Tag: podcast advertising

The industry simply can’t afford to ignore this.

During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.

Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.

Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.

According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.

T-Mobile overtook BetterHelp as the top podcast advertiser in March.

"Podcasting is the most versatile medium, and I think more and more we're learning that the same people will dip back and forth between audio and video versions of their favorite shows. And I think that's a message that we haven't really talked about in podcasting."

The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

"Publishers are rising to the call from advertisers and leveraging AI-powered tools like Sounder to scale those efforts, while also influencing new standards as it helps provide better value to partners."