The Toast to 10 series presented by Premiere Networks, is a month-long series looking back on 10 years of Barrett Media. Throughout the month, you’ll hear from those who’ve shaped the company, managed and created the content, read the site, and partnered with the brand between 2015-2025 to share how they’ve seen it play a role in covering the media industry and educating, celebrating, and challenging the business.
Like any other media platform, Barrett Media would have been unable to exist for the past 10 years without the support of great advertising partnerships.
Whether it be the daily content focusing on the media industry on the website, the morning and afternoon newsletters, the BSM or BNM Summit, or any other undertaking Barrett Media has undergone since its inception, none would have been possible if not for the support that those inside the industry have given to the brand.
Many of the advertisers have been with Barrett Media since the early days of the brand.
“We’ve never done formal advertising. But when Jason launched his media brand, we went all in — positioning Cutler right alongside Barrett,” said voiceover artist Jim Cutler. “We’ve worked with JB for over 20 years. He’s often the smartest person in the room, whether producing at ESPN or leading as a PD. We’ve seen firsthand how he builds, creates momentum, and sustains it.”
“I have been supporting Barrett Media since the beginning,” added Core Image Studio founder Justin Dove. “I am so excited to see Barrett evolve, from not just sports, but into news as well as music. Barrett Media brings passion to everything they touch. I have witnessed this in person via partnering on various station projects, as well as in person. I’m not really surprised to see Jason and the entire Barrett Media team continue to grow and reach new heights. In the ever-changing media landscape, we’re all extremely lucky to have a team that is so caring and passionate about our business.”
Some partnerships have been formed by appearances at either the BSM or BNM Summit in recent years. Point-to-Point Marketing is one such situation.
“We are passionate about this industry and the many ways it continues to evolve,” said the company’s CEO, Tim Bronsil. “When we saw the momentum behind the summits, newsletters, and editorial features, it was clear that we shared the same forward-thinking vision. We wanted to actively contribute to the conversation about progress rather than remain on the sidelines.”
Point-to-Point Marketing hasn’t been alone in seeing that vision come to fruition to help educate, celebrate, and challenge the industry.
“We were looking for additional outlets to promote our shows, specifically in the Talk and Sports formats,” said Premiere Networks Senior Vice President of Marketing Hosea Belcher. “We had heard great things about Barrett Media from industry colleagues, and our rep — Stephanie Eads — did a fantastic job communicating the brand’s reach and effectiveness. That’s how our partnership began, and it has continued to grow ever since.”
“We wanted in because (Jason Barrett is) one of the defining voices of our industry — today and for the future,” concluded Cutler.
As the Barrett Media brand has evolved — from a strictly sports media-focused content publication to new providing a wide array of coverage to the entire media industry — the partnerships with advertisers have also evolved. And those marketers have evolved alongside the company.
“The industry needs voices that collaborate and lift everyone up,” said Bronsil. “Barrett has been one of those voices, sharing best practices, spotlighting wins across the industry, and pointing the way forward for growth. It is more than just reporting news; it is a central hub for discovering what works.”
“I’ve watched Barrett Media evolve from an online trade publication focused on Talk and Sports into a comprehensive media company that serves all of radio, including dynamic conferences that tackle pointed, timely topics that feel fresh and relevant,” added Belcher. “The brand has a vibe that’s current, flexible, and tuned into the radio industry NOW.”
In today’s day and age, no one can afford not to get a return on their investment from their marketing budgets. But those who have been longtime sponsors and supporters of Barrett Media believe they get strong value from their budgets by advertising with the brand.
“Barrett Media has connected me to the media world,” said Dove. “I can’t tell you how many times someone will tell me, ‘Hey, I saw your ad on Barrett Media’, or, ‘Jason was telling me about what you offer – and I’d like a demo.’ You’re not only just advertising with Barrett Media, it’s a full partnership and a family. They spread the word about your business. It’s about building long-term relationships.”
Tim Bronsil agreed.
“(Advertising with Barrett Media) has become one of the first things we prioritize in our budget,” he shared. “Our involvement with Barrett has led to meaningful partnerships that were only possible because we were in the “room” when important topics were being discussed. Whether at their summits or through featured content series, those opportunities have translated directly into growth for our business.”
“Having a show promoted in a well-established trade publication and at industry conferences significantly supports our affiliate sales,” Belcher added. “The awareness generated through strategic, impactful branding and advertising is a powerful asset in maintaining and growing our reach.”
Whether it is placement in the various newsletters, on the website, at the BNM or BSM Summit, or in any other of the variety of ways brands can advertise with Barrett Media, all advertisers agreed that the relationships and partnerships formed by advertising with the brand have been worth it.
“Barrett Media has been an awesome partner,” said Belcher. “They’re always flexible in meeting our needs. I know that if I come to them with an idea, or something we’d love to see featured in the newsletter or at a conference, Jason and Stephanie will do everything in their power to make it happen.”
“The real secret weapon in working with Barrett is Jason and Stephanie,” Bronsil added. “They are masters at connecting the right people. Time and again, we have been introduced to others who have turned into valuable partners because Jason and Stephanie knew both sides could benefit. That is what true partnership looks like.”
“Every BSM or BNM Summit offers an opportunity to meet people, shake hands and learn,” concluded Dove. “That’s all anyone can ask for. It’s an opportunity to get out there. I have worked with so many great managers and program directors over the years. Usually, I never get to work with them in person. The Summit is a chance to get a face-to-face with the person or people you have been working with for years, but never get to meet in person. While this may seem pretty small to some, for me, it’s the kinda thing I cherish most about the Summit. People. Conversation. Laughing. Interacting and learning!”
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