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Will Radio Be the Next Video Star?

Peter Thiele
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Will Radio Be the Next Video Star?

Radio needs new stars. We need innovative personalities that have vision. Are you that person? I hope that it is you! I cheer for new success. I love people who are trying new things.  Because of TikTok, Instagram, and YouTube, there are content creators building huge audiences. Does this translate to radio?

The skill of being a star online rarely has the legs to build a local or national radio audience.  Here is why: A cool YouTube channel is frequently built on clickbait. You may notice a large channel on YouTube has a hook to get you to click. While these are skills that we all can learn from, there is an aspect to radio that demands authenticity. Radio listeners crave that from their favorite personalities. 

The big YouTube channel may have several million subscribers and videos get huge views.  Here is my thinking on this: Social Media dominance is a study in micro audience development. Here is an example…  Joey runs a channel called King of DIY. Joey talks about tropical fish. How many people have subscribed to Joey? Over 1.6 million worldwide. Social Media dominance is not a reason to put Joey on your station.

Joey has mastered how to get huge views on a subject that does not have a mass interest.  Would you put Joey on your station? He has a huge following. If you are passing on him, you are making the right call. The skills and the mandates for a radio station’s success and a YouTube star’s importance are completely different proficiencies.

If you are not familiar with MrBeast, you should be.  This guy has over 225 million followers.  This guy does stunts. He helps rescue dogs. His videos are well-produced.  He has branched into selling snack foods and fast food.

Now, would I want to give this guy a show? He would probably help you pump up your online presence and would create a short bump to your ratings. This guy has mastered building cool experiences for people to watch on demand. 

These content creators are not used to a hard timeline to do a daily radio show. It is a grind. I have done that daily show and we all probably reach moments of creative deserts. 

When Howard Stern moved to Sirius, the idea was to develop the next show. You couldn’t replicate Howard. One of the guys they hired was David Lee Roth. I have a good friend who was close to that situation. In the limited amount of time that Roth’s show was on the air, he redecorated the studio three times. My friend on the inside said that Dave was good at being Dave, but show prep was the real problem. I think most successful social media personalities would have the same issues. I think that most of these influencers wait to be inspired. While every radio host wishes to be inspired, you can’t wait on it. You must do a radio show.

Radio is not on demand. We are in the now. I am not saying that listeners are not enjoying a segment on your station’s website from a previous day. I just think that probably the best way to get attention is to understand what animates online interest. It is different from what grabs people’s attention while listening to your show. These are separate skill sets. What creates interest online is separate from what works for radio. 

Now, if you have a terrific segment or bit, it will translate well into online experiences. Online video also demands strong production values. I often see radio station videos online with minimal production values. This is very problematic. People want eye candy. They want to see professionalism. Radio personalities are used to the audio content aspect only. We often sit in dark studios. We have papers spread out all over the studio. Radio people are totally focused on the show. When video is demanded, we don’t always do the best job. 

So, let’s talk about show business. The video should be produced like an actual TV show. The lighting should be good, and the visuals should be strong. So, be dressed for video. Combing your hair is a strong idea as well. Look into the camera. Smile. Facial expressions are strong. 

Don’t do what Don Imus did.  Imus’ radio show was simulcasted on TV for years.  There was little going on. With millions of websites to view and videos to watch, you need to provide your audience with something to see. The online audience expects visuals with the content. Now, how do you create unique online content? I like the term organic. Perhaps there is a theme on your show that you can’t expand upon due to time constraints. You can build an online presence on this content. 

Uploading content consistently at a predictable time. This works like a benchmark on radio. If your station is doing traffic and weather together every 10 minutes, you better hit it on time.  It is an expected service that drives tune-ins. You can also promote it on your show. Get our new video on this subject today at 10. The content is up to you. 

Perhaps, you can do an interview series with people in your community. These interviews may not necessarily work for your radio show but could really play well for an online audience.  There are a lot of opportunities to expand your brand. You have ideas and finding your online mojo may take some time. Don’t be scared to try something different. 

I would study these large channels and see what you can do to replicate their success. If you can find that secret sauce that gives your show a chance to build an online audience that will highly complement your radio brand. People love sharing videos. You can use this as an opportunity to promote your show without just doing a video commercial. Unique content that compliments your show is key. 

