Tag: Podcast Revenue

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Is the Netflix Dream Hurting What Made Podcasting Great?

The math is simple. The appeal is obvious. But the long-term implications? Those are murkier than most people want to admit.

Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows

Of those 15, six actually decreased their spending during the month.

The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?

The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows

The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.

Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows

Overall, 13 of the top 15 advertisers increased their podcast spending month over month.

PodcastOne Reports 22% Revenue Increase During 2025’s 3rd Quarter

During the period, the company reported an Adjusted EBITDA of $1.1 million, which is a sharp change from 2024, up 369%.

What Podcast Ad Revenue Projections Mean for the Future of News Podcasts

News has always been one of the top podcast genres. Can it become one of the top revenue producing genres, too?

Number of Active Podcasts Hits New High in September 2025, Listen Notes Data Shows

To date, 3.6 million podcasts have been created worldwide, releasing a combined 185 million episodes.

Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows

In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.

Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows

During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."