Tag: Magellan AI
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Top Podcast Advertisers Spent More Than $50 Million in March, Magellan AI Data Shows
T-Mobile overtook BetterHelp as the top podcast advertiser in March.
11 of Top 15 Podcast Advertisers Decreased Spending During February, Magellan AI Data Shows
The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.
The 2025 BSM Summit Welcomes Jen Lada, David Locke, Bruce Gilbert, Cameron Hendrix and John Mamola
All five speakers will be part of sessions at the upcoming Summit. The full schedule will be released closer to the event.
Podcast Advertising Rose Nearly 20% in 2024 4th Quarter, Magellan AI Data Shows
The top 10 podcast advertisers spent a projected $124 million during October, November, and December.
Magellan AI Data Shows Top Podcast Advertisers Spent More Than $62 Million During November
Of the top 15 podcast advertisers, 11 increased their spending during the month.
Amazon Remains Top Podcast Advertiser During October, Magellan AI Data Shows
The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.
Amazon Becomes Top Podcast Advertiser During September, Magellan AI Data Shows
Amazon topped BetterHelp -- which had been the top podcast advertiser for multiple years -- during the month.
Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows
That was down slightly compared to the $47.8 million from the top 15 spenders in July.
Top Podcast Advertisers Saw Double-Digit Increases in Spending During July, New Magellan AI Data Shows
BetterHelp topped the charts with over $7.5 million spent during the month.
Magellan AI Reports 22% Podcast Advertising Revenue Growth During 2nd Quarter
While overall ad spending in the medium was up, the top 10 advertisers saw a drop of 11% in spending during the second quarter.