Tag: podcast advertising

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly. What We Know: Between the...

The lesson here isn't to flee podcasting. It's to approach it correctly.

“One of the most distinctive things about podcast ads is how frequently they’re not listened to."

"New Podscribe data shows seven of the top ten spenders targeted sports as their primary genre in May."

"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."

Of those 15, six actually decreased their spending during the month.

"The same pattern kept surfacing: publishers that treated video as a monetization layer, not just a discovery channel, grew revenue the fastest."

1,318 brands bought podcast advertising during the first quarter.

"This delivers a more accurate view on how podcast campaigns influence both perception and action.”