Tag: Radio Advertising

The medium needs to get in the face of advertisers. But the venues may be wrong.

"There's a ton of opportunity, but we're beginning to get our legs beneath us."

“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...

When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

"There is an awesome place for you to market your radio station - it's called your radio station!"

Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

"Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”