Tag: Podcast Business
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Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
SiriusXM CEO Jennifer Witz: Our Podcast Strategy Runs Counter to Netflix
"Some other platforms are taking a more exclusive approach. We found that open distribution makes the most sense for creators."
Audio Podcasts Have Higher Trust Levels Than Video Podcasts, New Sounds Profitable Data Shows
Audio rates highest for being "accurate and factual" at 58%, edging out video's 55%.
The Morse Report Added to Helios Media Podcast Roster
"I’m excited to join forces with Helios Media to accelerate our growth across podcasting, video, and social platforms while continuing to build The Morse Report community."
Dan Bongino, Pod Save America Retain Top 5 Spots in May Triton Digital Podcast Rankings
The Charlie Kirk Show fell out of the top 10, finishing May in 12th.
Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away
The lesson here isn't to flee podcasting. It's to approach it correctly.
8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."
Clay Travis: OutKick Now ‘Fully Grown’, Time to Build Something New
"I feel like OutKick is a fully grown site that's an adult. I'm looking forward to building something new. I'm going to share more details about that going forward."
The Death of The Daily Wire Was Greatly Exaggerated
The Daily Wire had a rough few months in the press. That happens. What doesn't always happen is emerging from that stretch with your audience completely intact. Yet here we are.