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Can WrestleMania Have A Network TV Future?

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I watched WrestleMania for the first time in my life this weekend.

Not because I’m not a WWE fan. I’m not. And I’m not knocking it if that’s your bag. More power to you. I was a huge WWE fan as a kid. Growing up in the Attitude Era was a fantastic time to get into professional wrestling. But, like many other things, I outgrew it.

When I was a huge wrestling fan, though, the idea of buying a pay-per-view was about as likely as me landing on the moon. The WWE decided to move its pay-per-views to the WWE Network in 2014, which increased my chances of watching WrestleMania, but the idea of me paying $10 a month for the WWE Network was about as likely as me landing on the moon.

However, when WWE Network was absorbed into Peacock, that made the organization’s premier events more accessible to someone like me who would call themselves an insanely casual fan…and even that might be too strong of a word to describe my WWE fandom.

I subscribed to Peacock late last year when the offer was too good to pass up. When NBC moved Days of Our Lives to the streaming platform, it offered a yearlong subscription for $2 a month for all of the women in nursing homes who still watch the show to be able to subscribe. So I pounced.

Truthfully, I have hardly used the subscription, but with MLB Sunday Leadoff, the IndyCar Series, and the Big Ten coming to the platform, I’ll probably see an increase in my usage.

Peacock was the home of WrestleMania on Saturday and Sunday night, and the entire time I watched, one question continued to circulate in my head: Why isn’t this on NBC?

Do you know what was on NBC Saturday night? Neither do I. Sunday night? Nope.

The more I pondered the question, the more I couldn’t come up with a truly great answer.

What major sports entity doesn’t have its marquee event(s) on network TV? The only ones I could muster were UFC, the College Football Playoff National Championship Game, and the NCAA Tournament National Championship game airs on TBS every other year. Feel free to correct me, but I think that’s the list.

There are obvious differences between operating a show on NBC and Peacock, but in the portions I watched Saturday, the only thing that would have been remotely questionable on network TV was Pat McAfee accusing The Miz of having “tiny balls”.

In all likelihood, NBC wouldn’t give WWE six hours of airtime each day. But airing live on NBC from 7:00-11:00 PM ET each night would be a fantastic get for both the network and the wrestling promotion. WWE could utilize matches earlier on the card on Peacock while saving the creme-de-la-creme for NBC.

When the business model changed from pay-per-views to “get wrestling fans to buy the network for 12 months at $10 per month”, WWE was changed for good. It has done a phenomenal job of utilizing product placement, creating branded segments and matches, and incorporating sponsorship into its marquee events.

Now just imagine what the expanded reach of network television could provide in sponsorship.

While I believe WrestleMania absolutely works on network TV, the decision isn’t up to me. And frankly, neither WWE nor NBC/Peacock have any reason to consider a change.

WrestleMania 38 was the most-watched event in WWE history, according to the promotion. Peacock claims it was the second-most streamed event in the streaming platform’s history, behind Super Bowl LVI.

The event likely drives Peacock subscriptions, and if WWE is ok with the streaming platform utilizing it’s content for that purpose, who am I to judge?

But, in my estimation, if you’re going to go head-to-head against the Final Four, it might as well be without one arm tied behind your back. NBC’s television rating for Saturday night was likely abysmal. It wouldn’t be that way if WrestleMania 39 had been on the schedule.

It’s much easier to reach casual fans with a more accessible platform — linear, over-the-air television — than behind a paywall, no matter how insignificant the subscription fee might be. And if WWE wants to return to the massive cultural influence it held during its heyday, putting its marquee event on NBC isn’t a bad idea.

Justin Shackil Took A Different Path Than Most to The Show

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When Justin Shackil was getting ready to call a New York Yankees game on the radio last June 17th, he wasn’t nervous for his Bronx Bombers play-by-play debut. 

After all, doing baseball play-by-play on the radio is something that just comes naturally for the New Jersey native.

“I don’t think it hit me until about five minutes before the first pitch of the first game I did in Toronto,” said Shakil.  “I said ‘There’s no turning back…lets go’. It was such a fun experience doing that for about ten games last year.”

