Tag: Podcast Revenue
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The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.
Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.
Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows
Overall, 13 of the top 15 advertisers increased their podcast spending month over month.
PodcastOne Reports 22% Revenue Increase During 2025’s 3rd Quarter
During the period, the company reported an Adjusted EBITDA of $1.1 million, which is a sharp change from 2024, up 369%.
What Podcast Ad Revenue Projections Mean for the Future of News Podcasts
News has always been one of the top podcast genres. Can it become one of the top revenue producing genres, too?
Number of Active Podcasts Hits New High in September 2025, Listen Notes Data Shows
To date, 3.6 million podcasts have been created worldwide, releasing a combined 185 million episodes.
Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.
Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.
Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.
Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.