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Toast to 10: Influential Advertising Partners Helped Shape Growth of Barrett Media

Garrett Searight
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Toast to 10: Influential Advertising Partners Helped Shape Growth of Barrett Media

The Toast to 10 series presented by Premiere Networks, is a month-long series looking back on 10 years of Barrett Media. Throughout the month, you’ll hear from those who’ve shaped the company, managed and created the content, read the site, and partnered with the brand between 2015-2025 to share how they’ve seen it play a role in covering the media industry and educating, celebrating, and challenging the business. 

Like any other media platform, Barrett Media would have been unable to exist for the past 10 years without the support of great advertising partnerships.

Whether it be the daily content focusing on the media industry on the website, the morning and afternoon newsletters, the BSM or BNM Summit, or any other undertaking Barrett Media has undergone since its inception, none would have been possible if not for the support that those inside the industry have given to the brand.

Many of the advertisers have been with Barrett Media since the early days of the brand.

“We’ve never done formal advertising. But when Jason launched his media brand, we went all in — positioning Cutler right alongside Barrett,” said voiceover artist Jim Cutler. “We’ve worked with JB for over 20 years. He’s often the smartest person in the room, whether producing at ESPN or leading as a PD. We’ve seen firsthand how he builds, creates momentum, and sustains it.”

“I have been supporting Barrett Media since the beginning,” added Core Image Studio founder Justin Dove. “I am so excited to see Barrett evolve, from not just sports, but into news as well as music. Barrett Media brings passion to everything they touch. I have witnessed this in person via partnering on various station projects, as well as in person. I’m not really surprised to see Jason and the entire Barrett Media team continue to grow and reach new heights. In the ever-changing media landscape, we’re all extremely lucky to have a team that is so caring and passionate about our business.”

Some partnerships have been formed by appearances at either the BSM or BNM Summit in recent years. Point-to-Point Marketing is one such situation.

“We are passionate about this industry and the many ways it continues to evolve,” said the company’s CEO, Tim Bronsil. “When we saw the momentum behind the summits, newsletters, and editorial features, it was clear that we shared the same forward-thinking vision. We wanted to actively contribute to the conversation about progress rather than remain on the sidelines.”

Point-to-Point Marketing hasn’t been alone in seeing that vision come to fruition to help educate, celebrate, and challenge the industry.

“We were looking for additional outlets to promote our shows, specifically in the Talk and Sports formats,” said Premiere Networks Senior Vice President of Marketing Hosea Belcher. “We had heard great things about Barrett Media from industry colleagues, and our rep — Stephanie Eads — did a fantastic job communicating the brand’s reach and effectiveness. That’s how our partnership began, and it has continued to grow ever since.”

“We wanted in because (Jason Barrett is) one of the defining voices of our industry — today and for the future,” concluded Cutler.

As the Barrett Media brand has evolved — from a strictly sports media-focused content publication to new providing a wide array of coverage to the entire media industry — the partnerships with advertisers have also evolved. And those marketers have evolved alongside the company.

“The industry needs voices that collaborate and lift everyone up,” said Bronsil. “Barrett has been one of those voices, sharing best practices, spotlighting wins across the industry, and pointing the way forward for growth. It is more than just reporting news; it is a central hub for discovering what works.”

“I’ve watched Barrett Media evolve from an online trade publication focused on Talk and Sports into a comprehensive media company that serves all of radio, including dynamic conferences that tackle pointed, timely topics that feel fresh and relevant,” added Belcher. “The brand has a vibe that’s current, flexible, and tuned into the radio industry NOW.”

In today’s day and age, no one can afford not to get a return on their investment from their marketing budgets. But those who have been longtime sponsors and supporters of Barrett Media believe they get strong value from their budgets by advertising with the brand.

“Barrett Media has connected me to the media world,” said Dove. “I can’t tell you how many times someone will tell me, ‘Hey, I saw your ad on Barrett Media’, or, ‘Jason was telling me about what you offer – and I’d like a demo.’ You’re not only just advertising with Barrett Media, it’s a full partnership and a family. They spread the word about your business. It’s about building long-term relationships.”

Tim Bronsil agreed. 

“(Advertising with Barrett Media) has become one of the first things we prioritize in our budget,” he shared. “Our involvement with Barrett has led to meaningful partnerships that were only possible because we were in the “room” when important topics were being discussed. Whether at their summits or through featured content series, those opportunities have translated directly into growth for our business.”

“Having a show promoted in a well-established trade publication and at industry conferences significantly supports our affiliate sales,” Belcher added. “The awareness generated through strategic, impactful branding and advertising is a powerful asset in maintaining and growing our reach.”

