Tag: Magellan AI
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Meet The Leaders: Lainie Fertick, President, iHeartMedia Insights
"Our promise is to put on real life human voices in our radio hosts and podcasters. To ensure that there would always be a human, there had all sorts of consequences from listeners being so thankful for that promise. But also for our own employees."
Magellan AI Data Shows Top Podcast Advertisers Saw 9% Spending Increase During August
Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.
Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates
The average global response rate increased 4% during the second quarter compared to the first quarter.
Top Podcast Advertisers Cut Spending 6% in July, Magellan AI Finds
Seven advertisers reduced their spending, while eight increased their commitments.
Why Talk Radio Has a Built-In Advertising Advantage Over Independent Podcasters
The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
Podcast Advertising Spending Jumps 23% in Q2, Magellan AI Finds
Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.
Top 15 Podcast Advertisers Spent $60 Million in June, Magellan AI Data Shows
Quince led all advertisers with an estimated $6.9 million in June podcast spending.
Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
What to Know Ahead of the 2026 Barrett Media Audio Summit
"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."