Dinesh D’Souza Confirms New Agreement with Salem Media During Radio Interview with Jeff Katz

BNM Staff
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Dinesh D’Souza Confirms New Agreement with Salem Media During Radio Interview with Jeff Katz

Author, filmmaker, and podcaster Dinesh D’Souza appeared on Jeff Katz‘s radio program on WRVA to discuss a variety of news issues. The areas explored included the recent resignation of Claudine Gay at Harvard, the RNC’s future, and a few media related issues.

During the discussion, Katz shared how much he enjoys D’Souza’s podcast and the topics he chooses. It led to the Salem Media host offering up a bit of unexpected news.

“I’m very excited about it, and have done three years of it. Just recently I inked a new two-year contract to keep the podcast going with Salem,” said D’Souza. “I modified the format a little bit. I was doing it almost in a little more of a TV type of format. I’m now doing it in more of a podcasting sort of way.”

D’Souza shared details of a few new episodes he’s creating for Salem, mentioning the show’s availability on both audio and video platforms. That was followed by Katz expressing his appreciation for the podcast’s willingness to create content that isn’t available elsewhere. D’Souza then explained why it’s important to shine a light on lesser known stories.

“We’re in a very low grade, intellectual moment in our society right now,” D’Souza added. “Even our political discussions have degraded. When you think back decades ago, even back to the Reagan era, quality of discussion on political topics is just not what it used to be.”

The abruptness of social media, and changes in media, culture and classroom discussions was also examined. Using the old CNN show ‘Crossfire’ as an example, D’Souza believes quality debate shows with differing viewpoints rarely exist on television today.

“You had two quite, engaging, intelligent people. They weren’t exactly philosophers or even intellectuals, but they were well informed public figures,” D’Souza explained. “They would go at it on the issue of the day. You got a chance, whatever your politics, to get a feeling for what these arguments sound like. There’s just nothing like that now. A CNN panel today has eight guys who all echo each other. You start to wonder what exactly am I watching except some type of propaganda channel that will not even bring up certain arguments that run against the preferred narrative.”

Claire B. Lang Out After 22 Years at SiriusXM NASCAR Radio

BSM Staff
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Claire B. Lang Out After 22 Years at SiriusXM NASCAR Radio

Claire B. Lang announced today on X she will no longer be with SiriusXM NASCAR Radio after 22 years on the job.

In her post, she states “I wanted to thank SiriusXM for an incredible 22 years – starting with just two of us on the NASCAR channel (the program director and myself) from day one.”

She would later go on to say she will always be a believer in the channel and will support them “through changes in direction for the channel and in SiriusXM had them utilize my air time and position for other programming.”

Lang, who has been referred to as the “First Lady” of NASCAR Radio, had been the host of the show ‘Dialed In’ as well as a reporter.

Mark Simone: ‘Totally Deceptive’ for Media To Tie Donald Trump to Jeffrey Epstein

BNM Staff
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Mark Simone: ‘Totally Deceptive’ for Media To Tie Donald Trump to Jeffrey Epstein

Many members of both sides of the political aisle are patiently awaiting the release of documents about who frequently visited the island of Jeffrey Epstein, the New York financier who was charged with running an underage sex ring before allegedly dying by suicide in a New York jail. 710 WOR host Mark Simone is waiting to get his hands on the listings but believes there’s been a miscalculation in the coverage leading up to its release.

During The Mark Simone Show Tuesday, the New York-based host argued that the media has acted inappropriately in attempting to tie former President Trump to the disgraced New York socialite.

“It’s totally deceptive. Whenever they’re going to do this story ‘Two Presidents, Clinton and Trump! Epstein, Clinton and Trump, Clinton and Trump.’ They make it look like it’s the same story. It’s not. It’s two totally different stories. Before anybody knew about Epstein in the early 90s, mid 90s, Trump was friendly with him because he was a member of Mar a Lago. Trump was friendly. And once in the late 90s, Trump got wind of what Epstein was all about. Threw him out of the club, and warned everybody, including me, to stay the hell away from him. And that was the end of it, in the 90s.

“Bill Clinton became friends with Epstein and stuck with him to the very end in the 2000s the 2010s. Bill Clinton and Donald Trump, two totally different Epstein stories, but the media will make it sound like it was the same thing.”

After originally being planned to be released this week, a court order has delayed the release of more than 150 names being filed in a civil case from being released until at least Monday, January 22nd.

