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NBCUniversal Local Podcast Series ‘My New Favorite Olympian’ Launches This Week

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Ahead of its coverage of the Olympic Games Paris 2024, NBCUniversal has revealed that its Local NBC-owned stations and NBC Sports regional networks will present a new season of the My New Favorite Olympian multiplatform podcast. The show is hosted by 12-time Olympic medalist swimmer Natalie Coughlin and NBC Sports Bay Area reporter, host and analyst Zena Keita, and will profile inspirational athletes on Team USA. The program will include in-depth narratives looking at Olympians who have overcome adversity, broken barriers and committed to helping others within their Olympic or Paralympic pursuits of glory.

The new endeavor marks the fifth season of the franchise that launched in June 2021 and covered the Olympic Games in Tokyo when it was hosted by Olympic fencer Ibtihaj Muhammad. This program made its return ahead of the Olympic Games in Beijing two years ago with Olympic speed skater Apolo Ohno as host. Over the last two seasons, the show has been titled My New Favorite Futbolista and presented international soccer players competing in both the 2022 FIFA Men’s World Cup and 2023 FIFA Women’s World Cup. Over its time on the air, the franchise has garnered several awards and accolades from a variety of organizations.

Coughlin is a three-time Olympian who has won 12 medals throughout her swimming career, placing her in a tie with two other athletes as the most decorated American female Omypian in history. The California native concluded her Olympics career at the London 2012 Games and has won 60 medals in major international competition. Coughlin was inducted into the International Swimming Hall of Fame in 2022, commemorating her legendary professional career.

“Athletes that earn the honor of representing their country in the Olympic Games have impressive talent, but it also takes tremendous dedication, resilience and fortitude for them to achieve their greatest potential and perform at the highest levels,” Coughlin said in a statement. “I feel fortunate to be a part of My New Favorite Olympian and proud to help share the unique personal stories of these inspiring athletes, and highlight the passions that drive them as individuals, competitors, and community members.”

Keita is a host and analyst for NBC Sports Bay Area’s Golden State Warriors postgame show Dubs Talk Live. Additionally, she has also worked as a sideline reporter and analyst for the Santa Cruz Warriors of the NBA G-League on NBC Sports Bay Area, along with hosting other basketball shows on the network. The Paris native is also a host and contributor to The Athletic Women’s Basketball Show within The Athletic Podcast Network and has also co-hosted several episodes of Brother From Another on Peacock.

“The stories of these athletes and how they have achieved so much in their respective sports, overcome so many challenges, while also giving back to impact others is truly remarkable,” Ketia said in a statement. “They embody the spirit of the Olympics and represent Team USA so very well and in so many ways. It’s a true pleasure to highlight these seven remarkable individuals and share the lesser-known details of their lives and backgrounds as they prepare to astonish us at the world stage this summer.”

Consumers can find My New Favorite Olympian on all major podcast platforms and video editions of the show on television, streaming and digital platforms for NBC-owned stations, including 24/7 local news streaming channels. The first episode of the show, which will be released on Wednesday, June 12, includes Olympic swimmer Lydia Jacoby discussing her battle with post-Olympic depression.

The fifth season of the multiplatform podcast includes seven episodes featuring Olympians such as Jordan Chiles, Jennifer Lozano and Nick Mayhugh. New editions of the show will be released on Wednesdays through July 17 ahead of the Olympic Games. The series will return on August 14 as My New Favorite Paralympian for two episodes ahead of the Paralympic Games later in the month.

Buck Sexton: Joe Scarborough Exudes ‘Smug Self-Righteousness’ on MSNBC

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MSNBC host Joe Scarborough is one of the louder voices criticizing not only political conservatives but conservative pundits, too. Buck Sexton is firing back.

On social media, Sexton mentioned he turned on Morning Joe Monday morning and did not like what he saw.

“Occasionally flipping on MSNBC’s Morning Joe is a window into the vapid soul of the coastal, aspirational-elite Democrat. The hosts and guests exude a smug self-righteousness and tireless sanctimony that seems almost impossible,” said Sexton. “How could anyone be so shallow, but think themselves insightful, even profound? It’s like they live in another dimension. Amusing stuff.”

The sentiment shared by Buck Sexton is virtually the exact same argument made by Joe Scarborough toward conservatives. In recent weeks, the MSNBC host has argued that Republicans and conservative media members don’t share the same reality he experiences.

