Magellan AI has released its list of the top podcast advertisers during March, and the highest spenders placed millions across a variety of formats.
The top 15 podcast advertisers for the month spent $64.9 million. During the month, 12 of the top 15 spenders increased their spending. Only McDonald’s, FanDuel, and Toyota were inside the top 15 and decreased their spending compared to the prior month.
Quince was the top overall spender. It purchased $6.5 million in podcast advertising during the month. That topped the $5.9 million spent by BetterHelp and the $5.8 million purchased by Amazon.
The sports genre saw the lion’s share of advertising from the top spenders. Of the 15 top podcast advertisers, 12 had sports as their most popular genre. Meta — which spent $5.2 million in March — put most of its advertising in the news format, while Quince and Shopify ($4.9 million) put most of their ads into the comedy genre.
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January. In that month, those spending leaders bought just under $61 million in 2026’s first month.
Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S.
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