Whether it is placement in the various newsletters, on the website, at the BNM or BSM Summit, or in any other of the variety of ways brands can advertise with Barrett Media, all advertisers agreed that the relationships and partnerships formed by advertising with the brand have been worth it.

“Barrett Media has been an awesome partner,” said Belcher. “They’re always flexible in meeting our needs. I know that if I come to them with an idea, or something we’d love to see featured in the newsletter or at a conference, Jason and Stephanie will do everything in their power to make it happen.”

“The real secret weapon in working with Barrett is Jason and Stephanie,” Bronsil added. “They are masters at connecting the right people. Time and again, we have been introduced to others who have turned into valuable partners because Jason and Stephanie knew both sides could benefit. That is what true partnership looks like.”

“Every BSM or BNM Summit offers an opportunity to meet people, shake hands and learn,” concluded Dove. “That’s all anyone can ask for. It’s an opportunity to get out there. I have worked with so many great managers and program directors over the years. Usually, I never get to work with them in person.  The Summit is a chance to get a face-to-face with the person or people you have been working with for years, but never get to meet in person. While this may seem pretty small to some, for me, it’s the kinda thing I cherish most about the Summit. People. Conversation. Laughing. Interacting and learning!” 

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Charles Barkley Is Not Helping Himself With Commentary About the NBA’s TV Partners

John Mamola
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Charles Barkley Is Not Helping Himself With Commentary About the NBA’s TV Partners

The NBA regular season is just 47 days away, and Charles Barkley is already at it—complaining to every media outlet he can find. This is a new year and a new era for the league, as it kicks off its new 11-year media rights agreements with NBC, Amazon, and the Walt Disney Company. How the networks will present the game—especially the award-winning Inside the NBA—remains a mystery.

The program will air on Disney platforms (ESPN/ABC) throughout the season under a sublicensing agreement with ESPN, through which TNT Sports will continue to produce the show. That means the fearless foursome of Barkley, Kenny Smith, Shaquille O’Neal, and Ernie Johnson will be on your television screens for the season to come.

Listening to Barkley’s latest appearance on The Bill Simmons Podcast was confusing. The 62-year-old Hall of Famer sounded both like an upset employee and a lethargic talent—all in one interview. His game analysis is still sharp and insightful, but his off-season commentary is tarnishing his public image.

The program Inside the NBA is a staple for basketball fans around the country. For over thirty years, the program has welcomed fans in for unfiltered commentary from unfiltered greats of the game. The dynamic continues to be must-see television, as the content harkens back to generational conversations at the barbershop—the old guard not allowing the new soldiers to rule the day over the legends of the past.

It’s like debating whether Metallica is more impactful than Led Zeppelin, or if LeBron is better than Jordan.

The Future of Inside the NBA

When Warner Bros. Discovery lost the U.S. broadcast rights, the show’s future was uncertain. But thanks to negotiations and ESPN’s recognition of the property’s value, Inside the NBA will continue. Staff won’t be cut, and personalities won’t be sidelined.

What has made the off-season so intriguing is the access that Charles Barkley is allowing—appearing on multiple podcasts and radio programs to spout off about his disappointment in how things were handled with TNT Sports and his confusion about how things will be handled with ESPN. He’s even gone as far as criticizing the people who are paying him at TNT Sports because they haven’t communicated anything with over a month and a half to go before the season starts.

I understand the need for information from those in sports media, knowing that Barkley provides content with no filter. However, now he’s beginning to talk out of both sides of his mouth.

For months now, Barkley has shared how he’s unsure how ESPN will handle the time allotted for Inside the NBA to discuss games before the network heads to Scott Van Pelt and SportsCenter. A valid concern for a talent that seemingly has never had time constraints on a network that could cut into a late-night movie or rerun of a sitcom, no matter how long Inside the NBA ran.

ESPN is different. SportsCenter is a staple, and there will be a learning curve for Barkley and others.

Which Is It Charles?

What confused me was when Barkley joined Simmons on his podcast and talked about how he turned down working for NBC Sports due to working too much. In the interview, Barkley noted he would be upping his workload from two days per week to three days per week at NBC when the NFL season concluded.

There were also provisions in the agreement with Barkley (according to Barkley) that would require appearances on NBCUniversal programming, including the Kentucky Derby, The Tonight Show Starring Jimmy Fallon, the U.S. Open, and The Today Show.

It’s understandable that Barkley might feel overwhelmed with added commitments. But was any of that non-negotiable? Hard to believe for a network courting one of the NBA’s biggest personalities.

Barkley then noted he was in with NBC for only working two days a week, but once he saw more, the deal was off. So, he was upset the network wanted him to work more than two days a week.