‘They seemed to be in an alternate universe,” Scarborough said of Fox News late last month after former President Donald Trump was convicted of 34 felony counts in New York. “They still are in the echo chamber right now. So, again, it’s their decision. I keep trying to tell them to open up. Don’t be in the plastic bubble. Open up. Go out there. Get information from other sides. Be more competitive. They just can’t.”

Ben Shapiro, Dan Bongino Continue Top 10 Podcast Finishes During May

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Podtrac has released its monthly podcast rankings and there are many familiar faces in the top podcasts by unique monthly audience list, including Ben Shapiro and Dan Bongino.

While the top four podcasts according to Podtrac — The Daily, NPR News Now, Up First, and Dateline NBC — remained unchanged, both Shapiro and Bongino saw rises during the month.

The Ben Shapiro Show moved up one place to the eighth spot on the list. Meanwhile, The Dan Bongino Show also ascended one ranking to finish as the ninth largest podcast by unique monthly audience.

Also advancing one place inside the top 10 was the Fox News Hourly Update. It finished in seventh overall.

Other news/talk podcasts in the top 20 included 20/20 (12th), CNN 5 Things (18th), The Shawn Ryan Show (19th), and Wait Wait… Don’t Tell Me! (20th)

In the Podcast Industry Ranking charts, iHeartMedia owned the top two companies with the largest monthly audiences and most streams and downloads, as iHeart Audience Network and iHeartPodcasts finished first and second.

Additionally, NPR (6th), The New York Times (7th), DailyWire+ (9th), and Fox Audio Network (10th) finished in the top 10.

Audacy Podcasts, WNBA Announce Second Season of ‘Queens of the Court’ Podcast

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Audacy Podcasts, in partnership with the WNBA, has announced that the Queens of the Court podcast will be returning for its second season. The program is co-hosted by three-time WNBA most valuable player and four-time league champion Sheryl Swoopes and women’s sports journalist Jordan Ligons Robinson. New episodes of the show are available across a variety of platforms and released weekly on Tuesdays through the Audacy app and everywhere podcasts are available. Swoopes and Robinson discuss key storylines within the WNBA with accompanying insider access, delving into news and pertinent topics both on and off the court.

The podcast also implements in-depth interviews with notable luminaries around the league, granting listeners additional, esoteric perspectives on topics. Guests on the show include WNBPA president Nneka Ogwumike, ESPN basketball analyst Monica McNutt and Connecticut Sun all-star forward Alyssa Thomas. Audacy’s 2400Sports podcast studio partnered with the WNBA last April to launch the podcast. The 2400Sports and Cadence13 podcast studios have since merged to form the Audacy Podcasts conglomerate, which preceded the creation of the Audacy Sports division last April.

“The WNBA is pleased to collaborate with Audacy for a second consecutive season of ‘Queens of the Court,’” Colie Edison, WNBA chief growth officer, said in a statement. “This is yet another sign of the growing interest around the W, and our fans are deeply engaged with Jordan and Sheryl and their hot takes on all things WNBA. This podcast supports our strategic efforts to expand the coverage and conversation around the league.”

Audacy was named the No. 1 sports podcast network by Triton this past February, possessing 600 titles in its portfolio. The company notes that it has three times more sports podcasts than any competitor and is also the industry’s largest provider of sports content. Additionally, the WNBA has attained viewership records throughout the early stages of the 2024 season across several networks.

“With excitement around the WNBA at an all-time high, we’re thrilled to continue partnering with Sheryl, Jordan, and the league to bring fans their engaging and informative weekly look at women’s basketball,” Leah Reis-Dennis, vice president, podcast content strategy and business development at Audacy Podcasts, said in a statement. “‘Queens of the Court’ is a dynamic part of our thriving Audacy Sports portfolio.”

ESPN Averages 2 Million Viewers for Women’s College World Series Finals

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The Oklahoma Sooners made history last week, becoming the first NCAA softball team to win four straight national titles. They did so with 8-3 and 8-4 wins in the two games. The title is the eighth national championship for head coach Patty Gasso. It was also the most-watched NCAA Women’s College World Series finals on record with an average of 2 million viewers on ESPN.

The 2 million figure is up 24% over last year and was up 34% among the female demographic. Game 2 itself averaged 2.2 million viewers and peaked at 2.5 million.

The previous high was in 2015 when Florida took down Michigan two games to one.