95.7 The Game Extends Lead in San Francisco Fall Ratings Book

BSM Staff
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San Francisco witnessed a tight ratings battle over the summer between its two leading sports radio brands, and the close competition has extended into the fall. Although lineup changes at KNBR are not yet known the station still attained gains or stayed flat across all of its dayparts. 95.7 The Game kept its lineup intact over the quarter and finished with a 4.3 share in weekday prime (M-F, 6a-7p), good for sixth according to Nielsen Audio.

The Game’s morning drive duo of Bonta Hill and Joe Shasky earned a 4.2 share, finishing eighth in the key demo. The Morning Roast jumped seven spots and picked up 1.4-share points from the summer book when the program was 15th with a 2.8 share.

During the midday time slot, Steiny and Guru featuring Matt Steinmetz and Daryle ‘Guru’ Johnson recorded a 5.2 share. That placed the program third for the book, up from ninth and a 3.3. share in the summer.

The Audacy-owned media outlet also saw augmented results in afternoons from Mark Willard and Dan Dibley. Willard & Dibs amassed a 4.1 share for the quarter, representing a seventh-place finish. That figure was up from a 3.6 share, ninth place finish last quarter.

KNBR accumulated a 3.2 share in weekday prime, which ranked the station 11th. The Bay Area brand was down by 1.4 points year-over-year. Nonetheless, the mark was the station’s best figure in the category in the last four ratings books, up six-tenths of a point from the summer.

Beginning in mornings, which changed in late-November because of Paul McCaffrey being laid off, Brian Murphy along with contributions from his former partner and new co-host Markus Boucher registered a 4.0 share. That figure reflected a nine-tenths of a point improvement from the previous quarter. It also placed the show ninth overall in the fall book.

Moving to middays, John Lund and Greg Papa recorded a 3.2 share for the quarter to land in 10th place. Papa and Lund were flat from the summer book but up one position.

In afternoon drive, Tom Tolbert and newly-named KNBR program director Adam Copeland generated a 2.7 share, 13th-place finish. Compared to last quarter, Tolbert and Copes picked up two-tenths of a point and gained four ranking spots.

For the full week (M-SU, 6a-12a), 95.7 The Game finished eighth with a 3.7 share among Men 25-54. KNBR possessed a 3.0 share to finish 13th. Both were down year-over-year. 95.7 The Game enjoyed a 3.8 share, eighth-place in the fall of 2022. KNBR was ahead of The Game at that time in sixth place with a 4.0 share.

“Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.

97.1 The Ticket Host Jim Costa Challenged by Detroit Lions Head Coach Dan Campbell

BSM Staff
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97.1 The Ticket Host Jim Costa Challenged by Detroit Lions Head Coach Dan Campbell

Detroit Lions Head Coach Dan Campbell challenged 97.1 The Ticket host Jim Costa in a recent live, on air, interview.

By now, most football fans are familiar with the controversy that took place at the end of the Lions game with the Cowboys just before the end of the year. Campbell decided to go for a two-point conversion with his team trailing 20-19 with 23 seconds remaining in the game.

After penalties caused the Lions to redo the play three times, the third conversion attempt fell incomplete and Dallas won the game.

Some Lions fans and media were perplexed about going for two points in the first place, some were upset Campbell still decided to go for it after the penalty moved them back five yards to the 7 and some were upset with the play call on the third attempt.

After Costa questioned Campbell about the decision, Campbell said “I told our offense we were going for the win. ‘We’re going to go down, we’re going to score and we’re going for two, and I wasn’t coming off that.

As Costa and Mike Stone continued the questioning, Campbell snapped back saying “You know what, go ahead and say it. Both of you. Say what you want to say.”

Costa smoothly replied, “I think from the 7 it’s a low-percentage play. I think your chances of winning are lower than if you kick the extra point (and go to overtime).”

“No, say it like you would say it to anybody else,” Campbell shot back. “I’m on the radio, say it like you want to say it.”

“I thought it was a reckless decision,” Costa said.

“Thank you!” said the Detroit Lions Head Coach.

The follow up question as to whether Coach Campbell had regrets in any way to continue going for two was met with a one-word response, “No.”

The three continued to dissect the decision and the play call before moving on to what is next for the Lions and some banter about the College Football Playoff games, all of which was very cordial and contained the usual insight Dan Campbell is known for in his interviews.

