Tag: podcast advertising

The average global response rate increased 4% during the second quarter compared to the first quarter.

"We're constantly exploring new opportunities for brands to connect with audiences at scale and pioneering new ways to modernize audio advertising, making it more accessible, efficient and effective,"

The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.

Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.

"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

Quince led all advertisers with an estimated $6.9 million in June podcast spending.

The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly. What We Know: Between the...

The lesson here isn't to flee podcasting. It's to approach it correctly.