With ESPN, Barkley has not been shy about his concerns with working less than he has in the past with TNT Sports. Sure, it’s only two days a week, but he’s complaining about doing less than he did on TNT. Two days a week—but still uncertain about his airtime—is apparently too much to stomach.

The basketball Hall of Famer seems to be talking out of both sides of his mouth. He’s upset about less time on Inside the NBA but was unwilling to take on more work at NBC than he did at TNT.

Which is it, Charles?

A Massive Year for the NBA

This is an important year for the presentation of the NBA, with their new media deals kicking into action. Commissioner Adam Silver will be under a microscope if viewership dips at any point this season compared to the previous season with the new agreements in place.

Now you have Barkley coming out and saying the league “doesn’t give a s**t about the fans” on a worldwide and well known podcast.

Barkley has always been an outspoken critic of the league and its players. Silver cannot afford to have its most popular analyst on television throwing shade and shooting shots at the networks that house the Inside the NBA program or their new partners.

Maybe it’s time for Barkley to swap the studio for the golf course. At least there, he can control his own workload—and avoid confusing the rest of us in the process.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

How Chris Jackson Wears Many Hats on X1075 & ‘The Dave & Mahoney Show’

Charese Fruge
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How Chris Jackson Wears Many Hats on X1075 & ‘The Dave & Mahoney Show’

Chris Jackson’s journey in radio is a testament to his passion, resilience, and deep commitment to his craft. Starting in his hometown of Cedar Rapids, Iowa, in 2004 at KZIA, he has navigated an impressive career across multiple major markets. From his early days at KLUC/KXTE Las Vegas to landing in Houston at KHMX, Jackson’s trajectory has taken him across diverse roles in the industry.

A return to Cedar Rapids saw him stepping into a VP of Programming position at KZIA, where he shaped the station’s sound and culture. In 2023, he made the bold move of stepping away from his VP role to return to his roots as a Program Director and Afternoon Host at KZIA. He also took on the Executive Producer role for the nationally syndicated Dave & Mahoney Show, based in Phoenix at KSLX. It’s a high-pressure, multifaceted role that combines his love of music, community engagement, and sharp programming skills.

“Luckily, I’m someone who can’t sit still,” says Jackson, explaining how he balances two major cities and a demanding workload. His days begin early at 4 a.m. with show prep for The Dave & Mahoney Show in Phoenix.

After wrapping up at 10 a.m., he shifts focus to distributing the show to affiliates and planning for the next broadcast. Then, Jackson heads back to his home studio to host his afternoon show on KZIA. Along with other duties like voice work and station imaging.

“Somewhere in all of this, I also make time for my dogs!” he added, showing that even in the busiest of schedules, family (and furry friends) come first.

Traits of a Proven Winner

For Jackson, finding great talent starts with work ethic. “Radio is a tough business, and it takes tough people to make it,” he explains. After that, he looks for individuals who captivate listeners with their stories, personalities, and authenticity.

“I’m a listener first,” he says. “I’ve always been a fan of the talent I work with, and that connection is what makes someone stand out as A+ talent.”

Jackson’s vision for X1075 came to life in 2021 when Cedar Rapids, traditionally a rock-dominated market, lacked a true alternative station. X1075 filled that gap by introducing a fresh, exciting sound to listeners who had long been ignored by mainstream formats.

“We’re providing a break from the norm,” he says. “It’s about offering an alternative to the status quo.”

Through Jackson’s leadership, the station has not only filled a musical void. It also reconnected many listeners with radio, making X1075 a vital part of Cedar Rapids’ media landscape.

After years of moving up the ladder into more corporate roles, Jackson decided to return to what originally made him fall in love with radio: the fun and creative side of the industry. “I realized I’d drifted too far from what made me fall in love with radio in the first place,” he admits.

The Dave & Mahoney Show Calls

When Dave & Mahoney asked him to join their flagship show, having previously worked with them before, it was an opportunity to reignite his passion. “They reminded me of the fun radio is supposed to be,” he says, “and it felt serendipitous.”

Jackson has worked in both corporate and independent radio environments, and he’s experienced the benefits of each. “Corporate radio has resources that smaller companies don’t, but mom-and-pop stations have more flexibility and freedom,” he shares.

While larger companies like Hubbard Radio provide great perks, he finds personal connections at KZIA, Inc. to be a standout. “Their potlucks and staff get-togethers are the best!”

For Jackson, the most rewarding aspects of his career go beyond ratings or revenue—it’s about community service. “Over the years I’ve been a part of some amazing events in radio aimed to serve the communities they exist in, like KLUC’s Toy Drive and KXTE’s Fight Holiday Hunger. Those are the biggest accomplishments to me. Most recently, we launched Dave & Mahoney’s ‘Need to Feed’ to raise donations for St. Mary’s Food Bank in Phoenix. Every time we get to execute these events, it’s a fantastic reminder of why we do what we do in radio. It’s not to crack jokes and play records, it’s to serve our community. That’s what should always come first—and I feel like I’ve been fortunate to accomplish that time and time again.”

