Tag: Radio Advertising
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82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
Why It’s So Challenging To Find Media Salespeople
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."
Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
Why Small Broadcast Companies Face A Digital Crossroads
"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."
Audacy Partners With Sonos For Exclusive Sales, Distribution of Streaming Inventory
"Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities."
iHeartMedia, Amazon Ads Expand Partnership with New Programmatic Audio Offering Through Amazon DSP
"Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media"
The Chasm Between Clients and Radio Sellers
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."