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Why Adam Schein Keeps Sports Radio as the Centerpiece of an Expanding Career Beyond SiriusXM

John Mamola
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Why Adam Schein Keeps Sports Radio as the Centerpiece of an Expanding Career Beyond SiriusXM

SiriusXM Mad Dog Sports Radio host Adam Schein is addicted. For more than 25 years, he’s been fueled by a passion for what he calls the greatest form of media around. Sports radio was the destination Schein knew would be his calling from a very young age. Now, 22 years after leaving WFAN for Sirius Satellite Radio, that addiction has only grown. More passion has provided more fuel for a career built on informed opinion and entertainment that continues to reach new heights.

“I still get the rush every single day for preparation, execution, and collaboration. There’s nothing like rolling up your sleeves and embracing the process and the fun of Schein on Sports,” said Schein. “The most important minute on my show is when you are listening. Simple as that.”

Schein is a Sirius original, beginning his career with the satellite radio platform in August 2004, just two years after it became commercially available. He was the first talk show host heard on SiriusXM NFL Radio. Schein spent years hosting programs alongside gridiron legends such as John Riggins, Rich Gannon, and John Madden.

In 2013, Schein moved to the all-sports Mad Dog Sports Radio channel, expanding his scope and commentary beyond the NFL. He considers Mad Dog Sports Radio the best sports radio station in the country. He’s surrounded by some of the industry’s biggest names, from Stephen A. Smith to Chris “Mad Dog” Russo.

“When I left WFAN, people thought I was crazy,” notes Schein, who joined Sirius before its merger with XM Radio in July 2008. “Now, we’re a behemoth. I’m not remotely surprised by the growth of SiriusXM. Every year there’s an example of how we get that much better.”

Growth Of Schein On Sports

Today, Schein is a cornerstone of consistency on the Mad Dog Sports Radio lineup. His nationally focused show tackles the biggest stories of the day, features a guest list that rivals few, and has built a passionately loyal audience that continues to grow each year. Schein has never taken the opportunity for granted, nor has he become comfortable enough to ease off the gas.

For Schein, the culture of the channel drives every host and every show to a higher level.

“The ultimate thing in radio, there’s a feeling of the next show is going to be better than the next. Whether it’s [Mike] Babchik, Katie Nolan, Mad Dog [Chris Russo], or Stephen A. Smith. There’s great camaraderie between shows,” said Schein. “When you have that kind of togetherness on a channel, it goes a long way in terms of what hits your ears and the chemistry between the hosts. Right now, it’s at a fever pitch and an unprecedented level.”

The results speak for themselves, and recognition often follows. Earlier this year, four Mad Dog Sports Radio programs ranked among the top 10 in Barrett Media’s annual national sports radio rankings. Schein on Sports finished sixth overall, its highest placement to date.

“It means the world. It also speaks to the respect level that people in the industry have for what we do on our channel,” said Schein. “Lineups can change, but we’re in such an unbelievable place right now with our lineup. For all of us collectively and individually, we’re in a groove right now and hotter than ever. On a day-to-day basis, there is a ‘first’ from the hosts and the audience that every show is going to be a rock and roll performance you can’t miss.”

Expanding Beyond Sports Radio

Success often creates additional opportunities. Schein’s success with Schein on Sports has been no exception. Last year, he began handling in-game updates for the NFL on CBS. Then, in March, he launched another daily program, Schein Time, a streaming sports talk show for the New York Post and California Post Sports.

“Everything always revolves around the radio show. That’s the only way it works for me. I’ve always been loyal to SiriusXM, and they’ve been incredible to me,” said Schein. “I’m lucky with CBS and the Post, they absolutely understand the radio show is the daily priority.”

For years, Schein has maintained a disciplined approach to preparing Schein on Sports. However, Schein Time requires a different strategy. Rather than planning for a structured three-hour national radio show, the streaming format allows greater flexibility. The target is about 45 minutes, but the show can run longer or shorter depending on the conversation. While many of the topics overlap, the audience and presentation differ.

“It’s totally different in terms of the mediums. One is a national radio program, the other is YouTube. It’s so different in the time spent on topics and the method to the madness,” notes Schein, who launched the show’s dedicated YouTube channel last week. “It’s more about what’s going to be a break out. What will hit on social. Different things work differently on Schein Time.”

The feedback during Schein Time’s first few months has been overwhelmingly positive. Schein said the analytics the Post hoped to achieve have met and exceeded expectations. While he doesn’t obsess over every metric, Schein pays close attention to what resonates with digital audiences and why, especially across different platforms.

“I’m a big believer in the beginning of the show taking chances. Let’s see what hits, what doesn’t in the court of public opinion and learn from it,” said Schein. “I pay a lot of attention to the Instagram numbers in particular, and always take a look at that more than anything else. I find that the data Instagram provides gives great insight for our team on what is working for us.”

With the NFL season just over a month away, Schein said launching the show’s YouTube channel before kickoff was critical, especially as every platform battles for attention during what could be the biggest season yet for sports content consumption.

More The Merrier

The sports media industry is highly competitive. As brands across the country prepare for the fall season, many are searching for new ways to reach consumers. Next month, SiriusXM will add 42 Audacy-owned local radio stations to its platform, including 23 sports radio brands with established audiences across the country.

