Tag: Magellan AI

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Approaching the Summit: Cameron Hendrix, Magellan AI

Features Garrett Searight Garrett Searight -
"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."

Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
Of those 15, six actually decreased their spending during the month.

Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
1,318 brands bought podcast advertising during the first quarter.

Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement

Business Garrett Searight Garrett Searight -
"This delivers a more accurate view on how podcast campaigns influence both perception and action.”

Magellan AI Promotes Jim Ballas to President of Measurement

Business Jason Barrett Jason Barrett -
"Ballas joined Magellan AI in 2022 as GM of Measurement."

Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution

Business BNM Staff BNM Staff -
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”

The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?

Columns Garrett Searight Garrett Searight -
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows

Business BNM Staff BNM Staff -
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.

Magellan AI Announces Broadcast Radio Cross Channel Measurement

Business BNM Staff BNM Staff -
"Measurement needs to reflect how media actually works today—across channels, not in silos."

Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows

Business BNM Staff BNM Staff -
Overall, 13 of the top 15 advertisers increased their podcast spending month over month.
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.