viewership number posted since 2007 other than the COVID years of 2020 and 2021. The Game 1 number was a 5% decline from Game 1 between the Denver Nuggets and the Miami Heat in last year’s NBA Finals. It was also an 8% dip from the last time the Celtics were in the Finals in 2022.

Boston has taken the first two games of the series, and they will now shift to Dallas for Game 3 which will be played tomorrow night at 8:30 p.m. ET on ABC and ESPN.

Mike Breen, JJ Redick and Doris Burke will call the action with Lisa Salters reporting from the sidelines.

The Thrills of UEFA Champions League: A Guide for Students

Introduction: The Heart of European Football

The UEFA Champions League is not just a football tournament; it’s a global phenomenon that captivates millions of fans around the world from September to May each year. Known for its high-octane matches, this competition brings together Europe’s finest clubs in a battle for glory and the coveted title of the best football team in Europe. From iconic moments to breathtaking goals, the Champions League has it all.

Why Students Should Care About the Champions League

For students, the Champions League can be more than just a source of entertainment; it’s a vibrant community where passions ignite, friendships are formed, and memorable moments are shared. Whether you’re watching games in a packed campus lounge, discussing the latest matches over lunch, or playing FIFA with mates, the Champions League offers numerous ways to relax and unwind from the academic grind.

Academic Insights and Essay Writing

Moreover, the strategic aspects of football provide fascinating case studies for a range of academic disciplines, including sports science, business, and media studies. For those studying these fields, analyzing tactics, branding strategies, and broadcasting rights can offer valuable insights. Similarly, students requiring academic support on football-related topics or any other subject can benefit from the nursing paper writing service, who ensure that your academic needs are met promptly and proficiently.

Photo Credit: https://unsplash.com/photos/people-on-stadium-during-daytime-2wbnzrc-tHs

A Brief History of the UEFA Champions League

From European Cup to Champions League

The tournament began in 1955 as the European Cup and was rebranded in 1992 to become the UEFA Champions League. This change not only introduced a new format but also incorporated multiple teams from certain countries, reflecting the growing competitiveness and quality across European clubs.

How the Tournament Works

The Format Explained

The Champions League kicks off with a group stage consisting of 32 teams divided into eight groups. Each team plays the others in their group twice, once at home and once away. 

The top two teams from each group qualify for the knockout stages, which include the round of 16, quarter-finals, semi-finals, and the grand finale. The knockout rounds add a layer of tension and excitement, as they are played over two legs—home and away—except for the final, which is a single match held at a neutral venue.

Legendary Moments in Champions League History

Memorable Matches and Iconic Goals

The Champions League has been the stage for some of the most unforgettable moments in football history. Who could forget the dramatic night in Istanbul in 2005, when Liverpool came back from 3-0 down at halftime to win on penalties against AC Milan? 

Or the last-minute heroics of Manchester United in 1999, scoring two goals in injury time to snatch the trophy from Bayern Munich? These moments are etched in the memories of fans forever.

The Impact on Players’ Careers

A Platform for Legends

Performing well in the Champions Missions can catapult players to international stardom. Legends like Cristiano Ronaldo and Lionel Messi have used this platform to showcase their skills to the world, each becoming synonymous with the tournament’s success. 

For players, excelling in the Champions League is not just about club success but also about leaving a lasting legacy in the world of football.

Balancing Football Passion and Academics

Tips for Student Fans

For student fans, balancing the passion for football with academic responsibilities can be challenging, especially during the excitement of the Champions League season. 

Setting schedules, recording games to watch later, and incorporating football discussions into academic projects can help maintain this balance. Remember, moderation is key.

Exploring the Economics of the Champions League

Financial Impacts and Club Benefits

The UEFA Champions League is not only a prestigious sporting event but also a significant economic powerhouse in the world of football. Participating clubs benefit greatly from substantial prize money, increased matchday revenues, and enhanced sponsorship and broadcasting deals. 

For students studying sports management or economics, analyzing the financial distribution of the Champions League offers insights into the commercial dimensions of global sports. Understanding how revenue is generated and distributed among participating clubs can shed light on the financial stakes behind the glamorous matches.

The Role of Technology in Modern Football

Tech Advances in the Champions League

Technology plays an increasingly crucial role in shaping modern football, and the Champions League has been at the forefront of adopting technological innovations. From the implementation of goal-line technology to the recent introduction of VAR (Video Assistant Referee), these tools aim to enhance the accuracy and fairness of the game. 

