Tag: podcast advertising
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Nielsen Reveals FIFA World Cup Content Drives Higher Radio, Podcast Consumption
"For a growing share of fans, the World Cup isn't just watched, it's listened to. In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening."
The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.
Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.
Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows
Overall, 13 of the top 15 advertisers increased their podcast spending month over month.
Red Seat Ventures Partners With ‘The 33rd Team’ on Podcast Advertising Sales
"The 33rd Team aligns perfectly with our ethos of bold, game-changing ventures"
What Podcast Ad Revenue Projections Mean for the Future of News Podcasts
News has always been one of the top podcast genres. Can it become one of the top revenue producing genres, too?
Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.
News/Talk Radio Needs to Copycat the Podcast Industry On This One Issue
The industry simply can’t afford to ignore this.
Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.
Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.