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Professional Sports Media Writer: what is it? And how to become one of them?

Are you among the people passionate about writing and journalism? On top of this, do you love sports too? Are you looking for a career option that has both of the things you like and are passionate about? Well, being a professional sports media writer might be the job opportunity you are looking for.

Being in the industry of sports media news is not easy at all. You have to do a lot of things that take up your time and sometimes you may end up without free time at all. But if this is your passion, then sports media jobs might be just for you. What does it mean to be a sports writer? How to become one of them? Find out below.

What You Need to Know to Become a Sports Media Writer

If you want to work in the sports media, you need to know a few things before actually diving into this job. Being a journalist is not easy, but being a sports media writer is even more challenging. However, if you have a true passion for this field, you will surely enjoy it.

To become a professional in this field, beginners and students should undergo extensive journalism training. It would be great if you could find professional writers to help you with your first papers. Experts offer their help online and it proves to be so helpful to all who want to kick off their career as a sports media writer.

Besides the training you should undergo, you need to prepare for what follows. Being a sports media writer is a lifestyle and there might be some changes to your actual one. As a sports journalist, you will write about a variety of topics. Some of them choose to cover entire leagues in their articles, while others focus only on one team.

To gather topics for your articles, you will need to attend press conferences, go to matches as a media representative, and attend coach training sessions. At the same time, you need to keep yourself updated with the latest news in the field and follow sports bloggers and players. It sounds like a job with a lot of activity, traveling, writing, and sports. So, it might be exactly what you’re looking for.

But how do you become a sports media writer?

Practice Your Writing Skills

One of the most important skills you need to develop is your writing skills. Without them, it would be problematic to become a professional sports writer. So, if you know you want to be a journalist, it would be helpful to start practicing your writing skills as soon as you can. This is important because it takes time and practice to hone your writing skills.

You need to write daily so that you will expand your field vocabulary, but also practice distinct writing strategies. As a sports media writer, you do not only need to write news about a team or a league. You need to hook the readers and have them read the entire article. So, practicing your writing skills and improving them day by day will help you become a sports media writer.

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Extend Your Education

The next thing you could do is enroll in a good college to learn more about journalism. But if sports journalism is your passion, you should look for a school that has sports teams. This way, you will have a nice opportunity to practice your skills exactly in the field you want to work in. Writing about the school team will be a tremendous experience that will help you advance and prepare for your future career.

Find an internship

Another thing you could do to become a professional sports media writer is to find experts you could learn from. You can easily do this by finding an internship in this field. Getting one at a sports media publication would be awesome. You will have hands-on experience with writing on sports topics, but also the occasion to learn from the ones more experienced.

Final Thoughts

Becoming a sports media writer is your dream? Then you already know what you have to do to accomplish your career goal. Practice your writing skills as soon as you decide you want to pursue this career. Find some courses or enroll in a college or school where you can learn more about journalism. Find an internship to learn from the best.

Dodgers Temporarily Pull Broadcasters Off Road

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When the Los Angeles Dodgers visit the East Coast later this week, the men that call the action on TV and radio will not be with them. The games will instead be broadcast on AM570 LA Sports and SportsNet LA from their respective studios.

“Due to a few members of the Dodgers’ broadcast team having recently tested positive for COVID-19, and out of an abundance of caution, the Dodgers have decided to not travel their broadcasters to upcoming games in Philadelphia and Washington,” the Dodgers announced in a statement. Similar to the 2020 and 2021 MLB seasons, the games will be broadcast from Los Angeles,” reads a statement on the team’s Twitter account.

No further details are available, so the severity and the number of cases remain unknown.

Last September, both members of the Dodgers’ television play-by-play crew were forced into quarantine. Joe Davis was the first to test positive, followed later that month by Orel Hershiser.

On Wednesday, manager Dave Roberts told the media that the Dodgers’ roster and coaching staff are not effected.

“There’s there’s no symptoms in the clubhouse. I think that as far as the upstairs, as an organization, we’re all just trying to be very cautious. But as far as in the clubhouse, coaches, training staff, nothing like that.”

