Netflix’s growing ambitions in the podcasting world may soon extend to one of the biggest names in audio. According to The Hollywood Reporter, the streaming giant has approached SiriusXM about licensing its video podcasts — a move that signals Netflix’s intent to deepen its footprint in the increasingly competitive podcast space.
If completed, the agreement would reportedly grant Netflix exclusivity over the video versions of SiriusXM’s podcasts. Keeping them off rival platforms like YouTube.
While no formal deal has been reached, discussions are said to be ongoing.
This potential partnership comes as Netflix continues to court major players in the audio and podcasting ecosystem. The company has already made overtures to iHeartMedia about a similar arrangement. They have been aggressively reaching out to agents at WME, UTA, and CAA in an effort to sign additional video podcasters for its platform.
SiriusXM has a commanding position in the podcasting market. Edison Research recently named its network the top podcast publisher in the U.S. based on reach. The company’s roster includes a mix of industry-leading shows such as Call Her Daddy, SmartLess, Dateline NBC, Morbid, and Rotten Mango — content that could provide Netflix with instant credibility and audience familiarity in the podcasting space.
The outreach to SiriusXM follows Netflix’s first major podcasting partnership with Spotify, announced in October. That deal included select video podcasts from Spotify Studios and The Ringer. Featuring titles like The Bill Simmons Podcast, The Rewatchables, The Zach Lowe Show, The McShay Show, and Conspiracy Theories. The collaboration gave Netflix an initial foothold in video podcasts while signaling to creators that the platform was serious about expanding beyond traditional scripted and unscripted video content.
Netflix has not commented on the reported talks with SiriusXM.
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