Tag: Magellan AI

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows

Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly. What We Know: Between the...

Approaching the Summit: Cameron Hendrix, Magellan AI

"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."

Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows

Of those 15, six actually decreased their spending during the month.

Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows

1,318 brands bought podcast advertising during the first quarter.

Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement

"This delivers a more accurate view on how podcast campaigns influence both perception and action.”

Magellan AI Promotes Jim Ballas to President of Measurement

"Ballas joined Magellan AI in 2022 as GM of Measurement."

Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution

“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”

The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?

The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.

Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows

The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.

Magellan AI Announces Broadcast Radio Cross Channel Measurement

"Measurement needs to reflect how media actually works today—across channels, not in silos."

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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

"Here's the twist. While subscriber counts stalled, fans went back to the record store."