Rather than viewing those additions as competition, Schein sees the opportunity differently.

“I learned a long time ago at SiriusXM, the more the merrier. You want people to subscribe and be a part of the SiriusXM family,” says Schein. “NBA Radio is great for us. College Sports Radio is great for us. I don’t think of Audacy’s brand being added as competition… People get ancy, and those listening to those local brands may discover us.”

Schein said the additional stations don’t create extra pressure because those expectations have been part of the culture since day one.

“It’s my job to make sure you’re also simultaneously hooked when you come to us,” says Schein. “That news to me was just awesome. It takes the bigness of SiriusXM to a level that’s just off the charts. I was pumping my fists when I saw the news.”

One familiar brand making its SiriusXM debut in September is Schein’s former home, New York City’s WFAN, where he reportedly was rumored to be returning following Mike Francesa’s retirement.

Years later, Schein insists the thought of leaving SiriusXM for a return to WFAN has never entered his mind.

“In all sincerity, my goal is to be at Mad Dog Sports Radio and SiriusXM for my entire career. That’s not spin in any way. I love what I do,” said Schein. “I’m smart enough to not close doors elsewhere, but I haven’t thought about it. Not once.”

In an industry where personalities constantly chase the next platform, Adam Schein has built his career by remaining loyal to the one that first hooked him. Television, streaming, social media, and YouTube have expanded his reach, but they haven’t changed his identity.

More than two decades after discovering his calling—and 22 years after betting on SiriusXM—Schein is still chasing the same feeling. The microphone comes on, the adrenaline kicks in, and the addiction to sports radio is as strong as ever.

That’s exactly the way he wants it.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Country Radio Hall of Fame 2026 Class Recognized Officially

Kevin Callahan
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Country Radio Hall of Fame 2026 Class Recognized Officially

The Country Radio Hall of Fame ceremony is always a powerful reminder of why our format is completely unmatched in broadcasting and often the envy of other formats. Notably, it is not just an industry dinner. Instead, it is an intergenerational family reunion packed with genuine laughter, emotional acceptance speeches, and surprise video cameos on screen. Major country artists thank the programmers who built their careers during these touching moments.

Before a single award was handed out, the room paid a heartfelt tribute to the late Bill Cody, a 2008 inductee. His legendary presence at WSM set the standard for our business. Finding a new host would be no small task, but my former West Coast colleague Heather Froglear did a masterful job as MC. She brought warmth, dignity, and perfect energy to the evening — all in a stunning pink dress!

Honoring a Legend: Lon Helton

The night kicked off by recognizing Lon Helton with the 2026 CRB President’s Award. Lon has spent over four decades making country radio smarter, stronger, and more honest. Through Country Aircheck and Country Countdown USA, his dedication has been unmatched. He advocates for our format, asks the tough questions, and welcomes the next generation of broadcasters.

Roots at KSON and Beyond

For me personally, celebrating this class hit close to home. Specifically, it started with Rick Jackson. Rick was the General Manager at KSON who hired me as Program Director. Over those years, Rick and his wife Gina became dear family friends. I learned a massive amount from Rick, and I place him squarely at the top of the heap — the best GM I have ever worked with. From launching KYGO to building a syndicated classic country powerhouse reaching over 160 stations, Rick represents the absolute best of station leadership. Furthermore, Rick was always one of my biggest cheerleaders, so there was no way I’d miss celebrating his induction.

The KSON connections ran deep all night. John Marks, who programmed KSON before heading to SiriusXM and later Spotify, was rightfully inducted. His remarkable 51 year career spanned terrestrial, satellite, and streaming platforms. Taking over at KSON after John left meant filling big shoes, but his legacy of innovation set a high bar.

Additionally, Chris Carr is someone I got to know well during my time with KSON. Chris is a killer talent and a six-time CMA winner. Equally important, he is a good human whose work raising millions for St. Jude and local military families embodies what local radio is all about.

Storytellers, Humor, and Leaders

What made the acceptance speeches stand out this year was the incredible balance of humor and raw storytelling. Phil Hunt, who worked closely with one of my most treasured mentors, Rusty Walker, delivered a masterclass. His unique storytelling ability should literally be bottled for our industry. Storytelling remains our ultimate weapon on the air.

Michael J had the room in stitches sharing career mishaps. Subsequently, he reminded everyone that radio’s true impact comes from caring, not perfection. His work raising over $30 million for St. Jude speaks volumes. Bruce Logan was honored for over three decades of risk-taking programming leadership. Moreover, he dedicated a quarter century to the CRS agenda committee across multiple major markets.

Rounding out this legendary class is Marci Brown from Audacy. Marci and I worked together as Regional Vice Presidents at Audacy. Seeing her become the youngest inductee in Hall of Fame history was proof of her passion and accomplishments. She rose to the occasion with relentless work ethic and passion. Demonstrably, community-first leadership always yields long-term success. Marci also rose to a challenge set by her peers and friends at her table — I learned about it after the ceremony. I couldn’t contain my laughter. She’ll need to be the one to share it with you.

