While there are a plethora of people working in sports media, it is only a select few that have genuinely identified and attracted a bonafide target audience and proceeded to adopt them as their own. Yet what viewers often do not ponder over is how these personalities are able to amass a platform to allow them to stand out with agents, managers and consultants acting as decongestants to clear the fog surrounding talent. Jack Rose, who works for Silver Tribe Media, is one of those people behind the curtain that has helped those in the industry advance their careers, including Mina Kimes, Bomani Jones, PFT Commenter, and many more.
Silver Tribe Media is a talent management firm founded by Michael Klein, formerly a sports media agent at Creative Artists Agency (CAA). Klein started the company in June 2021 after several years in sports agency with MAXX Sports & Entertainment Group and CAA.
Based in Los Angeles, the company’s primary goal is to assist its clients in finding and making the most of opportunities in the industry to grow their audience. Later that year, Rose departed his job as manager of global platform and revenue innovation at DAZN to join Klein as Silver Tribe Media’s head of strategy and operations.
Klein and Rose previously worked together at CAA, where Rose began as an intern and worked as a sports media assistant. He remained situated there until March 2019 when he started working as a project coordinator with DAZN.
“I left CAA to join DAZN because I saw a great opportunity there to get really rich exposure of building a media network,” Rose explained, “but when Michael started to bring this idea to life in 2021, I was thrilled for the opportunity to join him…. I think we complement each other really well – he’s excellent at identifying talent; bringing in business; and sharing the story of what we do.”
In working at a startup company, Rose has a wide array of responsibilities to ensure the firm provides its clients with stellar service and support for their careers. An aspect within operations that has helped the company is he and Klein’s relationships that they previously built and maintained in the industry, effectively giving Silver Tribe Media a headstart in its network compared to other companies. As the axiom goes, “Your network is your net worth,” and Rose is always cognizant about finding ways to expand his for the good of the company.
Aside from working directly with clients, Rose oversees the expansion of Silver Tribe Media as a whole, working to manage the team so they can execute the mission of assisting clients in constructing their own brand and a concomitant, consistent and expanding audience. Returning on investment and legitimizing the trust their clients place in them is a fundamental aspect of cultivating means for proliferation.
“Every day is different, as I’m sure everyone’s job is, and it’s individualized with each client,” Rose said. “I try to spend my day thinking about our clients, what they need and executing on delivering all of our resources for those clients so we can help them grow most efficiently.”
Nick Khan, who Rose worked with in the sports media department at CAA, was someone who helped Rose become immersed and set a foundation in the industry. Through his mentorship and expertise, Rose became interested in entrepreneurship and discovered more about the nuance of sports media as a whole. Today, Khan serves as the CEO of WWE and responsible for making critical decisions as it pertains to the industry.
“I was lucky to watch him and learn from him while I was [at CAA], and since then I’ve been lucky to be in his orbit as well,” Rose said of Khan. “He understands the landscape of anything, but with sports media in particular, better than anyone else. His leaving CAA was really an inspiration to branch out and start something in this world.”
Before moving into sports media, Rose began working in entertainment through internships he completed while matriculating at the renowned S.I. Newhouse School of Public Communications at Syracuse University, including with Conan and The Daily Show with Jon Stewart.
Despite having an early interest in sports, he never worked in the industry itself until landing at CAA as an intern in the summer before his senior year of college. The experience effectively changed his mindset, serving as an epiphany of sorts, and compelled him to attempt building a career in sports media.
“I thought there were a lot of untapped opportunities for personalities in the sports space to really go out on their own and build media businesses,” Rose said. “I’ve always been a sports fan and curious about the business. It became clear to me that it was a path that I wanted to follow.”
Rose will be an attendee at the 2023 BSM Summit, with sessions beginning tomorrow morning from The Founder’s Club at the Galen Center at USC. He attended last year’s BSM Summit held in New York where he was exposed to many key figures across the industry and is excited to rekindle, nurture and begin new relationships this year in his home marketplace.
“It was clear to me that if you work in sports media or in any of the businesses from radio, gambling, digital media; any of those spaces – it was clearly a must-attend event,” Rose said. “The people in that room last year were aspirational. Jason and his team have done a great job assembling big names and big executives and decision makers across our business.”
Attending the conference serves a dual purpose for Rose; not only will he be there to listen to panels and absorb new information, but he will also be interacting with existing and prospective clients. He is cognizant of the importance of being present at these events and is eagerly anticipating having the ability to greet people outside of a virtual setting.
