For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
"The same competitive forces that have already devastated local newspapers now seriously threaten broadcasters and their services to local communities.”
"This is not controversial stuff — this merger is illegal and will give Nexstar and TEGNA the ability to control and raise prices, fire journalists, and dominate the media landscape.”
"Their filing argues the combined company would have increased ability to raise consumer prices, reduce theatrical output, and diminish the quality and diversity of news programming."