Tag: Magellan AI
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The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.
Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.
Magellan AI Announces Broadcast Radio Cross Channel Measurement
"Measurement needs to reflect how media actually works today—across channels, not in silos."
Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows
Overall, 13 of the top 15 advertisers increased their podcast spending month over month.
Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.
Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.
Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.
Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows
BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.
More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows
According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.
2025 BSM Summit Presented by Point to Point Marketing: Day 1 Recap
Key takeaways from this year's sessions and speakers from day one of the Barrett Media Sports Summit