On the streaming side, the two games played in this series were the second and third most-viewed softball games ever on ESPN+.

Viewership for college softball has been on the rise. Most notably, in 2022, the women’s finals topped the men’s College World Series with 1.6 million viewers tuning in.

Tucker Carlson Announces Nationwide Tour of Live Shows

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Tucker Carlson has announced a series of live shows as part of a nationwide tour later this fall.

Tucker Carlson Live will feature a series of live programs where the former cable news host will be joined by a rotating group of fellow conservative commentators in the run-up to the 2024 presidential election.

“One thing we know for certain is the United States is going to be one intense place this fall moving into this presidential election. So we thought what better time to hit the road and see the country and we’re going to this fall,” said Carlson.

“We are pleased, in fact thrilled, to announce Tucker Carlson Live which is what it sounds like a nationwide tour has every show be joined by a friend a special guest. We’re gonna be live onstage responding to everything that is happening in real time. It’s gonna be fun as hell.”

Tour dates include:

  • Wednesday, September 4th: Phoenix (with Russell Brand)
  • Thursday, September 5th: Anaheim (with Vivek Ramaswamy)
  • Friday, September 6th: Colorado Springs (with Tulsi Gabbard)
  • Wednesday, September 11th: Tulsa (with Dan Bongino)
  • Thursday, September 12th: Kansas City (with Megyn Kelly)
  • Friday, September 13th: Witchita (with Charlie Kirk)
  • Monday, September 16th: Milwaukee (with Alex Jones)
  • Wednesday, September 18th: Fort Bend, TX (special guest TBA)
  • Friday, September 27th: Sunrise, FL (special guest TBA)
  • Saturday, September 28th: Jacksonville (with Donald Trump Jr.)

Tickets will be made available to Tucker Carlson Network members as part of a presale event before going on sale to the general public.

Barrett Media Hires Ron Harrell, Robby Bridges, and Kevin Robinson as Music Radio Columnists

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Barrett Media’s brand expansion takes place on Monday July 15th. I announced forthcoming changes were on the way on this website on May 6th. What I left out is that July 15th happens to be the first day of the Republican National Convention, and the beginning of the all-star break in Major League Baseball, with the annual Home Run Derby taking place that evening.

Sports and news media readers will continue receiving the same, stellar coverage we’ve always provided. However, there will be a number of changes on 7/15. We will have a new logo, new website design, new newsletters, and a new URL (BarrettMedia.com).

But that’s not all.

Music radio will become a key part of our daily coverage, along with podcasting and tech news. As I said last month, there are thousands of music stations across this country, and not enough outlets covering them. We can’t solve the problem by ourselves but I’m hoping we can help brands, programmers, executives, talent, sales professionals, and others increase attention on the great work they’re doing.

Other improvements are being made too. We are adding a Voices section to help folks showcase their work. We’re also adding another item as part of our membership service that folks will be excited to have access to. We’ll share those details closer to the launch.

To serve music radio professionals properly, I knew we needed folks who love to write, are passionate about the business, and have different experiences. Our first three columnists reflect that, and I’m thrilled to have them joining our team. It’s my pleasure to welcome Ron Harrell, Kevin Robinson, and Robby Bridges as Barrett Media’s first three Music Radio columnists. Many in the industry know all three of these men, but in case you don’t, here are a few details.

Ron Harrell has held leadership roles for Chancellor Media, ABC Radio, CBS Radio, Hubbard Broadcasting, WAY Media, and Hope Media Group. Warm 106.9 in Seattle, WayFM in Nashville, KLUV, KVIL, and KJKK in Dallas, WDVD and WDRQ in Detroit, and Mix 100, Kool 105, and Jammin’ 92.5 in Denver are all brands that Ron has managed. We met last year at the 2023 BNM Summit and have stayed in touch since. Ron currently works as a contemporary consultant specializing in radio, streaming, and podcast optimization. He resides in Nashville.

Kevin Robinson and I have known each other dating back to 2009 when we both worked for Bonneville St. Louis. He’s an accomplished programmer and talent coach with four decades of experience. His career includes stops in Chicago, Phoenix, Buffalo, St. Louis, Louisville, and Lansing. CBS Radio/Infinity Broadcasting, Bonneville International, Hubbard Radio, and Salem Media Group are among his former employers. Kevin is now the Executive Director for WYRZ in Indiana. He also runs Robinson Media in partnership with the Audience Development Group.