If the broadcasters’ are not dealing with severe cases of Covid and they have cleared health and safety protocols, it appears the team is open to sending them back out on the road. 2022 was supposed to be a return to normal for the Dodgers and many other teams after not letting broadcasters travel in 2020 and 2021.

Why Local Radio Would Benefit From Hosting An Annual Upfront

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How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

FOX Nation to Debut Veteran-Themed Shows Later This Month

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FOX Nation is set to debut its veteran-themed programming Sunday, May 22nd. In a release, the network said it will air the 38th annual “America’s Top Ranger.” The competition pits some of America’s elite Army Rangers against one another in a grueling 70-mile obstacle course.

On Thursday, May 26th, the network will debut “The Unauthorized History of the Vietnam War” hosted by Bret Baier. The show will document how the Vietnam War left an indelible mark on a generation of Americans and changed the course of human events across the globe.

On Saturday, May 28th, “Heroes Honor Festival” will air from Daytona Beach, Florida. Country star Toby Keith will headline the event along with other musical artists.

On Sunday, May 29th, Bret Baier is back with a look at the most iconic ships of World War II in “Lost Ships of WWII.” The eight-part special will spotlight the director of undersea operations at Vulcan Inc. Rob Kraft and his team aboard the research vessel Petrel.

On Monday, May 30th, “The Story’s” Martha MacCallum dives into a series of stories and heroes you never knew from World War II in “Secret History of WWII.” The special will document America’s “Ghost Army”, Pearl Harbor and Japan’s code

FOX Nation will also be extending its “Grateful Nation initiative,” offering all active military members and veterans a free one-year subscription to FOX Nation.

Fox Nation’s Memorial Day Schedule: 

• America’s Top Ranger – Release Date: May 22nd

• The Unauthorized History of the Vietnam War – Release Date: May 26th

• Heroes Honor Festival – Event Date: May 28th

• Lost Ships of WWII – Release Date: May 29th

• Secret History of WWII –  Release Date: May 30th

DeAngelo Hall Explains His Exit From Commanders Radio Booth

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In a case of “you never know who’s listening”, 106.7 The Fan in Washington, D.C. got a surprise on Wednesday. Former NFL pro-bowl cornerback DeAngelo Hall texted Brian Mitchell of BMitch & Finlay that he was listening and wanted to join the program.

After discussing some opinions of the Commanders and other rivals on the field, Hall made a point to address leaving the team’s radio booth as a color analyst. In April it was announced that Hall would exit the broadcast booth. At the time it was reported that the decision was Hall’s. On BMitch & Finlay he added more context by explaining that, “it just felt like it wasn’t the right situation for myself.”

Hall went further by adding that a deciding factor for his decision seemed to be the team’s vision for the broadcast.

“I need to see it. I’m a fan first and it made it hard sometimes to go to work because my vision of what I thought it should be wasn’t ultimately what the decision-makers wanted to do. And you know how I am guys, I speak my mind and I just asked to go my separate way. I still love the organization, I’m still rooting for them.”

The former Washington player joined Bram Weinstein and analyst Julie Donaldson when the Washington Commanders overhauled their entire broadcast crew after an organization-wide sexual harassment scandal mentioned former play-by-play voice Larry Michael.

Hall was sure to praise his former teammate taking his role. “But so hyped for London Fletcher. I told Julie and Fletch at separate times man, that Fletch was such a great teammate and an inspirational person in my life and my process of growing as a pro and as a man, that taught me so much about the game. I couldn’t be happier that she gets a hell of a replacement in London Fletcher.

“I’m hyped for those guys but I’m too pretty to be on the radio, guys, I need more face time,” Hall quipped. “I’m fighting to get in one of them booths. When you see Tom Brady making 10-for-375 I said ‘I’m in the wrong business.’ When you’re watching Tony and them guys I’m in the wrong business. I got to get off this radio and get my face in front of the tizzube.”