The Future Remains Bright

Every single one of these eight honorees proves that country radio is alive and well. Furthermore, it is deeply human. When you look at the sheer level of talent, heart, humor, and mentorship in this class, optimism about our medium’s future is impossible to resist. Congratulations to the class of 2026. You make our industry proud.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Kidd Kraddick’s Morning Show Legacy Inspires Industry Today

Jim Ryan
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Kidd Kraddick’s Morning Show Legacy Inspires Industry Today

I was reminded the other day of the passing of Kidd Kraddick. It was a Barrett Media post on the day we lost Kidd 13 years ago. I only knew him for a short time, but felt I knew him well. With Morning Show Boot Camp happening this week, where Kidd is annually honored with the Kidd Kraddick award, this week’s column celebrates the man I had the pleasure of knowing.

The Consulting Years

Between my time at Clear Channel (now iHeartMedia) and CBS back in 2009, I had a brief foray into consulting. I worked with several Clear Channel stations I had been previously involved with, along with Delilah. Greater Media was a client, as was Kidd Kraddick. The first time we spoke, I told him I was in awe of his show and believed there was nothing I could do for him. He replied that he heard I understood the new PPM methodology and wanted my help to grow his ratings even higher. Who would say no to Kidd?

I went back through my email folder and uncovered one of my first notes to Kidd, sent at 1:20 p.m.: “I’m so impressed with that entertainment feature in the 6 a.m. hour… that is the best scoring show biz segment I have ever seen in PPM.” Kidd’s reply at 2:08 p.m.: “I just ran around my building and quoted that. And yes, the whole morning show is still here at 2 p.m. We’re sick.” That was the moment I learned there was significant hard work behind all that talent. Moreover, I realized I had met my match.

Learning from Excellence

Every Sunday, when Media Monitors released their raw data, I would listen to each day’s shows. The data I gave Kidd hopefully helped shape the content on the show, as PPM was new and I learned from it as well. Specifically, his interview with Taylor Swift proved revelatory. Long before the Eras tour, I saw his conversation with Tay take his meters to heights I had never witnessed before. So much for people dismissing interviews in PPM. The right conversations with the biggest artists could drive ratings. Ultimately, what I learned from this relationship 17 years ago still applies today.

When I joined CBS, I had to say goodbye to Kidd — until the summer of 2011. At that point, I took on additional duties as Program Director of KVIL in Dallas, directly across the street from Kidd. That’s when our relationship changed. We shifted from my being his client to becoming his friend. He would pick me up in his hot car a block away from KVIL so nobody could see. We would have a long lunch — a very long lunch. It was always about radio, and he did most of the talking.

A Man Obsessed with Relevance

He shared how he was obsessed with keeping the show relevant as he aged. Notably, that was the key word I remember him using more than any other — relevant. Not only with the cast but with the content they did on the show. He kept the evolution of the cast so relevant that when he passed away, the ratings of the show actually grew. His number two, Kellie Rasberry, led the team and continues to perform exceptionally today.

He was as passionate about his charity as his show — and how much it meant to him. Kidd’s Kids should be the blueprint for every long-running successful show. It would take me years to realize how the charity efforts of a show deepen audience relationships. Additionally, these efforts help drive ratings. But Kidd was the one who planted that seed. I felt he wanted me to try putting his show on at WNEW in New York since that would have been a huge boost to his syndication efforts. Yet, he never asked for the order. A great talent rarely does — there is shyness when it comes to that.

A Legacy of Hard Work

Yes, Kidd was talented. However, he was also one of the hardest working, most obsessed with relevance and caring people I have ever met. To the show that gets the Kidd Kraddick award at this year’s Morning Show Boot Camp, you have some enormous shoes to fill.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

20 Brands In 20 Days: Rob Miller, NEW 102.7 New York

David Hill
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20 Brands In 20 Days: Rob Miller, NEW 102.7 New York

When you’re running a radio station in a market as competitive and diverse as New York City, the pressure to stand out is immense. The Hot AC format — blending contemporary hits with established favorites — faces particular challenges in an era of infinite streaming options and music discovery tools. Yet terrestrial radio remains a powerful medium for reaching commuters, office workers, and listeners who value personality-driven programming. Ultimately, for Rob Miller, Program Director at NEW 102.7, the answer isn’t complicated — it’s about authenticity, community, and understanding your audience.

“In a world where people can get their music anywhere, what’s the thing about the brand that you have that’s going to make a difference in their lives?” Miller explains. “For us, it’s about giving back. It’s about talent that listeners can relate to because they live here. Our personalities understand when to step up and utilize the platform for the greater good.”

What separates a successful Hot AC station from the rest? “You’ve got stability, young stars, new stars — a little bit of everything,” Miller notes. “That’s a good recipe for success.”

Miller agrees, but with a caveat about execution. “It’s really about how all the members of the team work solo and how they work together as a unit. Notably, we’re diverse in terms of backgrounds and ages. Still, what’s consistent is that they all understand our audience and can connect with listeners on a personal level. Ultimately, we win when we’re leaning in on local and relatable things.”

The Talent Lineup: A Formula for Local Connection

Karen Carson, proud Jersey girl, anchors NEW 102.7’s top rated morning show, rooted in fun and positivity. It’s the only female-led morning drive show in New York City. After more than 3 decades on air, she’s joined by Anthony Malerba, who started as an intern. He’s evolved into an integral part of the show. Now 30 and a new father, Anthony brings authentic New York energy to the mic — literally. A Brooklyn native and wrestling enthusiast, his zero-filter presence resonates with the core audience.