Jackson acknowledges the impact the three-minute PPM rule has had on radio. “We’ve adjusted by having shorter, more frequent breaks on engaging topics,” he says. But he also knows the importance of balancing this with long-form content that listeners still crave. “It’s about finding that sweet spot.”

Looking forward, Jackson is cautious but optimistic about the future of radio. “It’s scary to see where radio is going, but I’ve always tried to stay ahead of the curve,” he shares.

He believes in the importance of talent-driven revenue, and if companies like Hubbard Radio and KZIA continue to value talent, he is confident in his future in the industry.

Follow Chris Jackson: 

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

What Radio Legends Still Teach Us About Great Content

Bob Lawrence
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What Radio Legends Still Teach Us About Great Content

Before I begin speaking of the lessons learned from legends, I want to point out that programmers, producers and hosts sometimes tend to forget the old tried and true basic – “program to the most available audience.”  This is a simple reminder as college students around the nation return to the dorm life and begin listening more than they did in the summer months. More reason to remain relevant and create “ritual listening.”

Lessons from Radio’s Golden Voices

Now, continuing with the theme of “great content,” which I have focused on over the last couple of weeks, I wanted to examine those golden personalities from years gone by who taught us more than just how to read scripts.

These legends delivered powerful lessons in storytelling and authenticity that still mean something today. From the intimate warmth of late-night announcers to the upbeat, frenetic energy of a Morning Zoo, radio legends built incredibly successful careers on simple principles that everyone can apply across any form of media.

I have mentioned this before, but growing up in the Big Apple allowed me to experience great radio personalities who all sounded like friends in the room. They were conversational and used colorful images and amazing timing that gave us a shared, common experience. We know your voice is valuable, whether you’re podcasting, streaming, or writing, but never let a desire for professional polish replace personality.

When coaching talent through the years, I always tried to impart the importance of painting vivid pictures with sound. The best, most successful morning show producers always layered elements like music, sound effects, and discussions that hooked listeners.

Storytelling, Structure, and Respect for Time

The lesson for us today? Structure matters. Start with a clear hook, build tension, conflict, or humor and then deliver the payoff. Even short segments benefit from great edits or well-placed sound bites that can turn ordinary information into a greater experience.

Respecting your audience’s time is something often forgotten. I know many personalities think the listener is hanging on to their every word. Nope! They really aren’t. In truth, legendary jocks and producers knew the importance of being concise.

They mastered knowing how long something like a joke should breathe, when to pivot, and how to keep momentum without exhausting listeners. One of my favorite adages is, “It’s not only what talent says that makes them major market – it’s just as much what they don’t say!” 

At a time in the culture where attention spans are shrinking, this discipline is like a superpower. Edit persistently, prioritize, and double-check that what you’re doing serves the listener.

Curiosity, Consistency, and Collaboration

Something that is important not only for on-air personalities and content creators, but for salespeople, too. Be curious! The greatest talent of the last 50 years dug for stories, asked bold questions, and followed stories that others missed. Sadly, it seems that today’s talent requires prep sheets and services to find the material that’s best for your show.

Seriously? I hate to sound like the boomer who “walked to school with no shoes in the snow, uphill – both ways,” but back in the day, we had to hunt for our own material rather than use the same items every other jock in town was using. It’s that strong sense of curiosity that led to the most compelling moments of resonance. For creators, curiosity fuels unique content.  

Building strength via consistency is a surefire way to create habitual listening. Morning shows that air their best A+ material at the same time daily became habit-forming because they were predictable yet fresh.

Honestly, I struggled with this for a while and tried shifting A+ material to the next quarter-hour each day in hopes of kicking it forward each day and exposing it to an even larger audience. Alas, I finally realized that was flawed because it didn’t create the desired “ritual” of the material.

If you want to expose it to a larger audience, then come up with more A+ material. Keep in mind that consistency breeds trust, and trust builds long-term relationships.

Regardless of who the lead is on any show, the most memorable radio moments were the producers, engineers, cast members, interns, and callers who made them better. The best shows treated teamwork as essential. Creativity blossoms in collaborative environments, so welcome feedback, share credit, and build systems that let all talent shine together.

Adapting Timeless Skills to Modern Platforms

We have all experienced the change that takes place in the industry almost daily. Radio has evolved from AM to FM to satellite and streaming, to podcasting and pureplay platforms, and the most enduring people have evolved with it. Talent’s commitment and tenacity is constantly being tested these days, but those who embrace new technologies and platforms while keeping core strengths intact succeed regardless.