ESPN Rides College Football Playoffs to More Record-Setting Viewership Totals

BSM Staff
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Football continues to win for ESPN, this time at the collegiate level, as the College Football Playoffs delivered its third-highest viewing audience ever.

According to data provided by Sports Business Journal, 27.2 million viewers tuned in to watch the Michigan Wolverines defeat the Alabama Crimson Tide in thrilling fashion across ESPN, ESPN2, and ESPNU. That number is the best since the very first CFP back in 2015. Pat McAfee’s ESPN2 Field Pass alone drew 1.4 million viewers, the best for any college football alternate broadcast on the network.

The 9 p.m. ET shootout between the Washington Huskies and Texas Longhorns drew 18.4 million viewers, which makes it the lowest-watched semifinal game ever and below what Michigan and Ohio State drew at the end of the regular season at 19.1 million viewers. However, it still outdrew last year’s national championship game between the Georgia Bulldogs and TCU Horned Frogs, which only had 17.5 million viewers. The game also ended at around 1 a.m. ET, which may have contributed to the decline in viewership.

The two games together averaged 22.6 million viewers, which is the best viewership total since 2017 and third-best all-time. 2017’s New Year’s Day matchups between Georgia and Oklahoma, and Alabama versus Clemson, drew a combined average of 24.6 million viewers. These figures were second only to the very first College Football Playoffs semifinals between Oregon/Florida State and Ohio State/Alabama, which drew a combined average of 28.2 million viewers back on New Year’s Day 2015.

Grace Curley: I Don’t Envy New Year’s Eve Hosts

BNM Staff
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Grace Curley: I Don’t Envy New Year’s Eve Hosts

There are many different viewing options on New Year’s Eve. However, Boston-based radio host Grace Curley has no interest in ever hosting a holiday broadcast.

During The Grace Curley Show Tuesday, Curley argued that there isn’t a more boring programming choice on New Year’s Eve than an interview with the President. She joked that the decision for President Joe Biden to interview during the celebration was par for the course.

“He likes to sit down for these hard-hitting interviews. You know, he doesn’t want to just do the softball ones with Drew Barrymore. He wants to do the tough stuff with Conan O’Brien and Ryan Seacrest,” Curley said, sarcastically. “Now, let me point out here — Ryan Seacrest is a very hardworking guy.”

Grace Curley then noted that hosting a New Year’s Eve production is more difficult than the average person may realize.

“I don’t envy this gig, New Year’s Eve, because it’s always hard to kill time on television. That’s the only job of the host of New Year’s Eve is to literally wait as the clock counts down to midnight, and you have to pretend to be excited. You’re in New York City, it’s freezing out. Everyone’s you know, pretending that they’re having a really good time. It just doesn’t seem like something I’d want to do.

“And then to make matters worse, then you’re like, ‘Okay, well, you know, at least we’ll have some good content lined up.’ They go ‘Yeah, and then we’re gonna have you interview the president.’ ‘Okay, I’m sure that’s gonna get the people going.'”

92.9 The Game Continues Overall Ratings Growth in Atlanta Fall Book

BSM Staff
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92.9 The Game in Atlanta has ended 2023 with strong growth in the fall ratings book according to the latest Nielsen Audio numbers. With a broad offering of local sports talk shows and live play-by-play rights, the station continues to increase its reach in many key dayparts within Men 25-54.

The outlet unveiled a change in the mornings in March 2023 with a new program titled The Morning Shift featuring Tiffany Blackmon, Mike Johnson and Beau Morgan (6a-9a). For the fall book, the trio attained a 7.5 share, good for fourth overall. That figure was a four-tenths improvement from the summer book. Mornings were also up for the full year from 11th in 2022 to 3rd in 2023. The 6a-10a timeslot also improved by 1.5 points year-over-year.

The early midday slot featuring The Steakhouse with Steak Shapiro and Sandra Golden (9a-11a) garnered a 5.7 share, fourth-place finish for the quarter. That was a 2.4 decrease from the summer book when the program was second with an 8.1.

The Game’s second midday program – The Midday Show with Andy and Randy, featuring Andy Bunker and Randy McMichael – delivered a 6.0 share for the quarter. That placed them fourth for the book. Bunker and McMichael were down 1.1 share points however from the summer book.