The combination of Carson’s experience and Malerba’s youthful perspective creates a natural balance. Long Island’s own John Mingione completes the trio. Importantly, he brings viral creativity, sharp comedy and real-life chaos to the show. As an award-winning filmmaker, musician and producer, his ability to capture shareable moments and engage listeners beyond traditional radio has become invaluable for the station’s digital footprint.

Middays and Afternoons: Versatility and Reach

Emily West brings a grounded, feel-good energy to middays to keep workdays moving. As a suburban Mom of two, with one heading to college, she’s totally living the life of so many NEW 102.7 listeners. Additionally, she contributes as an on-camera traffic reporter for NBC 4. This extends her brand reach across platforms and builds credibility as a local media personality. In afternoons, Mike Adam’s vibe is deeply immersed in music and entertainment culture. He’s built a career at the intersection of radio, television, celebrity interviews and social media. His work has appeared across major platforms like MTV, VH1, Music Choice and Inside Edition and his artist interviews drive significant engagement across Audacy’s social platforms, creating value beyond the traditional radio broadcast.

The New Guard: Bru and the Influencer Crossover

“We were talking earlier about how there are influencers with followings much bigger than many radio personalities,” Miller noted. “Bru is the perfect example. He built a solid fandom on TikTok and now with more than 130 million combined social followers, Bru’s become one of the most recognizable digital-first voices in music and entertainment culture. The biggest names in pop music want to sit and chat with Bru…Taylor Swift, BTS, Harry Styles and Olivia Rodrigo were among his guests this past year.”

Added to the lineup in April, Bru produces a custom, interactive show for New York every weeknight. Always engaging with callers about what’s happening in pop culture and the big events in the greatest city in the world! Importantly, this strategy capitalizes on his digital presence while introducing his social media audience to terrestrial radio. Meanwhile, it maintains local relevance for the station’s core audience and bridges the gap between traditional and digital media consumption.

The Responsibility of Broadcasting

Miller grew reflective when discussing the role radio plays in increasingly disconnected times. The medium remains uniquely powerful for communities, particularly in sprawling metro areas where audiences are dispersed across multiple boroughs and surrounding regions. “In a world that’s become more disconnected, it’s an opportunity for local radio to lean in on connecting people again.”

The responsibility, he argues, extends beyond entertainment. “Our duty is to create an uplifting positive atmosphere where people tune in to get the music they love, the news they need to know about their area, and everything pop culture. Furthermore, we make sure our personalities represent the audience we seek and understand what matters to them.”

For listeners in a sprawling market like New York, where commutes can stretch for hours and neighborhoods often feel isolated from one another, the radio station becomes something more. It becomes a community touchstone beyond mere background music. The station serves as a unifying force during rush hour drives, morning routines, and afternoon workdays.

“Listeners discover artists they’ll love for years to come,” Miller said. “They hear about great new spots for dinner or cool things happening this weekend that they can do with their families. In a city like New York, that responsibility to inform and connect is more important than ever.”

The Bottom Line

NEW 102.7’s success isn’t an accident. Rather, it’s the result of thoughtful talent development, genuine community investment, and an unwavering commitment to local relevance. In a media landscape increasingly fractured by streaming, social platforms, and infinite choice, that formula feels increasingly valuable. The station has built something that can’t be replicated through algorithms or corporate radio playbooks — genuine local connection.

As Miller put it simply: “We win when we’re leaning in on local and relatable things.”

In New York — a city of eight million stories — that’s not just smart radio strategy. It’s essential. For a market where listeners are searching for authentic voices and real connection, NEW 102.7 has found its formula.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How ‘Inside Training Camp’ Is the Best Gateway to the Start of the NFL Season

John Molori
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How ‘Inside Training Camp’ Is the Best Gateway to the Start of the NFL Season

For the average person, beach days and sweltering temperatures signal the start of August. But for football fans, August means only one thing: the start of NFL training camps. And if those football fans watch TV, August also means the return of Inside Training Camp on NFL Network.

I caught this past Monday’s live edition of the program, hosted in studio by Rhett Lewis. He was joined by a host of NFL Network and ESPN reporters in the field at various team training sites.

Daniel Jeremiah opened the show live from the Dallas Cowboys’ camp in Oxnard, CA. Once again, the NFL’s most compelling team gave Jeremiah plenty to discuss. As he spoke about new arrivals on the roster, viewers got a live look at the Cowboys running through offensive and defensive drills.

This is one of the best parts of Inside Training Camp. The show gets fans fired up for the upcoming NFL season with visuals of training camp. Sunshine, rabid fans, tackling dummies and JUGS machines. Coaches bellowing instructions and blowing whistles. Equipment managers tweaking helmets and pads.

I love it all.

Action From Around The Country

NFL Network’s Stacey Dales was up next, live from Packers training camp in Green Bay, interviewing Packers safety Xavier McKinney. Despite the loss of the talented Tom Pelissero in the recent layoffs, NFL Network still has a bevy of outstanding reporters. Dales is certainly one of them. She has an easygoing, personable interviewing style. Dales made McKinney feel comfortable as they talked about his development as a player and the Packers’ outlook for the upcoming season.

