Tag: podcast advertising
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Why Talk Radio Has a Built-In Advertising Advantage Over Independent Podcasters
The question isn't whether podcasting will cannibalize radio. The bigger risk is allowing others to monetize our listeners after they turn off the radio.
Podcast Advertising Spending Jumps 23% in Q2, Magellan AI Finds
Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.
Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."
Top 15 Podcast Advertisers Spent $60 Million in June, Magellan AI Data Shows
Quince led all advertisers with an estimated $6.9 million in June podcast spending.
Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."
Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away
The lesson here isn't to flee podcasting. It's to approach it correctly.
8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."
Sports Podcasts Continue To Dominate Large Scale Advertising Campaigns In May
"New Podscribe data shows seven of the top ten spenders targeted sports as their primary genre in May."