Tag: Podcast Revenue

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The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

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"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.

Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

Time Spent Listening to Podcasts Has Grown By 355% Since 2015, New Edison Research Data Shows

Business BNM Staff BNM Staff -
"Podcasts have historical momentum."

Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio

Business BNM Staff BNM Staff -
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.

Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows

Business BNM Staff BNM Staff -
BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.

Acast Names Greg Glenday New CEO

Business BNM Staff BNM Staff -
Executive changes are afoot at Acast as former CEO Ross Adams has resigned. Greg Glenday has been named his successor. Glenday has been with the...

More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows

Business BNM Staff BNM Staff -
According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

Business BNM Staff BNM Staff -
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

Radio Does Good When It Gives Back During Economic Uncertainty

Columns Ron Harrell Ron Harrell -
What should radio do during these familiar times of economic uncertainty? Two words: Give back.

Magellan AI Data Shows Top Podcast Advertisers Spent More Than $62 Million During November

Business BNM Staff BNM Staff -
Of the top 15 podcast advertisers, 11 increased their spending during the month.
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Columns 0
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

Features 0
"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

Columns 0
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

Features 0
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."