An interesting trio was next on this edition of Inside Training Camp. NFL Network’s Maurice Jones-Drew joined ESPN’s Alex Smith and 49ers President of Football Operations and General Manager John Lynch live from the team’s training camp in Santa Clara, California. Once again, San Francisco is battling injuries with a banged-up receiving corps. Ever the optimist, Lynch said that despite the injuries, he likes where the roster stands.

Back in Oxnard, Jeremiah interviewed an enthusiastic Cowboys Head Coach Brian Schottenheimer. It was the first day of padded practice, and Schottenheimer revealed that the coaching staff eases players into workouts rather than throwing too much at them immediately.

The NFL Network and ESPN now essentially operating under the Disney umbrella. Moreover, the crossover of talent from both networks is in full force. Jeremiah welcomed ESPN’s Mina Kimes for a segment from the Chargers’ training camp in El Segundo, California. El Segundo is Spanish for “The Second,” which is fitting because the Chargers finished second in the AFC West last season. The team hopes to make the jump to division champion in 2026.

This segment put Kimes in a completely different role. Normally an analyst on NFL Live and other ESPN productions, she seemed a bit uneasy at first in the unfamiliar position of interviewer. It was a different vibe for her as she asked Khalil Mack what fans can expect from the Chargers’ defense this season.

Interviews With The Stars

NFL Network reporter Mike Garafolo and analyst Brian Baldinger reported live from the Patriots’ training camp in Foxborough, Massachusetts. The pair conducted a lively interview with one of the newest threats in New England’s receiver room, A.J. Brown. The rejuvenated Brown was clearly pleased to be in New England.

“It’s been so much fun. Each and every day, we come to work with our hard hats on. Each and every day, you know, it’s a blessing,” said Brown.

Baldinger asked a key question about Brown’s relationship with Patriots Head Coach Mike Vrabel, who coached him in Tennessee. Brown predicted that his game is going to reach another level because of the support system Vrabel provides.

As always, the technical staff on Inside Training Camp supplied terrific, relevant graphics and statistics while adding excellent visual energy to the broadcast. Jones-Drew was front and center in a feature on the Los Angeles Rams’ Super Bowl expectations. Since he serves as the Rams’ radio color analyst during the season, he offers unique insight into the team.

Rams Head Coach Sean McVay — who, when he gets on a rant, is more intensely motivating than Tony Robbins, David Goggins, and Mel Robbins combined. He reflected on last year’s loss to the Seahawks in the NFC Championship Game. Then looked ahead to the upcoming season. It was a strong feature, and Jones-Drew did a nice job as the reporter.

One of the more interesting interviews on this edition of Inside Training Camp featured Raiders defensive end Maxx Crosby. The All-Pro was traded to the Ravens during the offseason, but the deal was nixed because Crosby failed Baltimore’s team physical. In true fashion, Crosby showed up with nearly no fashion. He went completely bare-chested for the interview.

A definite future broadcasting star, Crosby remains one of the most candid, articulate, and engaging players in the NFL.

NFL Network’s Omar Ruiz and David Carr conducted the interview with Crosby from Raiders camp in Henderson, NV. To his credit, Carr jumped right in by asking Crosby about the ill-fated Ravens deal and his mindset now that he was back with Las Vegas. Crosby did not back down from that or any other question. He offered thoughtful, insightful answers throughout.

Inside Training Camp certainly gets around. Coming back from a break, viewers saw Washington Commanders quarterback Jayden Daniels and wide receiver Terry McLaurin looking sharp in drills as both players continued returning from injuries. ESPN NFL Insider Jeremy Fowler then interviewed McLaurin from Commanders camp in Ashburn, VA. Like Kimes, Fowler is not known as an interviewer, but he seemed relaxed and comfortable in the role.

Celebrating Football’s Arrival

Two hours into this three-hour edition of Inside Training Camp, Mike Yam and Mike Robinson took over studio duties. Yam is one of the best hosts on NFL Network, while Robinson can only be described as personality-plus, openly sharing his joy and passion for football with viewers. Yam then tossed to Insider Ian Rapoport, who was joined by veteran NFL Network personality Steve Wyche at Ravens camp in Owings Mills, MD.

I compare Wyche to ESPN’s Jay Harris. Both are consummate professionals who have been around for years, know exactly how to do their jobs, and consistently bring their A-game.

Fast-rising ESPN reporter Ben Solak was at Colts camp in Westfield, IN, discussing the return of Indianapolis quarterback Daniel Jones from a torn Achilles suffered in 2025. I like Solak a lot. He blends reporting and analysis exceptionally well and is going to be a staple at ESPN — or wherever else he chooses to be — for years to come.

Similarly, Inside Training Camp has become a summer staple on NFL Network. More importantly, it serves as a joyous reminder that the weekly drama that is NFL football has finally returned.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Christine Romans Built Her NBC News NOW Show With the Kitchen Table in Mind

Garrett Searight
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Why Christine Romans Built Her NBC News NOW Show With the Kitchen Table in Mind

NBC News NOW has a new dayside program, and Christine Romans is the driving force behind it. Her show, Current with Christine Romans, debuted on Monday, August 3rd.

