Tag: Podcast Business
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Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away
The lesson here isn't to flee podcasting. It's to approach it correctly.
8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."
Clay Travis: OutKick Now ‘Fully Grown’, Time to Build Something New
"I feel like OutKick is a fully grown site that's an adult. I'm looking forward to building something new. I'm going to share more details about that going forward."
The Death of The Daily Wire Was Greatly Exaggerated
The Daily Wire had a rough few months in the press. That happens. What doesn't always happen is emerging from that stretch with your audience completely intact. Yet here we are.
The Daily Tops Podtrac Charts While Fox News and Ben Shapiro Remain Top 10
Shows finishing between 3rd and 10th remained unchanged from the prior month.
Approaching the Summit: Cameron Hendrix, Magellan AI
"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."
Video Podcast Time Virtually Mirrors Audio-Only Podcasts, New Edison Research Data Shows
"Both types of consumption are virtually the same. There’s a lot of it. There’s a lot of people who listen to audio only. And there’s a lot of people who watch actively.”
14% of Weekly Listeners Use Netflix For Podcast Viewing
The data comes after Netflix recently struck a nine-digit deal with Jay Shetty's On Purpose podcast.
Is the Netflix Dream Hurting What Made Podcasting Great?
The math is simple. The appeal is obvious. But the long-term implications? Those are murkier than most people want to admit.
Coleman Insights Sets Podcast Trailer Study Webinar
The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.