Tag: Podcast Revenue
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Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.
Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.
Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.
Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.
Time Spent Listening to Podcasts Has Grown By 355% Since 2015, New Edison Research Data Shows
"Podcasts have historical momentum."
Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.
Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows
BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.
Acast Names Greg Glenday New CEO
Executive changes are afoot at Acast as former CEO Ross Adams has resigned. Greg Glenday has been named his successor.
Glenday has been with the...
More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows
According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.
Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”