Tag: podcast advertising
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SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
Amazon Remains Top Podcast Advertiser During October, Magellan AI Data Shows
The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.
Amazon Becomes Top Podcast Advertiser During September, Magellan AI Data Shows
Amazon topped BetterHelp -- which had been the top podcast advertiser for multiple years -- during the month.
Podcast Agencies Oxford Road and Veritone One Acquired by Insignia Capital Group
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows
That was down slightly compared to the $47.8 million from the top 15 spenders in July.
Top Podcast Advertisers Saw Double-Digit Increases in Spending During July, New Magellan AI Data Shows
BetterHelp topped the charts with over $7.5 million spent during the month.
Radio Advertising Sales Reps Should Be Selling Podcasts
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...
Magellan AI Reports 22% Podcast Advertising Revenue Growth During 2nd Quarter
While overall ad spending in the medium was up, the top 10 advertisers saw a drop of 11% in spending during the second quarter.
Podcast Advertising Rose 7% From Largest Advertisers Last Month, New Estimates Show
Of those top 15 purchasers, 66% increased their ad purchases during the month.
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”