For tech-savvy students, exploring the integration of technology in football can be a fascinating study, providing a clear view of how digital advancements are being utilized to improve decision-making and the overall integrity of the sport.

Fan Culture and Community Engagement

The Global Fanbase of the Champions League

The UEFA Champions League boasts one of the most diverse and widespread fan bases in the world. The tournament’s ability to draw viewers from every corner of the globe creates a unique cultural mosaic that is rich in diversity yet united by a common passion for football. 

For students interested in sociology or cultural studies, examining the fan culture surrounding the Champions League—ranging from local supporter groups to global online communities—offers a chance to study how sports can influence identities and foster a sense of belonging among diverse populations.

Final Thoughts: Why the UEFA Champions League Matters

The UEFA Champions League is more than just a football tournament; it’s a cultural phenomenon that brings people together across continents. For students, it offers a unique blend of excitement, entertainment, and education. 

It provides not only a break from the regular academic routine but also a chance to appreciate teamwork, strategy, and international camaraderie. 

As the anthem plays and teams line up under the bright lights, the Champions League continues to be a testament to the beautiful game and its ability to inspire and unite people around the world!

Can Inside the NBA Stars Keep Show Together if TNT Loses Basketball?

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The future is in doubt for Inside the NBA. I have written before that to me, the answer is simple. The league should buy the rights to the show from TNT Sports and make it the pregame show for every NBA game, regardless of what network the league airs on that night. 

Adam Silver has not hidden how he feels about the show. On Thursday night, he offered a direct apology to the TNT Sports employees left hanging in the balance as the league finishes its TV negotiations. Charles Barkley, Ernie Johnson, Shaquille O’Neal and Kenny Smith aren’t the only ones the NBA Commissioner was referring to, but they are easily the most famous.

While the league taking over the show makes the most sense, I don’t think it’s a realistic outcome. There wouldn’t be extra effort made to keep some games on TNT if Silver and his subordinates had any plans to bring Inside the NBA under the corporate umbrella.

It makes me wonder if Inside the NBA has only one of two fates in front of it. Either the show will be on TNT before whatever amount of games the league can put into a fourth TV package or it will cease to exist entirely.

Sure, another network would like to have the show. Amazon may even be willing to handover a blank check to make the show the centerpiece of its NBA coverage. If that happens though, it seems certain that Amazon would have to find a new host. 

There has been discussion of making Inside the NBA an independent production. It would be a way to ensure that the show stays together and is able to negotiate from the strongest possible position – as a single unit. 

Charles Barkley has said that he would like for his production company to take over the show if it leaves TNT. It sounds like a simple solution, but is it?

Have you ever heard of SEG? That’s Kenny Smith’s production company. How about Jersey Legends? That’s Shaq’s production company. 

Barkley publicly declared his company’s desire to take over Inside the NBA on The Dan Patrick Show. Just because Smith and O’Neal haven’t said it out loud, doesn’t mean they don’t think the show should go to their production company if it were to hit the open market.

On TV, the three former NBA stars have tremendous chemistry. Whenever any of them or Ernie Johnson are asked about the show, they all say what you see on screen is the same as the relationship behind the scenes. That’s great to hear, but these guys are all human beings. They have egos just like every one else. 

All three have an obvious respect for the role each other fills on the show. No one has to tell Barkley, Smith or O’Neal they are stars. They clearly know it and are secure in being one of four, but there’s no guarantee that dynamic wouldn’t change if one of them suddenly became the boss. There may be no public rift over salary differences right now, but when whoever feels underpaid is negotiating against someone doing the same job they are, it’s not hard to imagine feelings spilling out in a way that effects the quality of the show.

If it comes down to who can pay more, then Shaq’s Jersey Legends is bound to take over. If it comes down to the league or WBD handpicking who they want to sell to, then all bets are off.

Maybe I’m wrong. Maybe the relationship between Barkley, O’Neal and Smith is strong enough to survive a major change in their relationship dynamic. I hope so, because I really like Inside the NBA and want it to stick around.

Until the league office says something definitive about TNT’s basketball future, all we can do is speculate. An extended period of uncertainty can lead the mind to wander, and that’s not always a good thing. 

The league knows what’s at stake if it doesn’t stay in business with TNT. Shaq could go to ESPN. He already has a relationship with Disney. Barkley could leave TV entirely. That’s why Adam Silver needs to have a plan. 

