Tag: Magellan AI

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FOX Sports Radio Adds Baltimore Affiliate With 1370AM

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"From the biggest stories and games to expert analysis and the latest in sports betting, FOX Sports 1370 AM will give Baltimore sports fans something to follow around the clock."

ESPN Granted Ability To Intervene In Lawsuit With WWE Over Unlimited Roll Out

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"Now with ESPN's involvement, it's a more collaborative approach between the two partners in their defense."

Mobile Overtakes Radio As Primary In-Car Device For 13-34 Demo, Edison Research Data Shows

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In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.

Stephen A. Smith Defends CNN and Fox News Over Donald Trump White House Ban

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"Because you don't like the coverage that you're receiving, you're going to try and ban people from covering you? You can't go for that as a member of the media. You can't go for that."

Magellan AI Data Shows Top Podcast Advertisers Saw 9% Spending Increase During August

Business Garrett Searight Garrett Searight -
Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.

Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates

Business Garrett Searight Garrett Searight -
The average global response rate increased 4% during the second quarter compared to the first quarter.

Top Podcast Advertisers Cut Spending 6% in July, Magellan AI Finds

Business Garrett Searight Garrett Searight -
Seven advertisers reduced their spending, while eight increased their commitments.

Why Talk Radio Has a Built-In Advertising Advantage Over Independent Podcasters

Columns Pete Mundo Pete Mundo -
The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.

What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads

Columns Garrett Searight Garrett Searight -
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.

Podcast Advertising Spending Jumps 23% in Q2, Magellan AI Finds

Business Garrett Searight Garrett Searight -
Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.

Top 15 Podcast Advertisers Spent $60 Million in June, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
Quince led all advertisers with an estimated $6.9 million in June podcast spending.

Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots

Business Garrett Searight Garrett Searight -
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.

What to Know Ahead of the 2026 Barrett Media Audio Summit

Columns Jason Barrett Jason Barrett -
"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly. What We Know: Between the...
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ESPN Granted Ability To Intervene In Lawsuit With WWE Over Unlimited Roll Out

Sports 0
"Now with ESPN's involvement, it's a more collaborative approach between the two partners in their defense."

Mobile Overtakes Radio As Primary In-Car Device For 13-34 Demo, Edison Research Data Shows

Business 0
In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.

Stephen A. Smith Defends CNN and Fox News Over Donald Trump White House Ban

News 0
"Because you don't like the coverage that you're receiving, you're going to try and ban people from covering you? You can't go for that as a member of the media. You can't go for that."

CNN Elevates Leigh Waldman to Correspondent Role

News 0
Waldman will be based in Los Angeles.