Geraldo Rivera: The Only Time I Saw a UFO I Was Stoned on Ecstasy

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Fox News personality Geraldo Rivera shockingly revealed that he once encountered a UFO while high on ecstasy. According to Mediate, Rivera made the comments on Tuesday’s “The Five” as the panel discussed the U.S. House of Representatives subcommittee hearing on UFO sightings.

The segment began innocently enough with Jesse Waters explaining what the subcommittee had discovered. He then turned to Rivera to ask if felt Congress was the “appropriate body” to probe mysterious objects in the sky.

“I’ve sailed around the world, I’ve seen a lot of clear skies, I’ve seen satellites, which are kind of spooky, weather balloons, stray aircraft, others,” Rivera said.

According to the NewYork Times, the congressional hearing was the first in more than a half-century to focus on military reports of unexplained phenomena.

“The only time I ever saw a UFO, I was stoned on ecstasy,” said Rivera. “I steered around it, and I went back the other way,” he said with a smile. “It just tracked me everywhere I went.”

During the meeting, the Pentagon said they have not collected materials from aliens landing on earth. Declassified videos were released showing speeding objects flying past a military fighter jet. 

Stephen A. Smith Tells Dan Le Batard He Has No Problem With ESPN Aversion To Politics

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Dan Le Batard welcomed Stephen A. Smith to his show on Wednesday. While Smith has been at the root of several of Le Batard’s bits over the years, the two have talked openly many times about how much they like and respect each other.

As is often the case when a current or former ESPN employee joins the show, Le Batard asked Smith about working for the Worldwide Leader. The two debated the merits of ESPN telling its hosts to stop talking about politics a few years ago.

While Le Batard has always valued the freedom to talk about whatever he wanted, Smith didn’t find the rule objectionable. He said as long as it was applied fairly, it was good for the viewers.

“The rules have to be for everybody if it is truly a rule,” he said. “But my biggest issue is this: When you’re tuning into a sports network, it is not beyond the pale for the consumer to say ‘I expect to hear about sports,’ okay?”

Dan Le Batard countered by saying that capitalism can make the idea of what topics are and are not third rail issues “blurry”. He pointed to the number of companies that broadcast entities do business with that are owned by the governments of China or Saudi Arabia.

Morality is not the measuring stick for ESPN according to Stephen A. Smith.

“The lines are unquestionably blurry, and you’re totally right about that,” he said. “But I think it’s important to understand Dan, it might be blurry for me and you but as a business, it may not be blurry for them. In other words, the line for them is ‘What’s gonna compromise our bottom line? If something is gonna compromise our bottom line, we have the right to take the position we take as a company.’ As an individual, we might disagree with that, but we also chose to work for them.”

WOLB’s Larry Young Recovering After Having His Leg Amputated

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A popular Baltimore radio host is recovering after having his leg amputated due to an allergy triggered by his Type 2 diabetes. According to the Baltimore Sun, WOLB’s Larry Young has been off the air since April 10.

“I knew I had a problem,” Young told the paper. “I didn’t know it was as severe as it was. When I got to the hospital, the doctors gave me two options: amputation or death. That is a terrible thing to hear.”

Young has been hosting the morning show on the Urban One-owned station for nearly three decades. He reportedly is planning to retire at the end of the year. 

“Larry is a wonderful person, and we all miss him terribly,” said WOLB GM Howard Mazer. “I’m sure all of our listeners are looking forward to his return.”

Young is no stranger to health scares. 18 years ago, he was rushed to the hospital after suffering a heart episode. Young said at the time, doctors gave him less than a 1% chance of surviving. 

“The word ‘no’ is not in Larry’s vocabulary,” Mazer said. “He will go out of his way to help someone, no matter what.

Former mayor Catherine Pugh will fill-in during Young’s absence. 

Anatomy Of A Broadcaster: Jason Benetti

His voice is unmistakable, his humor makes his broadcasts entertaining and oh yeah, he’s everywhere these days. Jason Benetti has stepped into the limelight as more than just a local baseball television announcer. 

