Tag: Podcast Revenue
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Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”
Radio Does Good When It Gives Back During Economic Uncertainty
What should radio do during these familiar times of economic uncertainty? Two words: Give back.
Magellan AI Data Shows Top Podcast Advertisers Spent More Than $62 Million During November
Of the top 15 podcast advertisers, 11 increased their spending during the month.
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
Amazon Remains Top Podcast Advertiser During October, Magellan AI Data Shows
The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.
Top Podcast Advertisers Spent More Than $45 Million in August Alone, New Magellan AI Data Shows
That was down slightly compared to the $47.8 million from the top 15 spenders in July.
PodcastOne Revenue Grows 24% During Second Quarter
Despite the record revenue gains, it still featured an operating loss of $1.4 million.
Acast Sees Strong Sales Growth During 2024 Second Quarter
The sales growth comes in the face of 15% listening drops for the company.
Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says
The sector is projected to reach $2.6 billion by 2026.
Podcast Revenue Growth Still Expected After Ad Forecast Cut
“Podcast growth is slowing in the U.S., but that’s merely a sign of the platform’s maturity."