Tag: podcast advertising
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8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."
Sports Podcasts Continue To Dominate Large Scale Advertising Campaigns In May
"New Podscribe data shows seven of the top ten spenders targeted sports as their primary genre in May."
Can Podcasts Be Defined Better for Advertisers in 2026 and Beyond?
"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."
Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows
Of those 15, six actually decreased their spending during the month.
74% of Podcast Companies Reported Revenue Growth in 2025, New Data Shows
"The same pattern kept surfacing: publishers that treated video as a monetization layer, not just a discovery channel, grew revenue the fastest."
Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows
1,318 brands bought podcast advertising during the first quarter.
Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement
"This delivers a more accurate view on how podcast campaigns influence both perception and action.”
Nielsen Reveals FIFA World Cup Content Drives Higher Radio, Podcast Consumption
"For a growing share of fans, the World Cup isn't just watched, it's listened to. In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening."
The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.
Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.