Tag: Magellan AI
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Top Podcast Advertisers Cut Spending 6% in July, Magellan AI Finds
Seven advertisers reduced their spending, while eight increased their commitments.
Why Talk Radio Has a Built-In Advertising Advantage Over Independent Podcasters
The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
Podcast Advertising Spending Jumps 23% in Q2, Magellan AI Finds
Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.
Top 15 Podcast Advertisers Spent $60 Million in June, Magellan AI Data Shows
Quince led all advertisers with an estimated $6.9 million in June podcast spending.
Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
What to Know Ahead of the 2026 Barrett Media Audio Summit
"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."
Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
Approaching the Summit: Cameron Hendrix, Magellan AI
"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."
Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows
Of those 15, six actually decreased their spending during the month.