Benetti added a new feather in his cap a couple of weekends ago, picking up lead play-by-play duties for the new NBC-produced MLB Sunday Leadoff games seen on Peacock. He will be joined by a series of rotating analysts representing the teams in each game.

Benetti’s main gig during the summer months is the White Sox. Since 2016, when he took over for Ken “Hawk” Harrelson, he’s been the lead television voice for the team. For most people, the two fairly high-profile jobs would be enough, not for Benetti. 

He also fills on an occasional Chicago Bulls broadcast for NBC Sports Chicago during the fall and winter months. Benetti is also employed by ESPN. He joined the network as a play-by-play commentator for college basketball in 2011. Since then, he’s also called college football, baseball and lacrosse games, high school football and Major League Baseball, as well as NFL, college football and MLB on ESPN Radio. Benetti serves as the play-by-play man for ESPN’s MLB StatCast AI coverage of the Wild Card and Home Run Derby.

Benetti also called his first Olympics this past year. In 2021, he was named the play-by-play announcer for NBC’s coverage of baseball at the Summer Olympic Games.  

Benetti graduated from Syracuse in 2005 with bachelor’s degrees in broadcast journalism, economics and psychology. He then went on to earn his J.D. at Wake Forest School of Law in 2011. 

The Illinois native gives back to his alma mater, as he is involved with the Burton Blatt Institute at Syracuse University’s Communication Hope through Assistive Technology camp. He has previously taught sports broadcasting as an adjunct professor at S.I. Newhouse School of Public Communication.

ROAD TO WHITE SOX/ESPN/NBC

Benetti, like many of us that were fortunate enough to have a radio station at our high school, joined his school’s radio station. At Homewood-Flossmoor High School in Flossmoor, Illinois, Benetti was a regular disc jockey on WHFH and also did play-by-play of various Vikings sporting events. 

As mentioned, he attended Syracuse where he called lacrosse and women’s hoops. Then upon graduation he enrolled at Wake Forest’s school of law. While there, Benetti was the voice of High Point basketball games, Syracuse Chiefs baseball and he did high school sports for Time Warner Cable. 

Benetti served as an intern for Chicago sports radio station 670 The Score. In 2011 Benetti joined ESPN, where his broadcasting career would move him into television, despite his childhood preference for radio-only broadcasting. Benetti would call select college basketball games for the ESPN3 online service, and then move on to ESPN2 and ESPNU. In 2013 Benetti called his first football game for ESPN’s syndicated American Athletic Conference package.  

In 2020, Benetti signed a multi-year extension with ESPN.

WHY IS HE SO GOOD?

There is something inherently likable about the way Benetti calls a game.  He has the authoritative voice you like to hear from an announcer, yet he isn’t monotone. When he gets excited during a game, he doesn’t shout and scream, it’s much more natural. It sounds just like it should in the flow of a game that has big moments. It’s a good lesson for some young broadcasters that like to scream their way through those times.  

Benetti is entertaining to watch. Whether you’re an old school follower of baseball and feel that batting average is still important, or a newer, metrics fan, he can appeal to you. He doesn’t rely on the stats. Benetti will take those stats and make a story, or build an argument with them. It’s a much cleaner way to get the point across rather than just the straight numbers. 

I like the underlying sarcasm that will find its way into his telecasts from time to time. Benetti is a smart guy and you can always tell when he doesn’t completely agree with something. It’s not delivered in a mean-spirited way, but the point is made, usually in a very entertaining way. 

To me, the mark of a great play-by-play announcer is not just how he/she calls a game, it’s how they make their analyst sound. Are they getting the best out of their partners? When you work with someone consistently, it’s an easier process than when you are working with a rotating group. When Benetti is calling White Sox baseball games locally in Chicago, you can tell that he and Steve Stone are on the same page. They get the reps every day and by now, know each other extremely well and play off each other the same. 

With NBC’s MLB Sunday Leadoff games, he’ll be working with a different analyst every week. One from each team’s local broadcast. For some, this would be difficult to deal with. Not for Benetti. He already works with a number of different analysts during his college football and basketball duties on ESPN. His personality lends itself to making each telecast unique based on who he may be working with for that game. You might say he’s really looking forward to the chance to do this. 

