Tag: Magellan AI
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Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
Approaching the Summit: Cameron Hendrix, Magellan AI
"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."
Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows
Of those 15, six actually decreased their spending during the month.
Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows
1,318 brands bought podcast advertising during the first quarter.
Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement
"This delivers a more accurate view on how podcast campaigns influence both perception and action.”
Magellan AI Promotes Jim Ballas to President of Measurement
"Ballas joined Magellan AI in 2022 as GM of Measurement."
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.
Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.
Magellan AI Announces Broadcast Radio Cross Channel Measurement
"Measurement needs to reflect how media actually works today—across channels, not in silos."