Tag: Podcast Business
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Point-to-Point Marketing, Strategic Solutions to Release Results of ‘The Podcast Study 2026’
“The first Podcast Study reinforced something we believe strongly at Point-To-Point: there is enormous opportunity to grow podcast audiences, but growth doesn’t happen by accident."
YouTube Clarifies New Monetization Rules for Creators
For watch hours, YouTube says only public long-form videos, including podcasts, and archived livestreams will qualify.
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
Podcast Advertising Spending Jumps 23% in Q2, Magellan AI Finds
Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.
iHeartMedia Strikes Video Podcast Deal With Disney+ and Hulu
"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."
Top 15 Podcast Advertisers Spent $60 Million in June, Magellan AI Data Shows
Quince led all advertisers with an estimated $6.9 million in June podcast spending.
How PodcastOne Went From Adam Carolla’s Studio to the NASDAQ
"I got to talk to him and said, 'I think I can bring some advertisers to you.' And I did."
Why Nielsen Data Shows News Podcasters Can’t Ignore Audio
It's tempting to get swept up in the excitement around video podcasting right now. That's where all of the money is going. But that doesn't mean the audience is following.
Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
SiriusXM CEO Jennifer Witz: Our Podcast Strategy Runs Counter to Netflix
"Some other platforms are taking a more exclusive approach. We found that open distribution makes the most sense for creators."