Tag: Podcast Revenue

Browse our Latest articles!

How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

0
"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows

Business BNM Staff BNM Staff -
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.

Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.

Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

Time Spent Listening to Podcasts Has Grown By 355% Since 2015, New Edison Research Data Shows

Business BNM Staff BNM Staff -
"Podcasts have historical momentum."

Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio

Business BNM Staff BNM Staff -
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.

Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows

Business BNM Staff BNM Staff -
BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.

Acast Names Greg Glenday New CEO

Business BNM Staff BNM Staff -
Executive changes are afoot at Acast as former CEO Ross Adams has resigned. Greg Glenday has been named his successor. Glenday has been with the...

More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows

Business BNM Staff BNM Staff -
According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

Business BNM Staff BNM Staff -
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

Radio Does Good When It Gives Back During Economic Uncertainty

Columns Ron Harrell Ron Harrell -
What should radio do during these familiar times of economic uncertainty? Two words: Give back.
123Page 2 of 3

Popular

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

20 Brands in 20 Days 0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

Features 0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

Columns 0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

Features 0
"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."