Tag: Podcasting Business

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?

Columns Garrett Searight Garrett Searight -
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

Red Seat Ventures Acquires Supercast Subscription Platform

Business BNM Staff BNM Staff -
"The rapid growth of direct-to-fan subscriptions has proven the value of recurring creator revenue, and this acquisition accelerates our strategy to provide a one-stop shop that helps creators grow their audience and monetize across channels."

Netflix, iHeartMedia in Negotiations to Carry Video Podcasts

Business BNM Staff BNM Staff -
Netflix is interested in competing with YouTube in the video podcast space.

Dave Portnoy: Ryen Russillo Partnership With Barstool Sports To Begin Mid-October

Radio BSM Staff BSM Staff -
"He’s got a good deal with us. I don’t know what he was making there. I don’t think money was the primary driver,"

What’s Next for the Podcast Industry After the Pivot to Video?

Columns Garrett Searight Garrett Searight -
The next two years will almost certainly bring another seismic change. It could be technological, it could be cultural, and it could come from outside the podcast industry entirely.

Republicans Surpass Democrats as News Podcast Consumers, New Signal Hill Insights/Triton Digital Data Shows

Business BNM Staff BNM Staff -
For years, Democrats heavily outranked Republicans as news podcast consumers. But new data from Signal Hill Insights and Triton Digital shows that it has...

Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.

Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

Why Triton Digital Exec Sharon Taylor Thinks Podcasting Is Losing Sight of Its Audio Origins

Radio Garrett Searight Garrett Searight -
"My message to the industry is, 'Hey, don’t forget that you’ve got a ton of people who love audio.'"

Oliver Darcy, Jon Passantino to Launch ‘Power Lines’ Podcast

Radio BNM Staff BNM Staff -
Power Lines will debut on July 11th and will produce weekly episodes, releasing on Fridays.
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.