Tag: Video Podcasts

Audio rates highest for being "accurate and factual" at 58%, edging out video's 55%.

"Amazon Music is introducing an integrated video podcast experience for customers, making it simpler for customers to watch a selection of their favorite podcasts without leaving the app."

"This will enable Spotify-hosted creators to distribute their video podcast content across platforms, reaching audiences on both Spotify and Apple Podcasts without changing their existing setup..."

"Roughly 15 employees were impacted by the layoffs, representing about 3% of Spotify’s overall staff."

"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."

“The rapid growth of video podcasts underscores the appetite for smart, personality-driven nonfiction content – an area where CNN has long been a leader.”

"If completed, the agreement would reportedly grant Netflix exclusivity over the video versions of SiriusXM’s podcasts, keeping them off rival platforms like YouTube"

The medium needs to get in the face of advertisers. But the venues may be wrong.