Adaptation doesn’t mean losing identity; it means finding fresh ways to apply one’s timeless skills.

Radio’s greatest legends understood the power of the medium – to provide companionship, comfort, provoke, inform, and entertain. They always used it responsibly, aware that their voice and on-air contribution can shape opinions and lives.

Today’s talent and content creators should use their influence with humility and a commitment to serving audiences well.

Radio’s legends offer practical tools for anyone who communicates. Speak authentically, tell compelling stories, respect listeners, stay curious, create habitual-ritual listening, collaborate and adapt.

These principles translate to resonance and relevance on-air, online, or wherever your voice finds an audience.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

How the NFL Is Betting on Brazil To Fuel International Growth of the Sport

John Molori
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How the NFL Is Betting on Brazil To Fuel International Growth of the Sport

NFL television history will be made on Friday with the first-ever NFL regular season game to stream free worldwide on YouTube. The game, pitting the Kansas City Chiefs against the Los Angeles Chargers, will air live at 8:00 p.m. from Corinthians Arena in São Paulo, Brazil, and can also be viewed on YouTube TV and NFL+.

The NFL’s second annual Brazil game signals the onset of a season-long partnership between the NFL and YouTube.

It is another step for the NFL. A league that has been at the forefront of international play and moving games from network television and cable to streaming services.

Spreading The Chiefs Kingdom

The Chiefs have become the NFL’s marquee team with their immense success over the past few years, led by superstars Patrick Mahomes and Travis Kelce. The latter’s quite-public romance with Taylor Swift has added to Kansas City’s luster.

Chiefs’ President Mark Donovan is clearly excited to take the team’s profile to an even higher level with Friday’s game emanating from Brazil. “We’re thrilled to team up with YouTube as the presenting partner of our season kickoff campaign,” said Donovan in a press release. “This partnership not only highlights the excitement of opening the season in Brazil but also allows us to connect with fans globally through a platform that’s transforming how people experience live sports.”

Wes Harris, Director of Connected TV Marketing at YouTube, agrees.

“Chiefs Kingdom is a passionate, global fanbase, and we’re excited to give their season kickoff an international stage. This is more than a game; it’s the future of football. It’s open for everyone around the world to enjoy for free on YouTube.”

YouTube was also a presenting partner for the Chiefs’ preseason game vs. Seattle back on August 15, and the four-time Super Bowl champs are all in on Brazil.

As part of the pregame fanfare on site, the team created Chiefs’ House Brazil, calling it “an immersive fan hub” experience in São Paulo. It features live entertainment, food and refreshments, and appearances by former Kansas City players and the Chiefs’ Cheerleaders.

Needless to say, owner Clark Hunt and the Kansas City public relations machine are in full multimedia force. The ESPN original series The Kingdom has been giving viewers a behind-the-scenes, close-up, and nosy look at the inner workings of the club during its 2024 AFC Title season. The team’s YouTube collaboration has also resulted in The Franchise. A chronology of the Chiefs’ 2025 campaign that airs on the team’s official YouTube channel.

A Charged Up Brazil

Not to be outdone, the Los Angeles Chargers have also jumped on the NFL’s international bandwagon. The erstwhile residents of San Diego, viewed by many as playing second fiddle to the Stradivarius Los Angeles Rams, are certainly gathering some of the shine off the NFL shield’s worldwide reach.

The NFL’s Global Markets Program (GMP) seeks to pair league teams with countries. Allowing the clubs to achieve global growth and open their media, marketing, and merchandising to new fan bases. This year, the NFL added the Buffalo Bills, Cincinnati Bengals, and Tennessee Titans to the program. With these additions, all 32 teams are now involved, with 21 international markets connected.

The Chargers have marketing rights in Greece, while the Chiefs have similar rights in Austria, Germany, Ireland, Mexico, Spain, Switzerland, and the United Kingdom, shared with other franchises.

“We’re thrilled to have all 32 clubs a part of the Global Markets Program in 2025,” said NFL Executive Vice President Club Business, Major Events & International Peter O’Reilly. “League-wide club participation in the program underlines the strategic priority both the NFL and its teams share: to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together.”

The agreement process starts with an individual team submitting an application and proposal to the league. Marketing rights come with a five-year term. According to team Controlling Owner and Chairman of the Board Dean Spanos, the Chargers’ international interest in Greece is somewhat personal.

“The homeland of my family, Greece has left an eternal imprint on my heart. When the opportunity to grow the Los Angeles Chargers’ brand in Greece presented itself, we simply couldn’t pass it up. It seems only natural to bring what I consider to be the best game in the world to, quite literally, the birthplace of sport. We couldn’t be more excited to connect with Greeks from all walks of life. Make an impact on their communities, and share our passion for the game we love.”

