Tag: Podcasting Revenue
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Top Podcast Advertisers Cut Spending 6% in July, Magellan AI Finds
Seven advertisers reduced their spending, while eight increased their commitments.
Nielsen Reveals FIFA World Cup Content Drives Higher Radio, Podcast Consumption
"For a growing share of fans, the World Cup isn't just watched, it's listened to. In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening."
Digital Audio Ad Spending Hits $8.4 Billion in 2025, New IAB Data Shows
Digital audio accounts for just 2.8% of overall digital ad spending.
PodcastOne Sees 25% Revenue Growth in 2025 Powered By Q4 Record
“We’re pleased with PodcastOne’s continued performance this quarter, driven by strong subscriber growth, strategic partnerships, and the continued success of our flagship shows."
Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows
Overall, 13 of the top 15 advertisers increased their podcast spending month over month.
Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.
Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.
Top Podcast Advertisers Spent More Than $50 Million in March, Magellan AI Data Shows
T-Mobile overtook BetterHelp as the top podcast advertiser in March.
Amazon Becomes Top Podcast Advertiser During September, Magellan AI Data Shows
Amazon topped BetterHelp -- which had been the top podcast advertiser for multiple years -- during the month.
Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows
That was down slightly compared to the $47.8 million from the top 15 spenders in July.