Tag: Podcast Business

"I feel like OutKick is a fully grown site that's an adult. I'm looking forward to building something new. I'm going to share more details about that going forward."

The Daily Wire had a rough few months in the press. That happens. What doesn't always happen is emerging from that stretch with your audience completely intact. Yet here we are.

Shows finishing between 3rd and 10th remained unchanged from the prior month.

"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."

"Both types of consumption are virtually the same. There’s a lot of it. There’s a lot of people who listen to audio only. And there’s a lot of people who watch actively.”

The data comes after Netflix recently struck a nine-digit deal with Jay Shetty's On Purpose podcast.

The math is simple. The appeal is obvious. But the long-term implications? Those are murkier than most people want to admit.

The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.

Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.

Of those 15, six actually decreased their spending during the month.