iHeartMedia and Magellan AI have announced a new partnership to bring radio attribution to advertisers.
With Magellan AI’s platform, iHeartMedia’s simulcast data will report the attribution between streaming audio, podcasts, connected TV, and other digital media.
Advertisers utilizing the technology will receive information and insights into how radio campaigns deliver results like web visits, form completions, leads, and purchases.
“Advertisers want clearer insight into how every channel contributes to outcomes,” said Magellan AI CEO and co-founder Cameron Hendrix. “Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
“iHeartMedia has always focused on helping advertisers understand the power of audio,” said iHeartMedia Insights President Lainie Fertick. “By combining Magellan AI’s attribution technology with our proprietary in-market simulcast data, we’re providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results.”
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