Robby Bridges is the third columnist joining our team. He serves as VP/Programming for 107.1 The Boss and 99.7 WBHX in northern New Jersey. Additionally, he co-hosts the morning show on 107.1 The Boss alongside his wife Rochelle Gagnon. Robby’s career extends over three decades, and includes stops in Boston, Philadelphia, New York City, Detroit, Providence, New Bedford, MA and Bridgeport and New London, CT. Companies he’s worked for include Press Communications, Cumulus Media, Audacy, Townsquare Media, Scott Shannon’s “True Oldies Channel”, and more.

I plan to make a few more hires. Among them will be an editor/writer, features reporter, and one or two more columnists. I’m specifically looking for folks who love to write, are creative and passionate, and possess music radio relationships. If that’s you or sounds like someone you know, please send a resume and writing sample by email to JBarrett@sportsradiopd.com.

My goal is to elevate the music radio industry just as we’ve done for sports and news media folks. Creating content on artists and labels may happen down the road, but our immediate focus is to highlight broadcasters, brands, programmers, promotions, digital, sales, etc.. I want to hit the ground running on day one, but I also know that it takes time and adjustments to make a brand strong. I’m confident that as the days, weeks and months pass, readers will see our content and coverage continue to improve. Having Ron, Kevin, and Robby on board is awesome, and I’m looking forward to featuring them, and adding others soon to help us grow.

We have 42 days to go until we launch the new site. Groups interested in reaching industry decision makers and professionals through our website, newsletters, conferences, and social media platforms can reach Stephanie Eads by email at Stephanie@BarrettMedia.com. If advertising isn’t a fit, sharing our content or job postings on social media or writing a guest column goes a long way. We value and appreciate your support, and look forward to sharing another update with you before the end of the month.

Thumbs Up:

Damon Amendolara & Damon Bruce: The two talented hosts created a full-day event for A’s fans in Oakland. It started with a live show on YouTube, which included notable guests and a live audience. They then gathered with fans for a pre-game tailgate before invading The Coliseum waving ‘SELL” flags to draw attention to the franchise’s disastrous ownership group. They then capped it off with post-game fun at Ricky’s, a popular spot among Bay Area sports Oakland fans. Just a cool, original creation from two guys who agree that the A’s belong in Oakland, and their owner is responsible for destroying a once proud franchise.

Boomer & Gio: Great shows have an uncanny ability to take small moments and turn them into content gold. That’s what makes Gregg and Boomer so good. They did just that last week when a woman named Joan called into their show. The call and follow ups from Gregg and Boomer were entertaining, producer Al Dukes interjected at the perfect times, and what started as a bizarre phone call, became funny, interesting, and a great piece of digital content. Nice job by all involved. The next time I need my appliances repaired, I know who I’m calling.

ESPN/ABC NHL: Great production always brings a smile to my face. The open for Game 1 of the Stanley Cup Final was outstanding. Great storytelling, voiceover, and the perfect use of clips in the right places to build up the drama. When big games happen, ESPN’s production team is always on point. Take a second to watch this if you haven’t already seen it.

Thumbs Down:

US Women’s Olympic Basketball Committee: I’m not a WNBA fan but recognize how much Caitlin Clark has done for the league in a short period of time. Her play has been fantastic, and the attention she’s generated for the game has created excitement beyond anything the league has ever experienced. To not put Clark on the Olympic team, when her skill warrants it, and the attention she generates elevates the sport, is one of the dumbest business decisions I’ve seen. NBC executives, which have billions invested in the Olympics, must be furious.

Whether you like Clark or not, she is injecting life into the league unlike anyone else before. This is not a Lin-sanity moment. This is a Michael Jordan, LeBron James, Mike Tyson, Rhonda Rousey-UFC, Tiger Woods experience. It’s been shocking to see many in the WNBA discrediting and rejecting her rather than embracing her. The league appears content with operating in the land of obscurity instead of on big stages under brighter lights. If the goal is to win the gold, and get people to watch, then this decision makes zero sense. The Olympic team will likely win. Whether large audiences care enough to watch is the bigger question.

