Tag: podcast advertising
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Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows
That was down slightly compared to the $47.8 million from the top 15 spenders in July.
Top Podcast Advertisers Saw Double-Digit Increases in Spending During July, New Magellan AI Data Shows
BetterHelp topped the charts with over $7.5 million spent during the month.
Radio Advertising Sales Reps Should Be Selling Podcasts
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...
Magellan AI Reports 22% Podcast Advertising Revenue Growth During 2nd Quarter
While overall ad spending in the medium was up, the top 10 advertisers saw a drop of 11% in spending during the second quarter.
Podcast Advertising Rose 7% From Largest Advertisers Last Month, New Estimates Show
Of those top 15 purchasers, 66% increased their ad purchases during the month.
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”
Radio and Podcast Advertising for Road Trippers
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.
Audacy Debuts AI Contextual Advertising for Podcasts
With the new features, Audacy's advertising partners will be able to more strategically place ads within specific podcast episodes and deliver ads when listeners are most engaged.
Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”