Tag: Radio Advertising

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Using Spec Spots to Sell Radio Advertising

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

What If Radio Marketed Like Politicians?

Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.

iHeartMedia Study Reveals Consumers Feel Ignored By Advertisers

"We need to ensure our marketing decisions are driven by consumer realities, not our personal perceptions."

Chick-fil-A Hates Radio

What??? Yes, it is true. Chick-fil-A hates radio. If there was a company that has cashed in on earned media on talk radio, it...

Radio Advertising for Brand Awareness

Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...

Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show

The company also projects that digital media revenue will eclipse traditional media next year.

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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

"Here's the twist. While subscriber counts stalled, fans went back to the record store."