Tag: podcast advertising

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Mary Berner Can’t Stay Silent on Cumulus Media’s San Francisco Mess With Greg Papa and KNBR

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"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."

Four Voices, One Theme: MSBC 38 Was About Authenticity

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"I left thinking less about how to simply survive the next chapter of my career, and more about how I want to build one that is sustainable."

Why Politics Isn’t Optional for Clay Travis’ New Sports Media Venture

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Clay Travis didn't stumble into politics by accident. He built his entire brand around it, deliberately and consistently, over several years.

Why the FCC Killing the TV Ownership Cap Is Closing the Barn Door

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In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

Columns John Mamola John Mamola -
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

Top 15 Podcast Advertisers Spent $60 Million in June, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
Quince led all advertisers with an estimated $6.9 million in June podcast spending.

Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots

Business Garrett Searight Garrett Searight -
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

Columns John Mamola John Mamola -
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly. What We Know: Between the...

Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away

Columns Garrett Searight Garrett Searight -
The lesson here isn't to flee podcasting. It's to approach it correctly.

8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows

Business Garrett Searight Garrett Searight -
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."

Sports Podcasts Continue To Dominate Large Scale Advertising Campaigns In May

Business John Mamola John Mamola -
"New Podscribe data shows seven of the top ten spenders targeted sports as their primary genre in May."

Can Podcasts Be Defined Better for Advertisers in 2026 and Beyond?

Columns John Mamola John Mamola -
"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."

Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
Of those 15, six actually decreased their spending during the month.
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Four Voices, One Theme: MSBC 38 Was About Authenticity

Columns 0
"I left thinking less about how to simply survive the next chapter of my career, and more about how I want to build one that is sustainable."

Why Politics Isn’t Optional for Clay Travis’ New Sports Media Venture

Columns 0
Clay Travis didn't stumble into politics by accident. He built his entire brand around it, deliberately and consistently, over several years.

Why the FCC Killing the TV Ownership Cap Is Closing the Barn Door

Columns 0
In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?

20 Brands In 20 Days: Brady Marks, 107.3 Alternative Cleveland

20 Brands in 20 Days 0
"I was taught a lot at the station, so I'm a big believer in it. I'm a product of it."