Tag: Magellan AI

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Magellan AI Data Shows Top Podcast Advertisers Spent More Than $62 Million During November

Business BNM Staff BNM Staff -
Of the top 15 podcast advertisers, 11 increased their spending during the month.

Amazon Remains Top Podcast Advertiser During October, Magellan AI Data Shows

Business BNM Staff BNM Staff -
The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.

Amazon Becomes Top Podcast Advertiser During September, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Amazon topped BetterHelp -- which had been the top podcast advertiser for multiple years -- during the month.

Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows

Radio BNM Staff BNM Staff -
That was down slightly compared to the $47.8 million from the top 15 spenders in July.

Top Podcast Advertisers Saw Double-Digit Increases in Spending During July, New Magellan AI Data Shows

Radio BNM Staff BNM Staff -
BetterHelp topped the charts with over $7.5 million spent during the month.

Magellan AI Reports 22% Podcast Advertising Revenue Growth During 2nd Quarter

Radio BNM Staff BNM Staff -
While overall ad spending in the medium was up, the top 10 advertisers saw a drop of 11% in spending during the second quarter.

John Goforth Steps Down as Magellan AI CRO After Five Years

Business BNM Staff BNM Staff -
After five years as Chief Revenue Officer at Magellan AI, John Goforth has announced he is stepping down. Goforth will remain with the company...

Podcast Advertising Rose 7% From Largest Advertisers Last Month, New Estimates Show

Business BNM Staff BNM Staff -
Of those top 15 purchasers, 66% increased their ad purchases during the month.

Seller to Seller: John Goforth, Magellan AI

Columns Dave Greene Dave Greene -
"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."

Jimmy Powers, Raj Sharan, Matt Berger and John Goforth Added to 2023 BSM Summit Lineup

Columns Jason Barrett Jason Barrett -
"BSM is having a special Holiday SALE this week. Individual tickets are reduced to $224.99 until Friday night December 23rd at 11:59pm ET.
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

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Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.