Longtime Yankees radio play-by-play voice John Sterling had decided to start taking some games off and not travel as much so flagship station WFAN and the Yankees used several people, including Shackil, to fill in for the legendary broadcaster. And now Shackil, who has been working for the Yankees as part of their digital team, is in his first season as a full-time member of the radio broadcast team hosting the post-game show and also filling in for Sterling on play-by-play for about 30 games.

Having this opportunity was something he had in the back of his mind during his fill-in run last season.

“I thought it was a possibility but I didn’t think too much about it because I really didn’t know what anyone was planning until they talked to me about it further in the off-season,” said Shackil. “Once that became a possibility, obviously, I really wanted to be able to do it and I’m just fortunate that they decided to choose me.”

Shackil, who will continue his role on the Yankees digital team as well as being a fill-in clubhouse reporter and studio host for YES Network, took a unique path to the Yankees radio opportunity. A graduate of Fordham University, not far from Yankee Stadium in the Bronx, Shackil embarked on a minor league baseball play-by-play career that took him to the Trenton Thunder (Yankees AA), the Tennessee Smokies (Cubs AA) and the Mobile Bay Bears (Diamondbacks AA).

In 2012, Shackil decided to come home to the New York area and take a job as a sports anchor for WCBS Newsradio 880.

“I felt like that was a little bit more stable at the time,” said Shackil.

Between 2012 and 2022, Shackil called a few spring training games for the Cubs and also picked up some other random play-by-play assignments. In 2016, he joined the Yankees digital team and with that came another opportunity to fulfill his objective.

“The big goal has always been to cover baseball full-time, whether it was in play-by-play, studio hosting, reporting, on the radio, on TV, national, local, whatever it was,” said Shackil. “I just wanted to be involved covering the game on an everyday basis and I was willing to go anywhere for that.” 

Aside from that handful of Cubs spring training games, Shackil wasn’t getting any regular reps in terms of baseball play-by-play. Still hoping for another baseball play-by-play opportunity, he remembered something that longtime radio executive Eric Spitz told him.

“He said no one is going to fill a play-by-play position with someone who isn’t doing it regularly,” said Shackil. “I thought ‘Hey, I’ve always had this minor league experience in my back pocket and nobody is going to be able to take that away from me’. But you still need to be doing it and stay fresh in that regard.” 

So to stay fresh, Shackil took his laptop and a mixer into a broadcast booth at Yankee Stadium and recorded mock radio broadcasts about 20 times a year. The broadcast booth he was using just happened to be the office of his boss Greg Colello, the Yankees’ Executive Director of the Scoreboard and Video Production.

Shackil was prepared last year when the Yankees were looking for candidates to fill in for Sterling.

“I gave them something that is essentially the product that they were going to get…a Yankee game,” said Shackil.

For Shackil, calling baseball games on the radio is like riding a bike…you don’t forget how to do it.

“You can call it confidence,” said Shackil. “I don’t think it’s cockiness on my end. I just know that out of everything that I’ve done in terms of assignments, I just know that I can call baseball on the radio. It’s something that I’m extremely confident in.” 

Those mock broadcasts in his boss’s office earned Shackil that fill-in opportunity last season and that led to him landing the radio post-game gig this year along with being the regular fill-in on play-by-play.

And when he does play-by-play, he’s going to be himself and that was something that Sterling stressed to him during a couple of conversations before opening day.

“The biggest piece of advice he lent me was do it my way,” said Shackil. “That’s something that I do always carry with me from being a college student because it was ingrained in us then.  The biggest thing that you can bring into the booth is yourself because no one else can do that.”

Shackil also has a great relationship with longtime Yankees radio analyst Suzyn Waldman and not just from the games they worked together last season.

“I’ve worked alongside Suzyn in the clubhouse just being around the team working home games in the Yankees digital space,” said Shackil. 

For a young broadcaster who wants to become a major league announcer, the general rule of thumb is to start in the low minor leagues and move around the country and work your way up the ladder from level to level. That’s not the only way to get to “The Show” and certainly getting a big-league job in your backyard is an even harder accomplishment.

Shackil took a different road than most, but his path to pinstripes has worked out very nicely.

“I grew up here,” said Shackil. “I grew up watching the Yankees with my grandmother. I learned the game through her and things just happened to fall into place where I’m working for the team that I grew up rooting for as a child and not having to leave New York. I consider myself extremely lucky.”