YES Network: If you wanted to watch Friday night’s Yankees-Dodgers game in New York, you had two options. You could pay $9.99 per month for Apple or $24.99 per month for YES. The Yankees TV network also lets you sign up for the year for $239.99. The Apple subscription doesn’t give you a ton of Yankees access, but the cost is manageable. Meanwhile, YES charges more per month than Netflix, Hulu, Amazon, ESPN Plus, and Peacock, and is only $110 less annually than NFL Sunday Ticket on YouTube. Baseball needs all the help it can get attracting fans to its product. Price gouging them isn’t going to improve the situation.

Eavesdropping: K&C Masterpiece, 105.3 The Fan

Dallas has had a lot to be excited about when it comes to its sports teams recently. Both the Mavericks and the Stars played in their conference championship series and the Mavericks season is still going on as they advanced to the NBA Finals. Game 1 did not go as planned as the Boston Celtics got out to a big lead and ended up with a 107-89 victory. With all of the celebrating and positive talk on the Dallas sports radio airwaves over the last month or so, I wanted to see how the city would handle the blowout loss and so I tuned in and eavesdropped in on K&C Masterpiece on 105.3 The Fan in Dallas.

The show is hosted by Kevin Hageland, Cory Mageors and former Major League pitcher Mike Bacsik along with producer Reginald Adetula. On this particular show, Bacsik had to duck out a little early to get ready for his other duties as an analyst for the Texas Rangers television broadcasts on Bally Sports Southwest. Bacsik played for the Rangers as well as the Indians, Mets and Washington Nationals. He is perhaps best known as the pitcher who surrendered Barry Bonds’ record breaking 756th home run.

I’ve never been a big fan of four hour shows as I think it asks hosts to keep their energy level up for a little too long. This show, however, flew by and none of the talent seemed to ever lose any of the energy they started out the show with.

Obviously, the Mavericks-Celtics game was going to dominate the discussion on this day and the show came out of the box firing. Strong opinions came out from everyone on the show about what they had seen but also, and most importantly to Mavericks fans, how the team could bounce back or if they even thought they could bounce back at all.

I knew this would be a show I could get into when Mageors gave this description about his feelings on the game. “My overaction to this is you know how when you played NBA Jam where a guy would get on fire, and you would literally see the fire on the ball…that’s what it felt like,” he said “It felt like [Boston was] on NBA Jam and all of them were on fire, and [the Mavericks] were just that team that couldn’t figure out how to beat them. We were the computer last night.”

They all agreed the Mavericks had their work cut out for them but continuously pointed out things that would give fans hope about the rest of the series and the obvious point that it was one game and should the Mavericks be able to come back in Game 2, they would’ve accomplished what they wanted, which was to at least win one of the first two games in Boston.

“This is the toughest opponent, by far and probably the most complete team…they have faced so far,” Hageland pointed out while also noting the Mavericks 1-6 record in Game 1’s under Jason Kidd.

Mageors added he believed a reason the team could feel optimistic was, “That wasn’t my best team, they can only get better because they were miserably bad.”

Bacsik is not one to hold back and while he can go long, he backs up a lot of what he says with good facts and statistics. No matter what he is saying, you can tell he is just a passionate Dallas sports fan. He can both give his perspective having been a professional athlete and talk like a fan who just wants the local teams to do well.

Bacsik added some humor as well with a story about jumping in his pool at halftime of the game to get his mind off what he had just seen. He said he then got on his Peloton and all of a sudden, the Mavericks made a little run, so like any good fan, he thought he needed to stay on the Peloton to keep the rally going. Unfortunately for the Mavericks, the comeback was short lived.

In addition to the Mavericks talk, the show had ‘Friday Shoutouts’ going on where listeners and those watching on YouTube or Twitch could send in messages for the hosts to read on the air. There were a lot of birthday wishes, wishes to wives who were about to give birth, someone who had quit smoking and there was even one from someone who said it was their 44th birthday and four years ago they had considered suicide, but ended up with the best four years of their life. Hageland did a good job of mixing in the shoutouts with the rest of the discussion.

Sometimes it is difficult to work in regular segments on days like this where you could really make a case for talking about nothing but the NBA Finals. For the most part, the show handled it well, although there were a few times, such as a sponsored baseball segment that turned into a lot of talk about baseball cards, where a listener tuning in might not have gotten what they wanted on this particular day if that was all they heard.

