Tag: Magellan AI

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows

Business BNM Staff BNM Staff -
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.

Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.

Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

Top 15 Brands Using Podcast Advertising Increase Spending By 16% in May, Magellan AI Data Shows

Business BNM Staff BNM Staff -
BetterHelp reclaimed the top spot in podcast ad spending, increasing its investment by 8% month-over-month to $5.8 million.

More Than 50% of All Podcast Advertising Spent on Top 500 Shows, Magellan AI Data Shows

Business BNM Staff BNM Staff -
According to Magellan AI data, advertisers spent $300,000 per month on the top 500 podcasts during the first quarter on average.

2025 BSM Summit Presented by Point to Point Marketing: Day 1 Recap

Columns BSM Staff BSM Staff -
Key takeaways from this year's sessions and speakers from day one of the Barrett Media Sports Summit

Top Podcast Advertisers Spent More Than $50 Million in March, Magellan AI Data Shows

Business BNM Staff BNM Staff -
T-Mobile overtook BetterHelp as the top podcast advertiser in March.

11 of Top 15 Podcast Advertisers Decreased Spending During February, Magellan AI Data Shows

Business BNM Staff BNM Staff -
The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

The 2025 BSM Summit Welcomes Jen Lada, David Locke, Bruce Gilbert, Cameron Hendrix and John Mamola

Columns Jason Barrett Jason Barrett -
All five speakers will be part of sessions at the upcoming Summit. The full schedule will be released closer to the event.

Podcast Advertising Rose Nearly 20% in 2024 4th Quarter, Magellan AI Data Shows

Business BNM Staff BNM Staff -
The top 10 podcast advertisers spent a projected $124 million during October, November, and December.
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.