Tag: Radio Advertising
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With Radio Industry Revenue Not Growing, Other Opportunities Must Be Explored
“Radio is a good business, but unlocking your full revenue potential requires exploring and mastering new spaces..”
What Does Radio Advertising Have to Prove When Every Stat Shows It Works?
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?
How Advertisers Can Protect Their Digital Ad Spend
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.
How to Renegotiate Your Annual Sports Radio Advertising Contract
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.
Radio and Podcast Advertising for Road Trippers
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.
Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower
Radio endorsers can be your 'superpower' in achieving your marketing goals.
RAB Names O’Reilly Auto Parts 2024 Radio Marketer of the Year
The Radio Marketer of the Year award will be presented to O’Reilly Auto Parts at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City.
Should Business Owners Be the Face and Voice of Marketing Campaigns?
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.
Radio Digital Ad Revenue Grew to $1.9 Billion in 2023
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”
Political Ad Revenue Growing on Backs of Budding Senate Campaigns
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.