Getting back to the Mavericks-Celtics talk, the show brought on Mike Procopio, the former Director of Player Development for the Mavericks and later had former Maverick Sam Perkins on. Both guests were really good and added solid opinions about the series. Perkins was on mainly to promote a signing he was doing the next day, but he was great talking about the current Mavericks and also the 1988 team that took the Lakers to 7 games in the Western Conference Finals. I did not have ‘Detlef Schrempf injury discussion’ on my bingo card for that day, but I love sports nostalgia and really liked Perkins talking about playing Len Bias and explaining how good of a player he was, even going as far as saying he was more athletically gifted than Michael Jordan.

The guys on K&C Masterpiece are super comfortable together and you can tell they’ve worked together for a long time. The three hosts have been together since Bacsik joined in February 2020, with Hageland and Mageors being together as a duo for much longer. With four voices, you’d expect there to be more talking over one another, but even when they’re all trying to jump in, they do a really good job of waiting until the other person finishes their point. Adetula seems to know just when to crack open his mic from the other side of the glass, either to add an opinion, drop a fact or give a correction when needed.

They aren’t afraid to wander off-topic for a bit, but never seemed to do it too long. On this episode you had times where conversation would drift off about Mageors struggles with the in-studio television which he couldn’t get to change from the 1984 Super Bowl to the College World Series and there was time spent trying to figure out if Boston Market restaurants still existed in the Dallas area. All of it was done in a way that was entertaining, you felt like you were, literally, eavesdropping in on friends having a conversation. They mentioned their wives and kids and you even learned that Bacsik didn’t know until this very day that doughnut holes are not actually taken from the middle of a doughnut.

I always appreciate when a show is doing a lot of sponsor reads and the sales team at 105.3 The Fan should be commended as there were several sponsored elements to the show, including a read done prior to each segment. The hosts also did a good job with their live endorsement reads.

The show didn’t take any phone calls but read several text messages and social posts throughout to get the take of the fans. They even had a clever ‘Combo Platter’ segment where listeners had to give a Mavericks opinion but also name either their favorite doughnut or doughnut shop for National Doughnut Day.

In the last hour, Mageors did a ‘C-Block’ segment where he talked about his daughter’s meal requests for her birthday weekend and he also talked about the United States upsetting Pakistan in cricket. It was a fun segment and later they did a ‘Masterpiece of the Week’ bit where they played clips of things they had said earlier that week, generally leading to someone on the show getting laughed at. This edition of the segment even included a much-appreciated BSM Top 20 mention.

The best thing you can say about a show is that you left it wanting more. In this case, K&C Masterpiece delivered. It was easy to see why the show does consistently well in the ratings and was the top midday sports show in the demo in BSM’s most recent ratings report.

The opinions were strong, the analysis was smart, and the group was entertaining. There was a clear direction for each segment and most of the teases were a good pitch to keep listening further.

I did wish the old-fashioned sour cream doughnut, the clear champion of all doughnuts, got a little more love, but it’s hard for a show to get everything right.

Michele Tafoya is Putting Aside the Noise and Focusing On What Matters to Her

From physical sports to the sport of the mind, Michele Tafoya has taken her reporting integrity to higher levels since leaving Sunday Night Football.

“[Politics] it’s a blood sport. It’s a tougher sport. It’s a more vicious sport than anything I’ve ever seen,” the Veteran Journalist told Barrett News Media over a Zoom call.

Growing up in Southern California, Tafoya’s whole family was into sports. “We all played. I didn’t play very well. I was better talking about it than I was actually doing it, but we were just addicts.” Naturally, she went for it. “I got my master’s in business first because I wanted a fallback plan. I wanted a safety net. Then I left Southern California and went all the way to Charlotte, North Carolina to take my first job in radio and just immersed myself and worked relentlessly.”

30 years and a few stations later, she left the number one television show to give her take on contentious issues. “I agreed [at the time] I’m not going to speak out on these issues that might draw negative attention to the show. I agreed to that until I couldn’t do it anymore. It just was too tough to keep it all bottled up and not be able to act in a way that I felt. Even if I don’t make a difference, I need to try and that’s why I left.”

The first stop for Michele Tafoya was Fox News where she spoke out against Critical Race Theory being taught in K through 12 schools.

“I was lambasted. I was called awful names. People called me racist. They said, ‘You just made your entire living off the backs of African-American athletes.’ And I’m thinking, well, first of all, no, I didn’t. They all make way more money than I ever made. And by the way, I made my living off my own back. I did the work. I covered them.”

Even more frustrating for Tafoya was, “People making that jump. Just because I don’t like dividing people into oppressed versus oppressor classes, that somehow made me racist, that’s been the one thing that’s really bothered me.”