Now a Yankees broadcaster, Justin Shackil has earned the opportunity to channel his inner Lou Gehrig.

Greg Gutfeld Announces New Book ‘The King of Late Night’

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Fox News late-night host Greg Gutfeld announced his upcoming book, The King of Late Night, which shares his journey to becoming the top host in late-night television. The book is set to release on July 25th. Gutfeld is approaching his second anniversary as the host of Gutfeld!, which happens on April 5th.

During the reveal of the book cover, Gutfeld expressed his excitement, stating that it was “awesome.” The exterior features a muscular rendition of himself towering over popular late-night hosts like Jimmy Kimmel, Stephen Colbert, and Jimmy Fallon. Gutfeld is also shown holding his beloved dog, while liberal competitors such as former MSNBC anchor Brian Williams and ex-CNN host Brian Stelter are depicted in the background.

Gutfeld humorously recounts his rise to fame in the book, including never-before-shared stories about his early career, going up against the liberal media, and flipping the script on the comedy landscape. He explains how he turned a throwaway time slot show in the middle of the night, Redeye, into a cult classic, leading to his appearances on The Five and eventually landing his late-night spot with millions of viewers each night.

Gutfeld! has seen significant growth since its launch, with double-digit gains in all categories and an increase in its share of the late-night audience from 19% to 28%. It has surpassed competitors like ABC’s Jimmy Kimmel Live and NBC’s The Tonight Show with Jimmy Fallon and has the highest median income with viewers aged 25-54 and 18-49. It’s also the number one late-night program with upscale viewers (100k+) in viewership and the younger demographic.

According to Fox News, in the most recent quarter at 11 PM/ET, Gutfeld! has maintained its lead over several of its late-night broadcast competitors, drawing in over 1.9 million viewers and 301,000 viewers in the A25-54 demographic. As Greg Gutfeld approaches his second year as a late-night television host (April 5th), his show outperforms ABC’s Jimmy Kimmel Live! (1.5 million P2+) and NBC’s The Tonight Show with Jimmy Fallon (1.4 million P2+) in terms of viewership.

WWE Nearing Sale to Endeavor, To Form One Company With UFC

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As WWE puts a bow on its signature premium live event, WrestleMania, it appears the company is putting a bow on its anticipated sale.

CNBC reported Sunday that the wrestling promotion is talking to UFC parent company Endeavor Group about an acquisition. Details of an agreement could be revealed as soon as Monday.

The network reports Endeavor would take a 51% ownership stake in WWE, with the company shareholders retaining the other 49%. WWE would be under the Endeavor umbrella and join UFC to form a new, publicly traded company.

Even with the sale, Vince McMahon will remain in some form of control. Endeavor Group CEO Ari Emanuel would become CEO of WWE, while McMahon, 77, would be the executive chairman. Current WWE CEO Nick Khan would become president of WWE with the sale.

McMahon retired last summer amid an investigation into misconduct, but he returned in January to effectively oversee the sale of WWE as a publicly-traded company.

If You’re Paying For Twitter Verification, I Can’t Take You Seriously

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Sports journalism is in a precarious position. A little less than a decade and a half ago, the entire industry gave Twitter more power than nearly any other online platform. Now Twitter is changing in a big way, and a lot of news breakers need to figure out how they are going to adjust. 

Elon Musk’s crusade to piss away $44 billion has created a catch-22 for our industry. How do we respond to the elimination of legitimate verification? Losing that blue check is going to cost some trust. 

How is the audience going to know if it is the real Adam Schefter reporting that the Buccaneers are trading Baker Mayfield to Baltimore straight up for Lamar Jackson (I’m trying to manifest it) or if it is some troll that has just copied Schefter’s profile page and left out the c in his handle? 

Going forward, the only way to verify that you are who you say you are is to pay the monthly fee to subscribe to Twitter Blue. Is paid verification any better than not being verified at all? We’ve already seen the chaos it causes. 

Plus, let’s be real. Once we all know you paid for a special shape, why should we take you seriously? Personally, I’m going to call you a thirsty dork and never stop making fun of you. 

