Toyota topped all podcast advertisers in June 2025, according to new data from Magellan AI, investing $5.71 million across the medium.
The automaker’s surge, which marked a spending increase month-over-month, helped push the Sports genre into an even more dominant position among podcast ad buyers.
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre’s status as a magnet for top-tier advertisers. Amazon followed closely behind, spending $5.21 million despite a dip from the previous month. While still focused on Sports content, the e-commerce giant trimmed its audio ad budget slightly.
BetterHelp, long a fixture on podcast charts, ranked third with $5.18 million in Comedy placements—down from May. Fashion brand Quince jumped into the top five with a $4.69 million investment, driven by placements in the TV & Film category. T-Mobile rounded out the top five at $4.46 million, also targeting Sports content.
Apple ($4.19 million), State Farm ($4.13 million), and Wells Fargo ($3.4 million) were among the notable gainers, all ramping up their Sports podcast buys in June. SimpliSafe leaned into Comedy with $3.53 million in ad spend, while Shopify invested $4.13 million primarily in News podcasts, though the brand decreased its spend month-over-month.
Rounding out the top 15 were LinkedIn, FanDuel, DraftKings, Unilever, and The Walt Disney Company—all choosing Sports as their top genre. While FanDuel, DraftKings, and Unilever decreased their spend, Disney increased its investment to $2.47 million.
Overall, the data highlights a clear trend: brands see value in Sports podcasts. Eleven of the top 15 advertisers prioritized that genre. And while Comedy and TV & Film remain strong players, June’s results show that Sports continues to attract big-name brands and consistent investment.
The data from Magellan AI follows advertising metrics from the top 3,000 podcasts on Apple Podcasts in the United States. All figures in its data are estimated utilizing a variety of factors.
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