Maybe the NBA won’t be in business with TNT and WBD anymore, but that doesn’t have to mean the end of Inside the NBA. I still think the league taking over production is the best way to ensure that happens. If that isn’t going to happen though, Silver at least needs to be able to lay out clearly what is going to happen so that we don’t lose the best studio show on sports television to an unfortunate power struggle.

Seller to Seller: Sales Meeting

Alright everyone, welcome to our sales meeting. For this one, I want you to put all of your pens, paper, iPads, laptops and phones away, I just want you to listen. This is not going to be like our regular meetings, this one is more of a dedication to someone who taught me more than anyone else about media sales.

Back in the early 2000’s I had the chance to work for Simmons Media Group out of Salt Lake City. They had just purchased a signal in St. Louis to be a new ESPN station and I was hired to run it. One of the great things that came out of that job was that my boss, Daryl O’Neal, was a big fan of noted radio consultant and Radio Ink sales columnist Dave Gifford. I was fortunate to attend two different training sessions with ‘Giff’ and I can promise you that I learned more in those two sessions than maybe any other time in my life.

Sadly, I read a few weeks ago that Dave Gifford passed away at the age of 90. Gifford had lived in Santa Fe, New Mexico and ran Dave Gifford International and The Graduate School for Sales Management.

So, today’s meeting is simply talking to you about the things I heard from ‘Giff’ twenty years ago that still stick with me today. I actually still have the workbooks we were given at the two sessions and when I was running stations and sales teams, I would often refer to them.

Gifford had a way of making everything sound so simple. “There isn’t a sales problem in the world that can’t be cured by making more presentations. More presentations equal more sales. Period. Ask and I get, don’t and I won’t.”

So simple, right? Sales is a numbers game, we have all heard that before. Gifford was a big believer in tracking everything and if you do that as a salesperson, you can figure out that the more presentations you make, the more sales you will close. Gifford would ask, “Are you in a funk? Do you need a raise? Is your boss getting on you? Just had a big cancellation? Market is down? Corporate flipped the format? Co-workers driving you nuts?” The answer to all of these problems, Gifford would tell you, is to make more sales presentations and the problem will eventually go away or you won’t care about it because you would be counting your money.

“Business goes where it is invited.” This is a ‘Giff’ line I have used all the time because I always thought it had a double meaning to it. First, for advertisers and prospects. If your business is not inviting people to come do business with you, how are you going to grow your business? You can try word of mouth, but we all know while it is the best form of marketing, it is also the slowest. The same thing can be said about starting social media accounts or email marketing. Both are great to do, but you are really just talking to your same customers who have already done business with you or liked your page because they are your friend or relative. But what are you doing to invite NEW business in? Also, I always thought this was a good message for the radio stations themselves. What are we as a station doing to invite people to do business with us? We can’t just preach the message to other businesses and ignore that same advice.

“You are not in the sales business, you are a marketing consultant who sells ideas and solutions.” Another great line from ‘Giff’ that really did a great job of summing up what our job is supposed to be. Too many times, sellers are just waiting for the ‘Package Du Jour’ to send out to a bunch of businesses to tell them why this would be great for them. But that is how someone in sales would do it, not someone who is truly a marketing consultant who sells ideas and solutions. First of all, to offer a solution, you need to know what the problem is, and you can only find that out by asking the right questions. And, in order to be really successful at this job, you need to be creative enough to come up with unique ideas or ways to integrate that business into your station’s programming to make the advertising message stick out.

“What you say, times how many times you say it, is the only thing that works in advertising.” This was Gifford’s message to small and medium sized businesses about advertising. It is what you say, meaning having the right copy, tagline, jingle, etc and then how many times you say it, or the frequency of the message. I would later add “and who you say it to” to this line as I do think it is important for the business to be speaking to the right audience, or else it may not exactly matter what you say no matter how many times you say it. Find your audience and get that perfect message to them over and over so you are who they think of when the time is right.

These are all very simple things, yet they are things a lot of us tend to forget about or forget to remind our sales teams about. This is the ‘blocking and tackling’ of media sales. Make more presentations, because that is what leads to more sales. Are you tracking your number of presentations and the percent of those which you close? People go do business with places that invite them to do so. What a great line to those businesses who are not spending money on advertising. If not advertising, what is the plan to grow? You are not in sales, but rather are a marketing consultant who has a solution for a problem. Find the problem, offer the solution. And then it comes down to the right message and frequency.