On a more serious note, you’re going to be compromised. If you’re willing to pay $8 to cut corners for visibility and notoriety, why would I not assume you are doing the same with your information? Vetting takes time. Typing “I’m hearing” or “sources say” in front of a rumor you heard from a waiter who may or may not have served Kyrie Irving last night gets you to those likes and RTs a lot faster. 

“But Demetri,” you say, “that’s what most reporters do anyway! I know because Aaron Rodgers said so.”

Yeah, Aaron Rodgers is a boring dweeb with no personality of his own. He just copies whoever he is with or whatever he sees gets attention. He’s exactly the kind of guy that would pay for Twitter verification. 

So is Elon Musk and that is what got us here. 

Ian Casselberry wrote a great piece for us last week that perfectly explained why reliable identity verification is so important for Twitter to function the way it was meant to. The blue check is about credibility. It is for the public’s peace of mind, not the verified’s ego. 

When you turn on SportsCenter and hear that Pete Thamel is reporting that USC is suspending a star receiver, you can trust the information is really being reported by Thamel, because you can see him on the screen. When you read in The Athletic a reports from Shams Charania that Jaylen Brown wants out of Boston, you can reasonably expect that The Athletic would not let someone else publish information under its NBA insider’s name. 

Those assurances don’t exist on social media platforms. Twitter needs guard rails the public can trust so that the public can trust the news that is reported on Twitter. 

The fact that someone like Elon Musk doesn’t get that isn’t a surprise. As you read this, there are probably people explaining that to him and are telling him that damaging the credibility of information on Twitter will damage its value. Yet, he continues to plow ahead with his paid verification model. 

He is not a serious person. Unfortunately, because he has the ability to completely tear down a tool that has been invaluable to the industry, the sports media does have to take him seriously. 

By the way, I reached out to Schefter before I started writing. He said that because so much was still unknown when we connected (Friday afternoon), he didn’t want to say anything. That seems fair enough, right?

Elon Musk bought Twitter because he wanted chaos. I don’t think he ever really had a plan to make things better. I don’t think he really had a passion for social media or democracy. He’s rich. He got made fun of a lot on the platform, so he was going to buy it and destroy it. 

Want to know a really good way to accomplish that goal? Change Twitter in a way that forces it’s most reliable user base to choose between two options, both of which will damage the user’s credibility.

Matt Spiegel: Why Does Roger Clemens on TV Not Bother Us Like ARod Does?

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Roger Clemens joined the ESPN Sunday Night Baseball broadcast crew last Thursday for Opening Night coverage between the defending World Series champion Astros and the Chicago White Sox.

On 670 The Score in Chicago, hosts Danny Parkins and Matt Spiegel weighed in with their thoughts on Clemens’ performance on the mic.

“I came away impressed by Roger Clemens as a broadcaster for someone who doesn’t do it,” Parkins said Friday on Parkins & Spiegel. “But also kind of struck by, this is Roger Clemens.”

Spiegel added that it shouldn’t have come as a surprise that Clemens was going to shine in the booth.

“Clemens has always been a good talker,” he said. “And it’s once he got over that defensiveness from the fact that so many of the loathsome things that he’s done in terms of cheating and lying to Congress, he can talk baseball. He’s a guy that people have gone to for decades now to try and learn some of the things that he knows how to do.”

“He’s an authority figure, and he’s Roger Clemens,” Parkins added. “He’s one of the five best pitchers I’ve ever seen in my life. And he’s there and he’s fawning over an ace pitcher. It felt big.”

Spiegel noted that he found it interesting that Clemens joining the booth wasn’t such a turn off for him as it usually is when he tunes in to ESPN baseball coverage and hears Alex Rodriguez.

“I wonder why I’m not as disgusted by Roger Clemens as I am by Alex Rodriguez?” Spiegel questioned. “Because Roger cheated the game as viciously and as directly as A-Rod did.”

“I feel like there’s something a lot more honest about him as a cheater than there is about A-Rod as a cheater,” he added. “Is it also the fact that A-Rod is so weird and so plastic with the entirety of his personality? Is that what it is? I don’t know man.”

Craig Carton: I ‘Would Never Ask’ WFAN or FOX to Pay For My Blue Checkmark

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The long-awaited removal of blue verified checkmarks on Twitter appears to be coming soon, and there have been plenty of folks weighing in on the fact that they’ll have to subscribe to Twitter Blue in order to retain that legacy verification.