The former sideline reporter believes this train of thought needs to be benched. “I happen to think quite the opposite. That when you divide people by color, or you divide them and slice them and dice them into these identity groups and pit them against one another, that is the most divisive thing we can be doing in this country.” She later added, “I really yearn for a time where we can get back to just less name-calling and more coming together on behalf of something that’s bigger than all of us.”

Since 2022, The Michele Tafoya Podcast has offered a sense of sanity in today’s unprecedented and unpredictable news cycle. “I can speak about it on a podcast or on national television, but I can also try to help — behind the scenes — get people elected who I think are sane, common sense people who want to see the country go in a similar direction that I do.”

Today, some have labeled Tafoya as an activist, but this is not how she sees her new role. “I feel like someone who’s trying to do the right thing.”

While she is doing the right thing, Michele Tafoya believes there are many journalists (and politicians) who aren’t. “There’s a lot of lying in politics and there’s a lot of lying in journalism. I took my job very, very seriously, making sure that I quoted people accurately, making sure that I sourced my reports, making sure that I was very clear, and that I protected my sources. So when I see journalists not doing that or making themselves the story rather than [actually covering] the story. I’m not comfortable with that.”

For Tafoya, her ideal news needs to be objective.

“Facts matter. And yes, you can, if you’re going to have a guest on to inform you about those facts, you should have two points of view, not just one guest. And I realize that this is hard to do all the time.”

She pointed to Hunter Biden’s laptop, which is now being used as evidence against the first son in court, as a major example of outlets simply not doing their jobs.“There’s a viral video out there right now. Of all of these talking heads on television telling you it’s Russian disinformation, and there should be accountability for that.”

Viral videos like this are part of why Tafoya believes social media is an “overall benefit” for news. “You have citizen journalists now because they have phones. But I think social media, net-net, there is a positive to it. You can spread messages. You can galvanize people. But I do think there are certainly negative sides.”

Internet trolls, keyboard warriors, or just outright haters are the downside to it all.

“I’ve experienced it. Where people write really vicious things about me, and I will find a way to confront them directly, whether on the phone, believe it or not, or in person sometimes and boy does the story change. So I think that is the downside of all this is people feel safe behind their devices and safe enough to say really damaging things about people. And if we really knew each other, you wouldn’t be doing that.”

Tafoya however, doesn’t pay them any mind. “It’s not what they say. It’s how you react to what they say. And I know myself well enough to know exactly who I am. So I did this little trick. I decided unless I knew who the person was — who was calling me names — I decided, ‘You know what? That’s probably some sort of Russian bot account on Twitter. I’m just going to laugh. Delete. Swipe away.’”

What’s most important, Michele Tafoya believes, is knowing who you are. “It’s a confidence in that and it’s knowing that it’s really how you react that is going to define your character. So I’ve just decided to be in control of that. That’s in my mind, and that’s what I have control over. I don’t have control over all those people writing and saying the things they’re going to write and say. That’s their issue.”

For those who have a thick skin, who love being accurate in the pursuit of truth, and want to follow in Tafoya’s footsteps her advice is simple. “If you want [to be in journalism] because you love it, then work your tail off. Don’t make it about you. Be really easy and good to work with. Be a professional. Don’t model yourself after anyone. Don’t say I want to be the next whomever. Say that you want to be the first you and say that in a way with humility.”

Are Pro and College Sports About to Reach Their Financial Peak?

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Let me veer off my usual area of research topics this week and write about sports. Like many readers, especially Barrett Sports Media subscribers, I spend a reasonable amount of time watching live sports or used to. What I’d like to know is whether I’m the only one becoming more and more disillusioned and trying to find better ways to spend my time?

The trigger for this rant was the report that Bally Sports (the bankrupt Diamond Sports Group network name) will now be FanDuel Sports. We’ve gone from watching a local team on an RSN somehow tied to a casino group to one tied to sports betting. 

For those of us who have no interest in losing money while watching live sports (remember: the house always wins!), the volume of betting information is a major negative. I watched game six of the Dallas/Edmonton NHL Western Conference final last week. It was a great game with Edmonton winning 2-1 while being outshot 35-10. And Connor McDavid’s power-play goal in the first period was a thing of pure beauty and one of the reasons that I love hockey. 

But did we really need updated odds each period that Kenny Albert had to dutifully point out to the viewing audience? And let’s not consider the number of sports betting ads during the game.