Romans described the process of assembling her team.

“It’s really fun because we’ve hired a team — some people are brand new to NBC News, and others are from within the organization,” said Romans. “Everyone’s got a different strength and a different set of talents. It’s just been really fun to build a team, and the news flow is unrelenting, so every single day there’s so much to work with and so much to put into two hours of breaking news. It’s just been delightful.”

Romans also spoke about the unpredictability of live television.

“You have a rundown maybe an hour and a half before the show goes on, and you sit together and you’re like, okay, this is what we think the show is going to look like,” Romans said. “You’ve worked on it, you’ve fact-checked it, you’ve been painstaking about the verbs you’re using, and you’ve made it tight. And then something breaks — and that’s really fun. I love breaking news. I’ve anchored breaking news before, and that is one of my favorite things to do — when everything’s out the window and it’s just you in the control room, the 15 facts, and the one reporter in the field, just trying to make it all sing. I love doing that.”

A Show Built Around the Kitchen Table

Romans explained the editorial philosophy behind Current.

“I have a background in business news and the economy. But it’s not a business news show,” Romans said. “I have anchored breaking news and all kinds of news before. So I wanted to have a little bit more economy in a general news show than maybe you’re used to. But I want to do it in a way that is very kitchen table.

“I have a jargon jar that I keep on a little table next to the desk, and I tell everybody there’s going to be no jargon — no ‘earnings beat expectations’ or this or that about the economy,” she stated. “That’s jargon. That’s like the gate that keeps people from understanding what’s happening. I really want it to be a Main Street-focused show where we take the news of the day — the things that are happening in the halls of power, on Wall Street, and in Washington — and really tell the American family what it means at the kitchen table. That’s kind of our framing for everything.”

Romans pointed to one segment in particular as an example.

“I feel like our story selection has been very good today,” Romans said. “For example, we did an amazing piece, a segment with Gretchen Morgenson, who’s an award-winning financial journalist, about insiders and companies who are selling stock at almost record levels. What does that tell you when people inside the executive suite are selling their stocks so much? What does that mean for people like us who are just regular investors? I was really proud of that segment in particular.”

Finding the Right Moment at NBC News NOW

Romans reflected on her path to the network.

“I think the timing is amazing for me,” Romans said. “I was at another network for two decades, and I moved over here two-and-a-half years ago, and I have felt so welcome in the NBC family. Growing up, you have NBC families and CBS families and ABC families. I can remember being on my grandparents’ farm, watching the news while we were getting dinner ready — I just remember we were always an NBC family.

“So it feels like such a great next move for me to be here at a time when it’s so exciting — the changes that are happening, like the streaming side,” she continued. “NBC News NOW has been so successful, and we’re starting this new show with a blank slate, a blank page. A lot of times people who have cable — they maybe watch MSNBC or they watch Fox, but they want to watch NBC News for their other news content, maybe news content that’s right in the middle. So I love feeding that, and I love being a part of that right now.”

As part of the new show, Romans is introducing the 50 States in 50 Days series. She’ll dive into real topics and issues at the state-level to showcase the power of locality.

“Real change happens on the local level — it happens in towns, by mayors, by governors,” Romans said. “I just feel like it’s so empowering to tell those stories in each of those states, where people are figuring out how to fix a problem and they’re doing it. I think that gives hope to viewers who might feel overwhelmed by the news flow, or overwhelmed by the direction of the country, and they can remember that real change happens locally.”

With the launch of Current, Romans was asked how she’ll judge success for the program. She says that answer is a long-term play.

“Being on the air tomorrow is my gauge of success,” Romans said with a laugh. “I think if I step back and have the luxury of thinking longer-term, success for me will be if our viewers feel like they understand how it works — this interplay between Washington and Wall Street and their daily life — and learn something about how the news affects them. Good people have to always be informed — that’s so important in a healthy democracy. So I hope that people watch the show and feel like every day they’re part of a conversation about how this system that we live in works.”

The NBC News NOW platform — with the addition of Current with Christine Romans — has hours of live coverage throughout each day. It’s just another expansion of news content. And that’s something Romans is championing.

“I love that the medium has changed so much since I started,” she noted. “There are so many different ways to get news, in so many different forms, and it’s fun at a place like NBC News to be able to be a part of that in so many different ways — telling a story on so many different platforms.”

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Vertical Video Isn’t a Fad Anymore — It’s Where the Money and the Audience Are

Garrett Searight
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Vertical Video Isn’t a Fad Anymore — It’s Where the Money and the Audience Are

For years, the industry has treated vertical video like the awkward cousin at the family reunion. Many media executives nod politely toward TikTok, YouTube Shorts, and Instagram Reels while keeping their real budgets and their real attention on longer-form horizontal content. It’s been dismissed as a distraction, a Gen Z fad, a place for dances and not much else. That posture is getting harder to defend by the week.

Just last week, I made the case that Facebook needs to be on every video creator’s radar because the ad dollars flowing through the platform are real and growing. This week, the case gets bigger. Vertical video isn’t a side hustle anymore. It’s becoming the main event, and the numbers back that up.

Don’t just take my word for it, though. Take Hernan Lopez’s word. He knows this space better than most people in media today.

