Amazon Music is expanding its video podcast catalog through new partnerships with major hosting providers and publishers. The move brings programming from iHeartMedia, SiriusXM, and Spotify to more listeners worldwide.
What We Know: Amazon Music now supports video podcasts hosted through ART19, Triton Digital’s Omny Studio, and Flightcast. The expanded catalog includes programming from Headgum, iHeartMedia, NBC Sports, SiriusXM, and Spotify. Shows added include Hey Jonas!, Joy 101 with Hoda Kotb, Pro Football Talk Live with Mike Florio, and Solved with Mark Manson. SiriusXM’s technology will support the expansion, while Megaphone and Libsyn are expected to join in the coming months.
What They Said: “Industry data confirms what our customers have been telling us — they want the flexibility to watch their favorite podcasts, in addition to listening. As video consumption continues to grow, we’re constantly looking for ways to expand our offerings for customers to engage across formats. -Amazon Music Head of Spoken Word Shea Simpson
“Our strategy is simple: make the world’s best creators and content available wherever consumers choose to listen, watch, and engage … This collaboration with Amazon Music expands the reach of our creators and programming, helps grow the podcast ecosystem, and creates new ways for audiences to discover and engage with the content they love.” -iHeartMedia CEO Bob Pittman
What Remains Unclear: Amazon Music hasn’t provided a specific timeline for Megaphone and Libsyn integration.
What It Means: Amazon Music is also making video podcasts available internationally in Canada, Japan, Mexico, Brazil, and the UK. Additionally, creators can dynamically insert video ads while retaining control of existing sponsorships, ad inventory, and audience targeting. That should only help podcast creators in the coming months and years.
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