Tag: Video Podcasts
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Audio Podcasts Have Higher Trust Levels Than Video Podcasts, New Sounds Profitable Data Shows
Audio rates highest for being "accurate and factual" at 58%, edging out video's 55%.
Amazon Music Debuts Video Podcast Functionality
"Amazon Music is introducing an integrated video podcast experience for customers, making it simpler for customers to watch a selection of their favorite podcasts without leaving the app."
Spotify Adopts Apple Podcasts HLS Technology for Video Distribution
"This will enable Spotify-hosted creators to distribute their video podcast content across platforms, reaching audiences on both Spotify and Apple Podcasts without changing their existing setup..."
Spotify Layoffs Affect Multiple Employees of The Ringer
"Roughly 15 employees were impacted by the layoffs, representing about 3% of Spotify’s overall staff."
Apple’s Video Podcast Shift Must Be a Wake up Call for Sports Radio
"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."
CNN Inks Deal with Lemonada to Bring Video Podcasts to App
“The rapid growth of video podcasts underscores the appetite for smart, personality-driven nonfiction content – an area where CNN has long been a leader.”
Netflix Reportedly Approaching SiriusXM for Video Podcast Licensing Agreement
"If completed, the agreement would reportedly grant Netflix exclusivity over the video versions of SiriusXM’s podcasts, keeping them off rival platforms like YouTube"
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.