The Man Behind the Numbers

Lopez isn’t some outside observer guessing at trends. He founded Wondery, built it into one of podcasting’s most successful studios, and sold it to Amazon in 2020. These days he runs Owl & Co and the Vertical Index, and he’s spending his time tracking exactly the kind of shift creators and publishers can’t afford to ignore. His comments here come from a conversation with Amplifi Media’s Steven Goldstein, one of the sharpest analysts working in podcasting and digital media today.

And when someone with that résumé starts talking about vertical video in terms of tens of billions of dollars, people should listen.

According to Lopez, the growth curve is steep and it’s not slowing down. “Excluding China, (vertical video) is on track to hit $150 billion in 2026, up from $106 billion,” he told Goldstein. Forget incremental growth. That’s a category exploding in real time.

Lopez was also careful to clarify where that money is actually coming from. “One thing to be clear about that figure: the vast majority of it is advertising on Meta and TikTok, not the buzzy corner everyone fixates on,” he said.

So while creators chase viral moments, the bigger story is happening in the ad infrastructure quietly humming underneath the platforms everyone already uses.

What’s most interesting, though, isn’t just the revenue. It’s what’s actually being built in the vertical format now. Vertical video has outgrown its early reputation, and the range of content proves it. “We’re already seeing vertical comedy, vertical news, vertical sports, vertical live shopping,” Lopez said. “The Emmy-nominated show Subway Takes is essentially a vertical podcast that happens to live on Instagram. There’s even scripted vertical comedy now, a show called Roomies, native to Instagram, that plays like an early creator version of Friends built for the vertical medium. Peacock is testing vertical NBA content. Whatnot, a live-shopping app worth $11 billion, launched vertical-native instead of retrofitting the old QVC model.”

Read that list again. An Emmy-nominated show. A scripted comedy drawing Friends comparisons. A major sports league testing content formats. An $11 billion company building vertical-first instead of adapting something old. This isn’t a niche corner of the internet anymore — it’s where legitimate, well-funded media businesses are placing their bets.

$150 billion in revenue this year is a massive jump from last year, and nobody needs a crystal ball to guess that number keeps climbing in 2027. Meanwhile, discovery has always been podcasting’s toughest hurdle, and short-form vertical content has quietly become one of the most effective tools for solving it. Shows that struggle to get found in a crowded podcast app can find new audiences through a fifteen-second clip that hits the right algorithm at the right moment.

So no, vertical video isn’t just for teenagers filming trends in their bedrooms anymore. It’s carrying comedy, sports, news, live shopping, and scripted entertainment, and it’s doing it at a scale that traditional media companies can’t dismiss any longer. Creators who keep treating it as an afterthought are leaving both money and audience on the table.

Vertical video deserves a spot at your content table. Make space for it, because it’s not waiting around for anyone’s permission.

Derek Papa on KNBR Cutting Greg Papa, Greg Silver: “I Do Not Support These Moves Whatsoever”

John Mamola
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Derek Papa on KNBR Cutting Greg Papa, Greg Silver: “I Do Not Support These Moves Whatsoever”

Greg Papa and Greg Silver are no longer at KNBR in San Francisco following a station announcement earlier today. KNBR hosts Derek Papa and Adam Copeland addressed both departures Wednesday on Dirty Work hours after the news broke.

What We Know: Cumulus Media and KNBR laid off Greg Papa and Greg Silver from the station earlier today. Papa had been managing a cancer diagnosis and hadn’t returned to a full schedule in months. Silver had been co-hosting middays while also producing the show. Derek Papa, Greg’s son, and Adam Copeland broke down the moves live on the air just hours after the news broke.

What They Said: (All quotes via KNBR Dirty Work with Copes & D-Pop)

Derek Papa says there was no way to prepare for the news his father, Greg Papa, lost his job while battling cancer: “Nothing prepares you for talking about your father having cancer on the radio. Nothing prepares you for talking about him being let go. I owe a lot to my father. The reason I’m in this business is because of him. This past off season was hell. It’s been well documented. I didn’t know when he was coming back on the mic, and I wanted him to dictate that himself.”

Derek Papa doesn’t agree with the move to lay off his father from KNBR: “Today’s a day I can’t escape from because it’s the biggest thing probably in the Bay Area. The Giants game is irrelevant. This is the biggest topic, honestly. I know we work for Cumulus. I do not support these moves whatsoever, but it is what it is. I’ll let the company decide how they want to handle this thing with my father going forward.”

Derek Papa on Greg Silver being laid off: “He never complained. Obviously dealing with my dad’s situation, not knowing who your co-host is going to be. Also having to produce and host at the same time. It’s a bitch. Greg Silver handled it perfectly, so I’m sick for him. But I know that he’s going to land on his feet. He’s going to do a great job. So I’m thinking about him today.”

Adam Copeland on the layoffs of Greg Papa and Greg Silver at KNBR: “This is something that affects us personally. I’ve not been told anything about this by management other than what’s been reported. Except for who no longer is employed here. I don’t really know how to approach this. This isn’t the type of show any of us want to have to do or to talk about. But there is no dirtier work than having to do a show like this. I think you and I are equipped to handle it.”

