Tag: Podcasting Business

Podcasting's political audience now more closely mirrors the broader population, creating opportunities for publishers across the political spectrum.

The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

"The rapid growth of direct-to-fan subscriptions has proven the value of recurring creator revenue, and this acquisition accelerates our strategy to provide a one-stop shop that helps creators grow their audience and monetize across channels."

Netflix is interested in competing with YouTube in the video podcast space.

"He’s got a good deal with us. I don’t know what he was making there. I don’t think money was the primary driver,"

The next two years will almost certainly bring another seismic change. It could be technological, it could be cultural, and it could come from outside the podcast industry entirely.

For years, Democrats heavily outranked Republicans as news podcast consumers. But new data from Signal Hill Insights and Triton Digital shows that it has...

Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.

Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

"My message to the industry is, 'Hey, don’t forget that you’ve got a ton of people who love audio.'"