The Chargers opened their Greece connection by having one of their 2025 NFL Draft picks selected live from Athens. Los Angeles will be the home team vs. KC in São Paulo. It is the team’s first international game since 2019 when, ironically, they played the Chiefs in Mexico. The Chargers have played two regular season games in London, as well as preseason games in Germany, Australia, and Japan.

As for the media particulars, it is a good lot.

What To Watch For On YouTube

Pregame and postgame hosting duties include the interesting duo of Kay Adams and Cam Newton. I have a reserved seat on the Adams’ bandwagon. She is absolutely terrific and very unique in her style and presentation. As for the Cam Newton bus, I’m holding off on purchasing a ticket. With his work on the Brazil game and expanded role on ESPN’s First Take, I’ll take in more of the Newton experience. Hopefully, it will be a good one.

Superstar Rich Eisen will call the Chiefs-Chargers game as play-by-play announcer, with color analyst Kurt Warner alongside. This pairing clinches, if nothing else, chemistry. Eisen and Warner have been longtime studio mates on NFL Network’s GameDay programming. The two blend with each other very well and have a real kinship in broadcasting.

Sideline reporters for the game will be NFL Network’s Stacey Dales and, fittingly enough, Donald De La Haye. The Costa Rican native and ex-collegiate and UFL kicker turned YouTube channel star. De La Haye truly embodies the international flair and worldwide streaming theme of the broadcast.

Beyond all of the media and marketing fanfare for both teams, this Week 1 matchup is an opportunity for the Chargers to realize their lofty, yet seemingly eternally unfulfilled, expectations. Yes, it is only Week 1. But this team needs to make a statement, especially against the Chiefs, a team that has dominated the AFC West. I get that Jim Harbaugh has set a new tone in LA. That new tone has yet to result in a deep playoff run.

FOX Sports recently ranked LA quarterback Justin Herbert in the top 10 of NFL signal-callers, and from a mechanics and statistical standpoint, they are not wrong. Still, this guy is in the Jack Squat column in terms of big wins. He needs to step up and beat Patrick Mahomes in a game that could end up deciding the division title and home playoff games.

This is a landmark game in Brazil to an international audience—the only game on the schedule for that day. I don’t care if this game was held in Brazil, Bangkok, or Bayonne; the Chargers need a win, or it’s going to be just another mediocre season for the Bolts and another step toward hats and t-shirts for the Chiefs.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

NBC Says Super Bowl LX Ad Inventory Sold Out

BSM Staff
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NBC Says Super Bowl LX Ad Inventory Sold Out

NBCUniversal is heading into the NFL season with unprecedented momentum, announcing that 90% of its ad inventory for the 2025 campaign—and all available slots for next February’s Super Bowl LX—are already sold out. The company revealed that ad revenue across its NFL telecasts on both linear and streaming platforms has reached a new high, though specific figures were not released.

NBCU is leveraging the NFL as the centerpiece of a loaded sports calendar. Beyond weekly football, the company will showcase the NBA’s new long-term rights package. The 2026 Winter Olympics in Milan-Cortina, and the NBA All-Star Game—all within a 17-day stretch next February.

“Coming off of the strongest sports upfront in our company’s history, Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever,” said Peter Lazarus, EVP of NBC Sports & Olympics Advertising and Partnerships. “With a monumental year ahead, we are proud of the incredible momentum thus far. We are excited to offer both fans and brands an unrivaled slate of sports programming starting with NFL kick off.”

The network said it has inked more than 150 partnerships for Sunday Night Football programming for 2025-2026, adding nearly 40 of those partners are new. Top spenders included brands across the automotive, insurance, retail, technology and quick-service restaurant categories. NBCUniversal said it sold out of all key sponsorships for its NFL lineup, and that Toyota is sponsoring Halftime.

Streaming continues to be a crucial driver. Peacock remains central to NBCU’s pitch. With advertisers increasing digital investments by 20% compared to the last Super Bowl carried by the company in 2022. While Peacock’s subscriber base held steady at 41 million in the most recent quarter, losses narrowed to $101 million.

NBCU is also implementing a $3 monthly price increase, signaling confidence that profitability is within reach.

In addition to NBC and Peacock, Spanish-language coverage of the Super Bowl will air on Telemundo. Broadening the company’s audience reach.

Super Bowl LX, marking the league’s 60th championship game, has seen its heaviest advertising commitments from consumer packaged goods, entertainment, finance, and alcohol brands. Significant increases also came from pharma, quick-service restaurants, and entertainment.

