Tag: Podcast Business

"If you can move that group forward, you have the potential to significantly grow your Superfan base.”

The reality is that podcasting, streaming, and digital audio have created incredible new opportunities for content creators. That's a good thing. There are far more paths into the business today than there were 20 years ago. But I also wonder how many people who enter competitions like this aren't even considering radio as a career.

Podcasting continues to attract new consumers, with 34% saying they began listening to podcasts less than one year ago.

Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.

“Our strategy is simple: make the world’s best creators and content available wherever consumers choose to listen, watch, and engage."

"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."

"We only do true crime for two reasons. To help move a case, or to give the story back to the people who lost the most and got to say the least. This one is the second kind."

The average global response rate increased 4% during the second quarter compared to the first quarter.

Seven advertisers reduced their spending, while eight increased their commitments.

"Our partnership with Audacy significantly expands our podcast capabilities while strengthening our advertising operation as we continue growing the MeidasTouch Network."