Tag: podcast advertising
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Podcast Advertising Rose 7% From Largest Advertisers Last Month, New Estimates Show
Of those top 15 purchasers, 66% increased their ad purchases during the month.
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”
Radio and Podcast Advertising for Road Trippers
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.
Audacy Debuts AI Contextual Advertising for Podcasts
With the new features, Audacy's advertising partners will be able to more strategically place ads within specific podcast episodes and deliver ads when listeners are most engaged.
Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”