Tag: Radio Advertising
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The Industry According To: Jeff Federman, Audacy
"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."
Edison Research: AM/FM Dominates Ad-Supported Car Audio
"Advertisers chasing young listeners therefore still find most of them on broadcast frequencies."
AudioGraph Changes Radio Attribution Game Entirely
"(It) aligns more closely with digital buying and measurement standards."
Why Radio’s Breakup With Nielsen Might Be Good for Programming Decisions
"Radio's proof model simply didn't answer the question advertisers started asking. Did this actually work?"
What Ratings? ROAS and Attribution: Radio’s New Accountability Standard
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."
Cumulus Media Reports 9.7% Revenue Decline During 2026’s 2nd Quarter
"With our plan of reorganization confirmed by the court and the FCC approval process well underway, we are positioned to emerge from Chapter 11 with a stronger balance sheet to capitalize on future market opportunities."
We Are What We Eat With Media Being the Meal
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."
Mary Berner Can’t Stay Silent on Cumulus Media’s San Francisco Mess With Greg Papa and KNBR
"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."
Why Radio Should Stop Chasing 25-54 and Own Its Market
"Stop thinking innovation only means chasing teenagers on TikTok."
2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap
The Consultant Conversation
Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk)
The Consultants Conversation at the first Barrett Media Music Radio Conference...