Tag: Podcast Business
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How PodcastOne Went From Adam Carolla’s Studio to the NASDAQ
"I got to talk to him and said, 'I think I can bring some advertisers to you.' And I did."
Why Nielsen Data Shows News Podcasters Can’t Ignore Audio
It's tempting to get swept up in the excitement around video podcasting right now. That's where all of the money is going. But that doesn't mean the audience is following.
Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
SiriusXM CEO Jennifer Witz: Our Podcast Strategy Runs Counter to Netflix
"Some other platforms are taking a more exclusive approach. We found that open distribution makes the most sense for creators."
Audio Podcasts Have Higher Trust Levels Than Video Podcasts, New Sounds Profitable Data Shows
Audio rates highest for being "accurate and factual" at 58%, edging out video's 55%.
The Morse Report Added to Helios Media Podcast Roster
"I’m excited to join forces with Helios Media to accelerate our growth across podcasting, video, and social platforms while continuing to build The Morse Report community."
Dan Bongino, Pod Save America Retain Top 5 Spots in May Triton Digital Podcast Rankings
The Charlie Kirk Show fell out of the top 10, finishing May in 12th.
Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away
The lesson here isn't to flee podcasting. It's to approach it correctly.
8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."