Tag: Magellan AI

"Our promise is to put on real life human voices in our radio hosts and podcasters. To ensure that there would always be a human, there had all sorts of consequences from listeners being so thankful for that promise. But also for our own employees."

Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.

The average global response rate increased 4% during the second quarter compared to the first quarter.

Seven advertisers reduced their spending, while eight increased their commitments.

The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.

If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.

Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.

Quince led all advertisers with an estimated $6.9 million in June podcast spending.

The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."