In afternoons, Carl Dukes and Mike Bell claimed third for the quarter with a 7.3 share. That represented an improvement from their 6.6-share posted in the summer book. The show was also up nearly two full points year-over-year.

During weekday prime hours (M-F, 6a-7p), the station remained flat from the 6.8-share it recorded in the summer book. The fourth-place finish put The Game up one full point year-over-year.

For the full week (M-SU, 6a-12a), the station ranked third with a 6.1 share, representing the highest share for a full quarter in over two years. Compared to fall 2022, the figure is nine-tenths of a share point higher.

The Game also enjoyed a few other wins for the quarter including an eighth-place finish in the 12+ demo. That was the station’s best finish since the Winter 2020 book. The station also reaped the benefits of being the Atlanta Falcons play-by-play partner. Games on 92.9 produced first place finishes with Men 18+, Men 18-34, Persons 18-34, Men 18-49, Men 25-54, Men 35-64.

Data this quarter for 680 The Fan, the market’s other top sports station, was not available.

“Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.

Adam Klug Sets the Record Straight on 97.3 The Fan Changes

BSM Staff
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Adam Klug Sets the Record Straight on 97.3 The Fan Changes

97.3 The Fan Brand Manager, Adam Klug, recently appeared on the Ben & Woods morning show with hosts Ben Higgins and Steven Woods, to discuss the recent changes made in the midday time slot.

In late December, midday host, ‘Coach’ John Kentera told The San Diego Union-Tribune he had been let go from the station. What followed became a feeding frenzy of information which appears to have been misleading. The biggest point of contention was that the firing happened right before Christmas, and the San Diego Padres (whose games air on 97.3 The Fan) had a hand in the decision. Other issues were raised too including whether or not Steven Woods influenced the decision to change the midday show.

“A lot has been said, a lot has been written about what’s going on here at 97.3 The Fan over the last week and a half, but we have not said anything or made any announcements,” said Klug. “So, I wanted to come in and share that we here at 97.3 The Fan have decided to make a programming change in our midday timeslot.”

Klug stated the decision was a difficult one to make. “When you bring in the human element it compounds the decision. I have nothing but the utmost respect for John Kentera, both personally and professionally, and we, wish him all the best in his future endeavors. I don’t have a single negative thing to say about John Kentera.”

A December 21st story in The San Diego Union-Tribune, with the headline “‘Coach’ John Kentera says he’s been fired from radio job,” was printed and appears to have only told a portion of the story.

Said Klug, “Theres some misinformation out there that needs to be cleaned up. The first thing that is out there that is false, 100% baseless, was that we fired John Kentera right before Christmas.”

Klug said he met with Kentera on October 12th to forewarn him of what was to come. He shared that they discussed how and when the midday show would wrap up.

“I wanted to honor him, and put out a statement, and for him to talk about it, and for us to have a farewell tour and celebrate all of his accomplishments. I thought he deserved that and earned that right.”

Klug also said the station offered Kentera to do live talk shows on Saturdays and Sunday mornings, in addition to staying with the station for when other opportunities arose.

“I absolutely wanted him to be involved,” Klug told Ben and Woods.

As for his involvement in the matter, Woods stated, “How this narrative got spun that I had something to do with this was the one that was most troubling for me. I’ve taken a lot of shrapnel this week.”

“Want me to put an end to that?” Klug asked. “Nobody here at the station, none of our talent had any input whatsoever into the decision to make a change in middays. Nor did they have any input into who would be replacing Coach in middays. Furthermore, The San Diego Padres had no say whatsoever in to the decision to make a chance in middays. Nor did they have any say into who would be taking over in middays. Period. End of the story.”

Klug stated the decision had been made locally by he and his boss, Audacy Senior Vice President/Market Manager Michael Valenzuela, who Klug said supported the decision.

When Kentera met with Klug in October, the date Friday December 22nd was discussed as the date for Kentera’s final midday show. However, when the story came out a day ahead of time and the narratives had spun out of control changes had to be made. “There was no decision to be made (about doing the final show). It would have been people reacting to a completely false narrative that was out there.”

Klug wrapped up his appearance noting they would soon announce who Kentera’s replacement. An hour later, the station announced Annie Heilbrunn and Craig Elsten as the new midday show for 97.3.

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