Tag: Magellan AI

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows

Overall, 13 of the top 15 advertisers increased their podcast spending month over month.

Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows

During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.

Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows

Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.

Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows

Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows

BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.

More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows

According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.

2025 BSM Summit Presented by Point to Point Marketing: Day 1 Recap

Key takeaways from this year's sessions and speakers from day one of the Barrett Media Sports Summit

Top Podcast Advertisers Spent More Than $50 Million in March, Magellan AI Data Shows

T-Mobile overtook BetterHelp as the top podcast advertiser in March.

11 of Top 15 Podcast Advertisers Decreased Spending During February, Magellan AI Data Shows

The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

The 2025 BSM Summit Welcomes Jen Lada, David Locke, Bruce Gilbert, Cameron Hendrix and John Mamola

All five speakers will be part of sessions at the upcoming Summit. The full schedule will be released closer to the event.

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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

"Here's the twist. While subscriber counts stalled, fans went back to the record store."