Tag: Radio Advertising
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Cancelling Your Radio Advertising is a Bad Idea
While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”
If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."
Overcoming Common Objections to Buying Sports Radio Advertising
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.
Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows
In total, 80% of advertisers claimed they were interested in in-dash visual ads.
2024 Radio Mercury Awards Winners Announced
"The Radio Mercury Awards continues to be where the best in radio and audio creativity is discovered."
With Radio Industry Revenue Not Growing, Other Opportunities Must Be Explored
“Radio is a good business, but unlocking your full revenue potential requires exploring and mastering new spaces..”
What Does Radio Advertising Have to Prove When Every Stat Shows It Works?
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?
How Advertisers Can Protect Their Digital Ad Spend
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.
How to Renegotiate Your Annual Sports Radio Advertising Contract
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.