"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."
"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."
"Both types of consumption are virtually the same. There’s a lot of it. There’s a lot of people who listen to audio only. And there’s a lot of people who watch actively.”
The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.
"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."
"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."