Tag: Podcast Business
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Amazon Music Expands Video Podcasts with iHeartMedia, SiriusXM, Spotify Partnership
“Our strategy is simple: make the world’s best creators and content available wherever consumers choose to listen, watch, and engage."
New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
Gamut Podcast Network Launches American Nightmares Season 6
"We only do true crime for two reasons. To help move a case, or to give the story back to the people who lost the most and got to say the least. This one is the second kind."
Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates
The average global response rate increased 4% during the second quarter compared to the first quarter.
Top Podcast Advertisers Cut Spending 6% in July, Magellan AI Finds
Seven advertisers reduced their spending, while eight increased their commitments.
MeidasTouch Network Strikes Deal with Audacy for Sales, Distribution
"Our partnership with Audacy significantly expands our podcast capabilities while strengthening our advertising operation as we continue growing the MeidasTouch Network."
Point-to-Point Marketing, Strategic Solutions to Release Results of ‘The Podcast Study 2026’
“The first Podcast Study reinforced something we believe strongly at Point-To-Point: there is enormous opportunity to grow podcast audiences, but growth doesn’t happen by accident."
YouTube Clarifies New Monetization Rules for Creators
For watch hours, YouTube says only public long-form videos, including podcasts, and archived livestreams will qualify.
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
Podcast Advertising Spending Jumps 23% in Q2, Magellan AI Finds
Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.