Former Magellan AI Chief Revenue Officer John Goforth has been named the Vice President and General Manager of Podcasts for Hubbard Radio.
Before serving in his role with Megllan AI, Goforth worked at CBS Radio, Midroll Media, iHeartPodcasts, and HowStuffWorks.
“I couldn’t be more excited to join the amazing team at Hubbard and help grow their already impressive portfolio. It’s thrilling to be at the intersection of local and national in the podcast space,” said Goforth. “As we’ve seen in other channels, cracking the code on local is the key to explosive growth.”
In his new role, Goforth will work with Hubbard Radio’s local markets to grow sales strategies for the company’s already existing programs. He’ll also be tasked with creating new partnerships and podcast initiatives.
“The minute I met with John, I knew he was the right person to lead this important initiative. Hubbard Broadcasting has been creating engaging audio for over 100 years. We are proud of our heritage but are also embracing the next century as listening evolves to include digital and on-demand platforms,” said Hubbard Radio President/CEO Ginny Hubbard. “John’s background in sales leadership, strategy, and analytics makes him the perfect leader to work with our local markets.”
With his new position, John Goforth will be based in Chicago.
“We fully understand and embrace the evolution in our business from radio to audio,” said Executive Vice President and Chief Financial Officer Dave Bestler. “We are creating must-hear content in all eight of our Hubbard Radio markets, and listeners are increasingly accessing our content on demand. John will help expand our podcast offerings, while growing revenue with the podcasts we already have.”