This was my experience with Dave Gifford in a nutshell. Simple, yet so smart and so effective.

Many who attended his sessions would tell you that nobody cared about or knew more about media sales and media sales management than Dave Gifford did. And I loved his style of delivery which often came out more like “C’mon people, you know this stuff, now go live it!”

We lost a great sales mind when Dave Gifford passed away, but hopefully those that were trained under his tutelage will keep spreading his teachings and continue to make media salespeople better.

‘Ramblin’ Ray Stevens Relishes Opportunity to Wake Up Chicago on WLS-AM 890

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In a surprise announcement Friday, WLS-AM 890 announced that country radio legend turned talk host “Ramblin” Ray Stevens would be replacing Steve Cochran on the station’s morning drive show.

Cochran’s contract was up, and the Cumulus Media station turned to Stevens, a former fill-in host who has spent the better part of a year hosting middays at sister station KCMO Talk Radio in Kansas City as its next host.

It’s a return home for Stevens, who had hosted the daypart with former WLS host “Big” John Howell after departing US 99.5 in 2016.

Ray Stevens couldn’t be more excited for the opportunity.

“WLS is a conservative radio station, and I’m a conservative guy. They needed somebody that could fill that void because everything else on that radio station lends itself to conservative radio,” Stevens told Barrett News Media. “If you go up to a Coke machine and you press Coke, a Coke better come out. And that’s what we’re gonna give (conservative listeners) in the mornings.

“We’re gonna be fair, We’re gonna talk about everything in the city that needs to be talked about. And we’re going to be involved in charity.”

The charity aspect is one that’s near and dear to Stevens’ heart. His mantra has long been “Doing good in the ‘hood,” helping people all around the Windy City however he can. It was something he missed without a radio job in the city.

“I love to be involved and if you can’t get out there and get your hands dirty and get into the communities, you are never going to be able to make a dent,” he shared. “We got to put ourselves in front of people, we got to work hard and use social media.

For the longest time, I was still doing a lot of charity work in town, but I didn’t have that behemoth of a radio signal to help me get that message out.”

The return to the news/talk outlet is one Ray Stevens is relishing, knowing that he’s better prepared for the opportunity now than he was in 2016.

“To come back and be able to have a little more experience under my belt and top world and to do it in Chicago, my hometown? I never wanted to work in L.A., I would have. I never wanted to work in New York, I would have,” he said with a chuckle. “Chicago, for me, listening to the greats that have sat in this chair … this is something that doesn’t come along very often.

“You have to cherish it. And you got to work hard for it because, at the end of the day, we’re renting this chair. And there’s always going to be the next person on this station. The listeners own this chair and I just want to do a good job for ’em. I want to do things that are relative to them, that matter to them, and not waste their time. Because we simply cannot waste their time with stuff that doesn’t matter.”

The ratings battle in the hotly contested Chicago market will be an uphill climb for WLS-AM 890. In the winter ratings book, the station earned a 0.6 share in morning drive between Cochran’s show and the first hour of The Chris Plante Show in the Persons 35-64 demographic. It jumped slightly to a 0.8 in the Persons 25-54 sector. Comparatively, WGN Radio’s morning offering from Bob Sirott garnered a 2.5 share in the Persons 35-64 demographic, with all-news WBBM scoring a 6.1 share in the same category.

It’s a fight Ray Stevens is ready to embrace.

“On WLS, the morning show is lagging behind the national programming. It’s lagging behind (Dan) Bongino, it lagged behind Chris Plante, and that needs to change,” he said. “Otherwise, why have local programming?”

He added that with a more cohesive view point — strongly slanted toward the conservative side of the political aisle — throughout the day, he believes it will only help the station grow.

“We’ll bring conservative values, if you will, to the morning show. This radio station is known for having conservative hosts that have an opinion. And we’ll bring it to them. Doesn’t mean we can’t be compassionate, doesn’t mean that we don’t care about people, because I think that’s sometimes the rap that you get if you’re a conservative.

“We will still be working in the hardest hit neighborhoods. We’ll still have people from both sides of the aisle on. But some of these politicians don’t deserve a spot on this radio station and I’m not going to give it up,” Stevens continued. “This is beachfront property and if you share our vision, well, then you’re welcome. And if you disagree with us, then call in and tell us but let’s at least have the debate.”