“It feels like you’re hosting a cocktail party every week,” Benetti said on a recent NBC media conference call. “This one friend doesn’t know this other friend, or they might, but the idea is to make sure that there’s always conversation and to get to know people quickly. I have found I really have a love for that.” he added. “When I heard about the different analysts rotating in, it was my favorite part of the whole thing. I just the love the idea that every telecast is different.”

“There’s a reason we picked Jason,” NBC Sports executive producer Sam Flood said. “We did our homework. We know him. We love what he does, and we think he’s the perfect person to be in that middle seat at the dinner party.”

Benetti compared the experience to an episode of Curb Your Enthusiasm on the conference call. 

“I watched a Curb Your Enthusiasm episode from either last season or the season before where they were having a dinner party, and there’s this whole discussion about who’s the best dinner party middle, who the best person is to sit in the middle of the table to keep the conversation going,” said Benetti. “I think all of us aspire to be that at dinner parties if we’re at all an extrovert, even a little bit.

“I think in my understanding of people, like I’ve done a lot of games with a person once, and the way I see it is when you sit down to do a game, the audience does not care at all if you’re best friends with somebody or if you just met them for the first time. And so, it’s on us, it’s on me, it’s on everybody in the booth, to understand each other and maybe have a meal before the game or talk on the phone or whatever.”

He added that it’s important that everyone in the booth has an opportunity to be at his/her best. Benetti realizes that the task of making that happen falls on him. 

DID YOU KNOW?

Benetti was born 10 weeks prematurely and hospitalized for three months. During the three months in the hospital, Benetti had a respiratory illness while in intensive care that deprived his blood of oxygen. It is believed that caused his cerebral palsy, which was diagnosed when Benetti was a toddler. He underwent years of physical therapy and two surgeries to improve his ability to walk. 

Benetti’s cerebral palsy prevented him from playing tuba during marching band season. As he told ESPN Front Row in 2014, “I wasn’t balanced enough to carry it in marching band.” Not wanting to exclude him, the band director asked him to serve as the halftime broadcaster for their marching events. 

He helped to launch a Cerebral Palsy Foundation campaign called “Awkward Moments with Jason Benetti” in order to bring awareness through humor to the awkwardness that surrounds those with disabilities. The animated videos are voiced by Benetti. 

Benetti explains the reason he got involved. “There are moments and conversations in our society where people rely on accidental snap judgements or speak without forethought or understanding. That’s ok. We all do it, and sometimes it is even funny.” he said in a media release back in 2018. “But, if unaddressed, we don’t know how to move past them. So, the goal of the campaign is to illuminate these moments when we might be on mental autopilot, and – by using humor – show people that they are having misperception about people – and learn to think differently.”

CONCLUSION

Full disclosure, I’ve worked with Jason before and I find him to be not only a terrific broadcaster but also a really good guy. The thing that always struck me about Benetti is how comfortable in his own skin he really is. He is an inspiration to some, a mentor to others and an example for young broadcasters to follow. He is skilled, prepared, aware and a rising star in the industry. 

Dan Orlovsky Staying At ESPN

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FOX tried to lure Dan Orlovsky away, but the rising star analyst is staying in Bristol according to Andrew Marchand of the New York Post. In addition to appearing on First Take, NFL Live, and Get Up, Orlovsky also adds some NFL play-by-play duties as part of his new contract.

ESPN will have a secondary NFL booth for select games this season. While Troy Aikman and Joe Buck will be on the primary Monday Night Football broadcast, Orlovsky will join Steve Levy and Louis Riddick in the secondary booth. They will call doubleheaders as well as a handful of simulcasts.

Sources told Marchand that FOX never considered Orlovsky a candidate to join Kevin Burkhardt in its top NFL booth. The network was offering him the chance to do some play-by-play and also be at the center of a weekday NFL show.

Dan Orlovsky played for a decade in the NFL after spending his college years at UConn. He came to ESPN in 2018 and has covered both college and professional football for the network.