Looking beyond football, NBCU has a packed lineup of sports properties to sustain advertiser interest. The spring and summer schedule includes the WNBA’s return, the NBA Playoffs, and Telemundo’s coverage of the 2026 FIFA World Cup, which will be hosted in North America for the first time in more than three decades.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

HBO Max To Stream All Elite Wrestling Pay-Per-View Events

BSM Staff
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HBO Max To Stream All Elite Wrestling Pay-Per-View Events

Warner Bros. Discovery is strengthening its relationship with All Elite Wrestling in a major way, announcing Wednesday that HBO Max will become the exclusive home for AEW pay-per-view events in the United States.

The move begins Saturday, September 20, when AEW All Out streams live from Scotiabank Arena in Toronto at 3 p.m. The event marks the first time AEW’s signature PPV programming will be available directly through HBO Max, offering fans an ad-free viewing experience at an introductory price of $39.99. Preorders open Friday, September 5.

Subscribers will be able to watch the event in HDR10 and Dolby Atmos, features aimed at replicating the immersive energy of a live wrestling crowd. Replays will remain available exclusively for six months after purchase, providing flexibility for viewers who can’t watch live.

Leading into the pay-per-view, TNT and HBO Max will present a one-hour special, AEW Saturday Tailgate Brawl: All Out, beginning at 2 p.m. on September 20. The show is designed to build anticipation and bring fans directly into the main event atmosphere. Earlier in the week, on Wednesday, September 17, TBS and HBO Max will air September to Remember, a special three-hour broadcast live from London, Ontario.

That show will showcase AEW’s top talent and serve as the official launchpad for All Out.

The expansion represents another significant development in what has already been a breakthrough year for AEW on Warner Bros. Discovery platforms. HBO Max subscribers already enjoy access to a large slate of AEW programming, including live simulcasts of Dynamite on TBS and Collision on TNT, along with replays and archived episodes. With pay-per-views added to the mix, the offering now represents the most robust presentation of AEW content ever available in the U.S.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

David Evans Steps Down From COO Role With Salem Media Group

BNM Staff
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David Evans Steps Down From COO Role With Salem Media Group

Salem Media Group is saying goodbye to one of its most influential executives. The company announced that Chief Operating Officer David Evans has stepped down from his role effective Aug. 31, 2025, ending a 25-year run with the broadcaster and digital media firm.

Evans first joined Salem in 2000 as Chief Financial Officer. A position that quickly positioned him as one of the key architects of the company’s financial strategy. Four years later, he led Salem’s successful follow-on offering. A move that provided the foundation for its next stage of growth. Over time, Evans shifted into new leadership roles, overseeing Salem’s digital transformation and later becoming COO in 2022.

In a statement, CEO David Santrella praised Evans’ steady leadership and vision.
“David has been an important part of Salem’s journey. We are deeply grateful for his dedication, professionalism, and leadership over the years,” Santrella said.

His tenure coincided with some of the company’s most pivotal changes. Evans helped launch and build out four of Salem’s cornerstone digital properties: Salem Web Network, Salem Church Products, Townhall Media, and Eagle Financial Publications. Each of those brands carved out a space in faith-based and conservative media. This diversified Salem’s portfolio and allowing the company to evolve beyond its traditional broadcast base.

That sentiment was echoed by Salem co-founder and longtime executive chairman Ed Atsinger, who credited Evans with guiding Salem into the digital age.

“David’s impact on Salem has been profound,” Atsinger said. “From his early days as CFO to his leadership in building our digital media presence. His contributions have helped define who we are today. We thank him for his many years of service and wish him continued success in the future.”

Salem did not immediately announce a successor. Industry observers will be watching closely to see how the company manages the change at the COO level.

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Newsmax Files Federal Antitrust Lawsuit Against Fox News

BNM Staff
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Newsmax Files Federal Antitrust Lawsuit Against Fox News

Newsmax Inc. announced Wednesday that its subsidiary, Newsmax Broadcasting, LLC, has filed a major federal antitrust lawsuit against Fox Corporation and Fox News Network, LLC in the U.S. District Court for the Southern District of Florida.

The lawsuit, spearheaded by prominent antitrust litigators at Kellogg, Hansen, Todd, Figel & Frederick, P.L.L.C., accuses Fox of maintaining a monopoly in the right-leaning pay television news market and systematically blocking competitors, including Newsmax. The suit seeks damages under Sections 1 and 2 of the Sherman Act, as well as the Florida Antitrust Act and Florida’s Deceptive & Unfair Trade Practices Act. Under federal law, any damages could be tripled, potentially exposing Fox to substantial financial liability.