At the same time, he is excited to listen to some of the top names in the industry – including Colin Cowherd, Joy Taylor, Jay Glazer, Jim Rome, Eric Shanks and Al Michaels – discuss the state of the business and what can be done to ensure continued maturation both quantifiably and qualitatively.
“We earn the business of our clients every single day, so it’s that motivating factor to keep doing that and helping build and grow for them,” Rose said. “It’s nice that it’s a measurable thing, whether it’s getting them a deal; landing a new sales client; helping them launch a new show; securing business. Whatever it might be, we try to do things every single day that are deliverable and actionable whether it’s big or small for our clients.”
Audio consumption has drastically changed over the last decade, affording people more opportunity and freedom to disseminate their viewpoints to an audience. The growth is substantiated primarily through digital platforms, even though terrestrial radio listenership in certain areas still remains strong.
In addition, podcasts have augmented in popularity because of their broad distribution and ability to discuss esoteric topics. The crux of the business is in being able to meet consumers where they are; keeping them informed and entertained; and urging them to come back for more. Executives at Silver Tribe Media believe that they can play a pivotal role in this process, expediting it for clients and their agents.
“We thought and continue to see an opportunity for managers to come in and work more closely with clients day-to-day alongside their agents and make sure we’re giving them the care that they need to really grow their business,” Rose expressed. “Our focus is on working alongside agents and agencies to help grow a business and doing other things than just deals and monetization.”
Cross-platform integration has bolstered the promulgation of content, allowing talent a more effective means to be discovered. The roadblock lies in the sheer numbers of people aiming to gain a foothold in the business, rendering the challenge of standing out more difficult even though it is easier to share content.
“In today’s world, you really need to have authority and authenticity,” Rose said. “Those are things that help build a tribe, which is obviously core to us and what we do.”
Working with clients and their agents in a management role is something Rose looks to continue to improve upon, and he enjoys doing it with people he can trust. Rose affirmed that the decision to join Klein at Silver Tribe Media was a “no-brainer” because of his experience and complementary skillset.
While some professionals in the industry have defined future goals, Rose is more focused on being a part of Silver Tribe Media and augmenting the company.
“My growth is entirely tied to Silver Tribe and our clients, as it should be,” Rose said. “If our clients succeed, Silver Tribe will succeed, and we will hopefully have had somewhat of a hand in our own clients’ success.”
Over the years, Rose has had memorable experiences in sports media through his work, including recently attending Super Bowl week in Phoenix, Ariz. When reflecting back on his previous experiences and looking to what will come next, he makes sure to remember the hard work associated with getting to the position he is in.
Simultaneously, he examines ways to maintain a growth mindset in accordance with Silver Tribe Media’s upwards trajectory. One can consider it a professional raison d’être; being part of Silver Tribe Media and helping its clients is where Rose’s future thoughts lie, part of the reason the company has emerged from the crowd.
This Wednesday, Rose will lead The Era of Personality-Led Audio Networks panel at the BSM Summit featuring Logan Swaim, head of content at The Volume; Mike Davis, President and Executive Producer at Dirty Mo Media; and Richelle Markazene, Head of Audio at Omaha Productions. Through their discussion, they will divulge insights and proficiencies into the future of audio networks and how their companies leverage their assets to stay ahead of the pack.
“Those folks and the businesses that they run are content creators who are really in the weeds of sports media, and I’m excited to have a good conversation with them about what’s working; what isn’t working; and where we’re going next,” Rose said. “The panel as a whole – the reason why I’m excited for it – is [that] it really hits on what we believe at Silver Tribe: that there are a handful of cut-through talent in this business who really command a tribe [and] an audience, and can grow businesses around them and the talent that they identify.”
As his time in sports media continues, Rose is optimistic about the future of audio consumption and sports media in its entirety and looks to have a hand in its evolution. He considers himself fortunate to be working in an industry that combines his alacrity for media and fervor for sports, always stopping to remind himself about the honor and privilege he has to be a leading voice in the trade.
His savvy and foresight will be on display at the BSM Summit this week in the “City of Angels,” a leading media marketplace where he turns professional dreams into legitimate possibilities and, hopefully, tangible realities.
“Working in this business is a ton of fun,” Rose said. “I love our clients; I’m lucky that some of them have become friends. I just want to do great work for our clients and [hopefully] that stays fun and… becomes lucrative as well.”
