Tyrese Haliburton isn’t waiting for a return to the court to expand his brand. The Indiana Pacers star is entering the content business.
Haliburton announced the launch of his own production company, Zero Doubt Creative. The venture includes a multiyear partnership with Brent Montgomery’s Wheelhouse.
Zero Doubt Creative will work with Wheelhouse Sports on original programming and branded content. Some projects will be pitched across the media landscape. Others will live on Haliburton’s YouTube and social channels.
“I’ve always been inspired by the power of content,” said Haliburton to the Hollywood Reporter. “Especially the ability to create ideas, moments and experiences that can connect people through storytelling. As I’ve gotten older and experienced pivotal moments in my life, I wanted to find the right way to tell those stories.”
The first project is already set. It’s an original docuseries titled Time Out. The series will follow Haliburton’s return from a ruptured Achilles tendon suffered in Game 7 of last year’s NBA Finals.
“Launching Zero Doubt is the start. Our goal is simple — tell honest compelling stories and build a platform that will grow with me throughout my career and beyond, all the while, setting up a community with like-minded individuals who lead with authenticity. I’m excited for what’s next,” said Haliburton.
Portal A will produce the series alongside Wheelhouse. A premiere date has not been announced.
“Ty brings the same passion to creating and storytelling that he brings to the court,” said Montgomery. “Wheelhouse looks forward to expanding those ambitions with him, Kristina and the whole Zero Doubt team.”
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