Netflix is reportedly in negotiations with iHeartMedia for the radio and podcasting giant to bring some of its video podcast content to the digital streaming platform.
A report from Bloomberg’s Ashley Carman purports that talks between the two companies have been ongoing, pointing out that Netflix is interested in competing with YouTube in the video podcast space.
iHeartMedia distributes several high-profile podcasts, with shows like The Breakfast Club, Stuff You Should Know, My Favorite Murder with Karen Kilgariff and Georgia Hardstark, and On Purpose with Jay Shetty, among others.
The news that Netflix would be in negotiations with iHeartMedia for video podcast content comes on the heels of the company striking a deal with Spotify for podcast content. Last month, the digital video giant shared that it had struck a deal to bring shows from The Ringer — founded by Bill Simmons — to the streaming platform in 2026. That deal brings sports podcast, lifestyle/culture podcast, and true crime podcast content to Netflix.
The report from Bloomberg adds that it would be unlikely that iHeartMedia would make all of its robust podcast portfolio available on Netflix should a deal ultimately come to fruition.
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