Ray Stevens, who will continue to host middays on KCMO, gave major kudos to the station’s Program Director and morning host — Pete Mundo — for helping prepare for this moment in his talk radio career.

“He’s taught me so much about talk radio here,” said Stevens. “You get out in your career and you think you know everything. I’m so happy that I got the chance to know Pete Mundo … You just gotta have confidence in yourself and work with people that understand you and believe in you. I really found that for the first time in my career with Pete Mundo. This guy gave me the ability to know that I could do this on this level. He gave me all the tools I needed.

“We’re not ever above learning. I think that if more people did that and relied on people that have a vested interest in them and understand that they know what they’re talking about, and that you believe in them, then when you apply what they’ve taught you — we see what’s happened in Kansas City with the ratings and the proof is right there.”

Marc Ryan Has Landed His Dream Job at 97.1 The Ticket

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Marc Ryan was enjoying his time hosting the afternoon show at WYRD in Greenville, South Carolina.  But, for each of the last 14 years of his career, he carried with him a Post-it note as a reminder of where he ultimately wanted to land. 

On that note were three all-sports radio stations that were his dream situations and those were 97.1 The Ticket in Detroit, WFAN in New York and 670 The Score in Chicago. 

“You never think that you’re going to get that call or get that opportunity,” said Ryan.  “But when it came, you wanted to be able to jump at it.”

And jump at it he did recently accepting a full-time position with 97.1 The Ticket in Detroit hosting pre-game, post-game and studio shows for the Lions, Red Wings, Pistons and Tigers while also serving as a fill-in host for the regular shows on the station.

Not only did Ryan pursue the job at The Ticket but he was also in the running for a full-time hosting job at what was then CBS Sports Radio and now Infinity Sports Network where he continues to host a weekend show.

He was happy to be able to take his talents to Motown.

“It’s incredibly exciting,” said Ryan.  “I’ve been married a year and a half, and I asked my wife (Angela) if she would be willing to come with me when we got married if I ever got a job at one of my three dream stations.  This was one of them.”

Ryan arrived at The Ticket on April 1st and he is hopeful his family will join him soon.  Last week, Angela was in town to spend some time in what is somewhat familiar territory for her with family sprinkled throughout Michigan.

Just another reason why The Ticket was on his list of dream jobs.

“Her parents are from Michigan, so she’s got family scattered around the state including some in the Detroit area,” said Ryan.  “It just worked out beautifully to be able to have a dream station in a dream market that I was unfamiliar with but my wife was not.”

To say that life for Ryan is different doing sports radio in Detroit as opposed to South Carolina would be an understatement.  He has learned very quickly that the local pro teams are a religion to the people in town and while he loved his time in Greenville, working in Detroit has been pretty special.

“It’s incredible,” said Ryan who has also made stops at Houston and Atlanta during his career.  “I’ve never experienced anything like this. This is a fan base that their knowledge level would floor you.  It really challenges you as a host to give them a new perspective that they can’t get on their own.  I love that challenge and I relish that challenge.”

Part of that challenge is endearing himself to a new audience and making sure that he is accepted.  It can be difficult for an “outsider” to come to a new market and try and win over the listeners, especially if that host is not from that area.  But throughout his career, Ryan has been able to carve out an adaptability to any market and the ability to host in any market.

Not every market is the same, so Ryan has to figure out what it will take for him to succeed in Detroit.

“I’m in the learning process right now of what works in Detroit and what doesn’t work in Detroit,” said Ryan.  “I’m getting an opportunity to fail because if you don’t fail, as Denzel Washington said, you’re not really trying.”

So, once Ryan arrived in town, he’s been on a crash course to learn as much as he can about the Detroit teams.  Ryan has been doing his homework and spending a lot of time listening to the radio station and watching game.

He misses his family, but he’s making the most out of his alone time.

“If there’s been one positive about not being with your family, it’s that I’ve had nothing to do except learn,” said Ryan.  “I’m here in a quiet place by myself all day long.  What else am I going to do?  The station has become the sound track of my life.  When you make a mistake here, they let you know that you made a mistake.”

Marc Ryan hasn’t made too many mistakes, if any, during his career as he’s been able to carve out a pretty good career so far.  It’s a career that has now reached a new milestone by landing one of his dream jobs at The Ticket.