On WFAN on Friday, Carton & Roberts host Craig Carton said once his blue check goes away, it ain’t coming back.

Co-host Evan Roberts asked Carton if he thought WFAN or maybe even FOX Sports, where Carton hosts a daily morning show, would pay the Twitter Blue fee for him.

“I would never ask them to do that. I can tell ya that The Fan won’t,” he said. “I can guarantee that right now.”

“Maybe FOX would,” Carton added later. “It’s possible.”

Roberts said having that verification is important, because the way that sports news breaks on Twitter that checkmark can help make sure the information being put out there is accurate. But Carton said having that verification isn’t the end-all be-all.

“Does it really change anything?” Carton asked. “Do you think there are people out there that wouldn’t follow you because you’re not verified?”

FOX Drops Frank Thomas From Baseball Coverage

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Back in February at Super Bowl LVII, FOX Sports announced that Derek Jeter would be joining the network’s studio desk as an MLB analyst. Now it’s been revealed that Jeter has effectively replaced Hall of Famer Frank Thomas.

The New York Post reported that Thomas is officially out at FOX. He had been a part of the network’s MLB coverage for almost 10 years.

Jeter will be limited in his appearances on FOX TV this season. He’ll join the desk for the London Series in June, he’ll be on location with FOX for the All-Star Game in Seattle in July, and then he’ll be involved with the network’s full coverage of the 2023 postseason.

Kevin Burkhardt, David Ortiz and Alex Rodriguez comprise the rest of the FOX MLB studio team.

Pat McAfee Files Motion to Dismiss Brett Favre Lawsuit

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In a lengthy tweet, Pat McAfee announced he has filed a motion to dismiss the lawsuit brought against him by Pro Football Hall of Famer Brett Favre.

In the tweet, McAfee says he believed the lawsuit to originally be a joke, but now believes that due to the evidence available publicly, it is clear he did not defame Favre.

The former NFL MVP is accused of participating in a scheme to shift welfare funds from the state of Mississippi to build a new volleyball facility at the University of Southern Mississippi. Favre allegedly worked behind the scenes to entice lawmakers to misappropriate the funds to build the facility at his alma mater and where his daughter was a member of the school’s volleyball team.

Lawyers for Favre have claimed their case is “a slam dunk” and after McAfee admitted he isn’t very good at apologizing, Favre’s attorney claimed he would ensure “a Mississippi jury will teach Pat McAfee how to apologize“.

In the tweet, McAfee also asked Favre to match a donation to Mississippi’s Big Brothers Big Sisters organization.

“Let’s make something positive out of this sad clown show of a defamation suit with no merit,” McAfee said.

The Pat McAfee Show host then thanked fans and partners for being in his corner during the ordeal.

“I appreciate everybody’s support thru all of this. It has been a bit stressful for me, my pregnant wife, my employees, and their families,” McAfee wrote. “We are all very eager for this chapter to be done with.”

AT&T SportsNet Still Negotiating With Teams As Previous Deadline Looms

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Earlier this month, Warner Bros. Discovery announced it would shutter its AT&T SportsNet-branded regional sports networks.

In the announcement, AT&T SportsNet alerted teams it would give them until the end of the month to engage in negotiations to reclaim their television rights.

As the month concludes, the Houston Astros and Rockets are still in negotiations to take back their local television rights, according to a report from the Houston Chronicle.

Previously, the network had privately shared it had hoped to exit the business as MLB’s Opening Day approached. Now, according to the report from the Chronicle, the network could still exist for the majority of the MLB season.

After reporting that Astros and Rockets officials believe an agreement would hopefully be reached in the coming weeks, reporter David Barron said “it is likely that Warner Bros. Discovery will continue operating the channel for much if not all of the baseball season.”

AT&T SportsNet began airing the Astros and Rockets in 2014 after purchasing Comcast SportsNet Houston.

There has yet to be a report from the network’s outlets in Pittsburgh and Denver about a potential resolution of the local television rights for the Pittsburgh Pirates, Colorado Rockies, Utah Jazz, and the Vegas Golden Knights.