Newsmax’s complaint alleges that Fox has leveraged its dominance to coerce distributors into restrictive agreements that exclude or marginalize rival channels. The lawsuit details a range of exclusionary tactics. These include “no-carry” provisions that tie access to Fox News with restrictions on carrying competing news networks, financial penalties that require distributors to carry low-demand Fox channels if they also carry Newsmax, and confidential drag-down clauses that penalize the promotion of Newsmax in basic packages.

In addition, Newsmax claims Fox engaged in intimidation campaigns, pressuring potential guests not to appear on the network, conducting online smear campaigns, and hiring private investigators to target Newsmax executives. According to the complaint, these actions have effectively blocked Newsmax’s expansion on major platforms such as Hulu, Sling, and Fubo.

“Fox’s behavior represents a textbook abuse of monopoly power,” said Michael J. Guzman, lead counsel for Newsmax. “Competition, not coercion, should determine what news channels Americans can watch. Fox has blocked new voices, suppressed consumer choice, and extracted excess profits.”

Internal Fox communications, cited in the lawsuit, show senior executives viewed Newsmax as a competitive threat following the 2020 election. The documents reportedly include a warning from then-host Tucker Carlson that “an alternative like Newsmax could be devastating,” statements from Fox News President Jay Wallace indicating the network was on “war footing,” and directives from Chairman Rupert Murdoch to monitor Newsmax closely. Executives allegedly tracked Newsmax’s bookings and content while strategizing to contain its growth.

The lawsuit highlights significant harm to both competition and consumers. Newsmax alleges that Fox’s exclusionary conduct has allowed the network to charge distributors nearly $2.20 per subscriber per month. Roughly double the rate for CNN and six times that of MSNBC, with the extra cost likely passed on to viewers. Millions of right-leaning audiences have been denied access to Newsmax on affordable packages, limiting choice and delaying the network’s growth, costing Newsmax hundreds of millions in lost carriage fees and advertising revenue.

Newsmax CEO Christopher Ruddy added, “This lawsuit is about restoring fairness to the market and ensuring that Americans have real choice in the news they watch. If we prevail, Fox’s damages could be tripled—a powerful message to any company that thinks it can monopolize public discourse.”

The complaint asks the court to declare Fox’s conduct unlawful under federal and state antitrust laws. Award monetary damages, enjoin Fox from continuing exclusionary contracts, and order equitable relief to restore competition in the right-leaning pay TV news market.

“American democracy depends on a vibrant and competitive media landscape,” Ruddy said. “Fox has acted as a gatekeeper, silencing emerging voices and overcharging consumers. Our lawsuit seeks not only justice for Newsmax, but also to protect the rights of viewers who deserve choice and fair pricing.”

In a statement to Barrett Media, a Fox News spokesperson said, “Newsmax cannot sue their way out of their own competitive failures in the marketplace to chase headlines simply because they can’t attract viewers.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Roger & JP Morning Show Earns Extension With 102.3 WBAB

BMM Staff
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Roger & JP Morning Show Earns Extension With 102.3 WBAB

Cox Media Group Long Island has secured the future of one of the region’s longest running radio programs, announcing a multi-year extension for The Roger & JP Morning Show on 102.3 WBAB. The agreement ensures the iconic duo will continue to anchor Long Island mornings.

Roger Luce and John “JP” Parise have been central figures at WBAB for decades, earning a reputation for engaging storytelling, witty banter, and a genuine rapport with their audience. Over the years, the show has consistently ranked among the market’s top-rated morning programs, a testament to its enduring appeal.

“Roger & JP are part of the fabric of Long Island radio. This extension ensures our listeners and advertisers will continue to start their mornings with a trusted, familiar voice,” said Katelin Tinley, Vice President and General Manager of Cox Media Group Long Island.

As part of the new agreement, Luce will expand his role at the station, assuming responsibilities as Music Director. In collaboration with Program Director Chris Lloyd. Luce will help guide WBAB’s classic rock playlist, a cornerstone of the station’s legendary sound.

Lloyd added, “This is about keeping WBAB strong and true to what listeners love: great personalities and great music.”

For Luce, the extension represents both continuity and growth.

“WBAB has been my home for more than 30 years. I couldn’t be more excited to keep building this show with JP and take on a bigger role in shaping the sound of the station,” he said.

Parise echoed his co-host’s enthusiasm, emphasizing the show’s deep connection with its audience.

“We’ve grown up with this audience, they know us, and we know them. This extension means the best is still ahead for Roger & JP and WBAB,” he said.

Since its inception, 102.3 WBAB has built a legacy as Long Island’s heritage classic rock station. Known for its legendary personalities and dedication to community engagement, WBAB continues to blend timeless music with local relevance, a strategy that has kept the station at the forefront of the market.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

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