Tag: podcast advertising
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What Podcast Ad Revenue Projections Mean for the Future of News Podcasts
News has always been one of the top podcast genres. Can it become one of the top revenue producing genres, too?
Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.
News/Talk Radio Needs to Copycat the Podcast Industry On This One Issue
The industry simply can’t afford to ignore this.
Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.
Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.
Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.
Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows
BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.
More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows
According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.
Top Podcast Advertisers Spent More Than $50 Million in March, Magellan AI Data Shows
T-Mobile overtook BetterHelp as the top podcast advertiser in March.
Sounds Profitable’s Tom Webster Believes the Time is Right for the Podcast Industry to Have a Cohesive Message to Advertisers
"Podcasting is the most versatile medium, and I think more and more we're learning that the same people will dip back and forth between audio and video versions of their favorite shows. And I think that's a message that we haven't really talked about in podcasting."