College sports has essentially become another pro league, although you could argue that major college athletics, mostly football and men’s basketball, has been that way for years. Now, we have the “portal” and NIL. Michigan State, the school where I earned two of my degrees, recently and proudly announced a couple of NIL hires. While the previous “amateur” system may have been less than ideal (student-athletes couldn’t even be offered “pocket money” for expenses), watching million-dollar-a-year college football or basketball players takes something away from enjoying the game. And do you believe that Michigan State can keep up with the likes of Michigan, Ohio State, and a good chunk of the expanded SEC? Let’s go to the portal!

With respect to professional sports, COVID taught us a few things. Did you know that only 40% of baseball’s revenue comes from ticket sales? I’ve been convinced that the NFL could operate with no fans in the stands and still be profitable thanks to television rights and other revenues. 2020 proved that assumption to be essentially correct.

The money has accelerated beyond any semblance of sanity. My thinking works like an essay question you may have encountered in a high school history class that started out “Compare and contrast…”. In this case, every time I read about “corporate greed” and CEOs making $10 or $20 million a year, I compare it with pro athletes making well above that amount (we’ll dismiss Elon Musk’s proposed $56 billion pay package at Tesla as an outlier for the purposes of this discussion). 

As an example, it’s easy to argue that Dave Calhoun has done a poor job as CEO of Boeing (by the way, he was the CEO of Nielsen when it bought Arbitron) and that his pay package of over $30 million this year is far more than deserved. But he’ll make less than a decent number of quarterbacks, a few wide receivers, any number of pitchers, numerous NBA players, and some European soccer stars. Some of them will probably perform as poorly as Calhoun has at Boeing, but at least, the Boeing job is an everyday gig.

The Wall Street Journal published an article last week playing off the reports that the NBA will be receiving $76 billion from their video partners starting in 2025. The result will likely be the first $100 million per year contract for an athlete. The WSJ is betting on Luka Doncic although I probably should have used a word other than “betting”. Can you place a bet on that with DraftKings?

Even though most of the team and league revenue is coming from sources other than tickets, ticket pricing is becoming a bigger deterrent to attendance. True, MLB attendance is running ahead of all-time records, the NHL and NBA are doing fine (and the NHL will probably improve again next year with the move of the Coyotes to Salt Lake City) and the NFL doesn’t really care. 

But when I look at ticket prices for teams near me, specifically the Titans and Predators, the prices are beyond what I feel is worthwhile. Can I afford it? Yes. Do I want to? Not necessarily.

Are we hitting “peak sports” in terms of money? Is there a “canary in the coal mine” with the cancellation of Jennifer Lopez’ concert tour likely due to less than stellar ticket sales? If you want to read a great sports business article, last Friday’s Financial Times ran an in-depth look at John Henry and Fenway Sports, which owns the Red Sox, Penguins, and the Liverpool Premier League team and is getting involved with the PGA. As an aside, the article mentions that taking a family of four to Fenway Park now costs around $400.

I have one ticket package and it’s with the Bowling Green Hot Rods, our local “High A” minor league team affiliated with Tampa Bay. The Hot Rods let me exchange tickets as often as I want and threw in a suite for my renewal for this season. It’s a fun team to watch and while they aren’t MLB caliber, the team plays hard and wants to win as much as any other level of play. 

The downtown Bowling Green ballpark is nice, the concessions are almost reasonable (because it’s Kentucky, the club level has more bourbon options than you’ll find at most major league parks!), and parking in the garage next door to the stadium is free, unlike some MLB stadiums where parking can exceed the ticket price if you plan to sit in the bleachers.

By the time you read this, the Stanley Cup Finals will have started and I’ll be watching, despite that it’s ESPN’s turn (please coax Doc Emrick out of retirement, bring back Gary Thorne, or at least use one of the other play-by-play guys like Bob Wischusen or John Forslund…Sean McDonough is a pro’s pro, but he never sounds like he’s excited to be at a hockey game). But I can promise you that I’ll spend less time with college and NFL football next season.

One of my MSU friends proposed going to a game next season. My response was that visiting Michigan to see friends was fine, but there’s no interest in going to a game. I used to watch a reasonable amount of college basketball but missed the entire tournament this year. 

Is this a real trend or just an old guy doing a “get off my lawn” spiel? What do you think?

Let’s meet again next week.