Tag: Magellan AI
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Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows
1,318 brands bought podcast advertising during the first quarter.
Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement
"This delivers a more accurate view on how podcast campaigns influence both perception and action.”
Magellan AI Promotes Jim Ballas to President of Measurement
"Ballas joined Magellan AI in 2022 as GM of Measurement."
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
The $65 Million Question: Can Podcasting Avoid Radio’s Mistakes?
The advertising money flowing into podcasting is real and it's remarkable. But it comes with a responsibility that the space can't afford to ignore.
Top 15 Podcast Advertisers Spent Nearly $65 Million in March, New Magellan AI Data Shows
The March spending shows a nearly 7% increase in overall spending from the top 15 podcast advertisers compared to January.
Magellan AI Announces Broadcast Radio Cross Channel Measurement
"Measurement needs to reflect how media actually works today—across channels, not in silos."
Top Podcast Advertisers Spent More Than $75 Million in December, New Magellan AI Data Shows
Overall, 13 of the top 15 advertisers increased their podcast spending month over month.
Top Podcast Advertisers Spent Nearly $60 Million During July, New Magellan AI Data Shows
During the month, nine of the top 15 advertisers saw their podcast advertising budgets increase.
Podcast Advertising Grew 28% During 2nd Quarter, Magellan AI Data Shows
Magellan says the top 10 advertisers spent a combined $128 million during April, May, and June, up 20% from the first quarter.