The Importance of an Advertising Slogan
Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.
All State Broadcasters Associations Sign Letter Advocating for Passage of Broadcast VOICES Act
"The Broadcast VOICES Act will help with building a pipeline for a new generation of broadcast station owners that is inclusive of women, people of color and other underrepresented individuals."
NAB: Robert De Niro Won’t Attend Service to America Leadership Awards After Speech Outside Trump Trial
"To maintain the focus on service of the award winners, Mr. De Niro will no longer be attending the event."
iHeartMedia, Audacy, Cumulus Top Radio Earners in 2023, BIA Report Shows
iHeartMedia had four of the top 10 billing stations in the BIA report released earlier this month.
10% of Daily Wire Revenue in 2023 Came From Commerce Sales
The majority of its revenue in that division came from razors and other bathroom products.
New Rules to Limit the Reach of State-Affiliated Media Accounts on TikTok
"The social media giant released a statement Thursday, outlining its new rules."
How Advertisers Can Protect Their Digital Ad Spend
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.
FCC Proposal Would Require Disclosure of AI Use in Political Advertising
"...Consumers have a right to know when AI tools are being used in the political ads they see..."
JC Corcoran Celebrating 40 Years in St. Louis
“Even in the old analog days back in the 80s I always archived our best bits and interviews.”
Carol Burnett Honored With Lifetime Achievement Award at 49th Annual Gracie Awards
“I was unfortunately -- believe it or not -- too young to have met the legendary Gracie Allen, who is the inspiration for these awards, but I think we might have had a lot in common and her iconic work..."
