Tag: Podcast Business

"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”

Political commentary continues to occupy prominent positions in the podcast landscape, with multiple programs maintaining top-five finishes by weekly downloads.

"79% of Podcast Superfans listen to local radio every week. This presents radio broadcasters with a tremendous opportunity to pull usage from these important consumers."

Putting out a consistent product on a daily, or at least weekly, basis is hard. It’s not digging ditches, but it’s also not what many celebrities expected when they cracked a mic for the first time to record their inaugural podcast episode.

Podcasters have already figured out that trust sells. Radio has the trust. It just needs to put it to work.

“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."

Some listeners won’t care whether a show is AI-generated. I’m sure of that. Still, I believe an overwhelming majority will want personality, original experiences, and a human perspective more than anything else. That’s what has made audio content discernible since the beginning.

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

“The partnership with Spotify has been an amazing fit, and they’re incredible to work with. I’m extremely happy and excited to continue with them for years to come.”

In the Top Podcasts by US Unique Monthly Audience category, the top nine shows remained unchanged from August.