Adam Copeland on the difficulties he’s having working for a station that consistently cutting talent: “I pour my heart into this thing. I love doing this job and love this show. I love creating content, being goofy, cracking jokes and seeing what works and what doesn’t. It’s really hard every day emotionally to put life aside and pour your heart, your mind, and your energy into one place unilaterally. Then to have days where you genuinely have to question whether or not your morals and your values align with the place that you’re pouring that energy into. Today’s one of those days for me, man. It makes it tough. I gotta tell you how it is. I don’t want to do shows like this, and it’s hard to keep coming in and having this happen. It just sucks, man. It sucks for everybody.”

What Remains Unclear: Whether Papa returns to broadcasting once healthy is still unknown. Silver’s next move also remains unclear. John Lund will be replacing both Silver and Papa beginning on Monday.

What It Means: For both Derek Papa and Adam Copeland, this hits personally, not just professionally. For Copeland, his comments raise harder questions about working somewhere that keeps continuing to cut talent. Both hosts pushed back publicly, an unusual move for employees of the company involved. However, the authentic approach to a story that transcends sports talk is one that listeners appreciate. The hope remains the Papa will find an avenue back to KNBR as he continues to navigate his health battle. Silver will surely land on his feet with his previous work providing a great skill set to provide for any network/brand.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Worldwide News Network Launches Weekend Business Reports, WTOP First Affiliate

Garrett Searight
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Worldwide News Network Launches Weekend Business Reports, WTOP First Affiliate

Worldwide News Network is expanding its audio news portfolio. The network has launched weekend business reports with WTOP as its first affiliate.

What We Know: Worldwide News Network debuted WWNN Weekend Business Reports on Saturday, Aug. 1, with Hubbard Broadcasting’s WTOP in Washington, D.C. serving as the service’s first affiliate. The new feature delivers weekend coverage of the markets, economy, and companies driving growth. Rather than offering only market recaps, the reports also examine industries including automotive, technology, and entertainment while highlighting emerging trends and innovative businesses. Meanwhile, veteran journalists John Terrett and Jake Novak anchor and produce the reports. Terrett brings decades of experience with organizations including the BBC and CNBC, while Novak adds more than 25 years of broadcast experience covering global markets and geopolitical developments. The launch also marks another step in Worldwide News Network’s broader effort to expand its original programming lineup for radio affiliates across the U.S. and internationally.

What They Said: “Our listeners want and need insightful financial and business news they can trust, and they depend on us to deliver it every day of the week. As the industry has contracted over the last few years, it has left a void. It is exciting to work with a company like WWNN that understands the importance of providing quality reporting seven days of the week.” – WTOP Director of News and Programming Julia Ziegler

“WWNN is not simply filling the gap left by the demise of the CBS Radio Network. We’re building something stronger and more relevant for today’s audience. John and Jake bring extraordinary experience and credibility, and more importantly, they know how to make complicated financial and economic stories understandable, compelling, and actionable. That’s what makes these reports different.” – Worldwide News Network Senior Vice President of News & Programming Lee Harris

What Remains Unclear: WWNN hasn’t announced when additional affiliates will begin carrying the reports or how frequently new stations will join the network. The company also hasn’t detailed future expansion plans beyond the weekend business product.

What It Means: Weekend business reporting has become less common as network radio news operations have contracted. As a result, Worldwide News Network is positioning itself to serve stations seeking fresh financial coverage throughout the week. If additional affiliates sign on, the new service could strengthen WWNN’s presence while giving radio stations another syndicated option for business and economic news.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Forever Media Sells Froggy 104.3 WOGI to Family Life

David Hill
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Forever Media Sells Froggy 104.3 WOGI to Family Life

Family Life Ministries continues expanding in Pennsylvania radio. The nonprofit broadcaster acquired country station Froggy 104.3 WOGI (104.3) Moon Township from Forever Media for $1 million.

What We Know. This marks the second acquisition between these parties in recent months. Family Life recently closed on “Pickle 92.1” WKPL Ellwood City, also purchased from Forever Media. “Froggy” WOGI operates with a country format targeting the greater Pittsburgh area. Forever Media retains the station’s simulcaster 94.9 WOGG Oliver and other regional properties including “99.3 The Pickle” WPKL Uniontown.

What’s at Stake. Pittsburgh’s country radio landscape now shifts with this transaction. WOGI joins two other country competitors in market—iHeartMedia’s “Big 104.7” WPGB-FM and Audacy’s “Y108” WDSY. Family Life’s nonprofit status brings a different ownership model to commercial radio competition. Meanwhile, Forever Media maintains its presence through other properties across Pennsylvania, Maryland, and surrounding states.

What Remains Unclear. Family Life hasn’t announced programming or operational changes for WOGI yet. The broadcaster’s strategic vision for this station—whether format, talent, or promotional direction—remains undefined. Additionally, Forever Media’s future plans for its remaining Pittsburgh-area stations haven’t been detailed.

What It Means. Nonprofit radio ownership continues fragmenting the commercial landscape in mid-sized markets. Family Life’s acquisition strategy suggests selective expansion in key markets rather than broad rollout. This transaction demonstrates how legacy broadcasters adapt by selling individual assets to survive. For Pittsburgh listeners, competitive dynamics among the three country stations may shift based on Family Life’s implementation.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

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