Tag: Radio Advertising
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How to Renegotiate Your Annual Sports Radio Advertising Contract
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.
Radio and Podcast Advertising for Road Trippers
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.
Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower
Radio endorsers can be your 'superpower' in achieving your marketing goals.
RAB Names O’Reilly Auto Parts 2024 Radio Marketer of the Year
The Radio Marketer of the Year award will be presented to O’Reilly Auto Parts at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City.
Should Business Owners Be the Face and Voice of Marketing Campaigns?
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.
Radio Digital Ad Revenue Grew to $1.9 Billion in 2023
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”
Political Ad Revenue Growing on Backs of Budding Senate Campaigns
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.
Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”
Nearly 25% of Radio and Audio Advertisers Plan to Increase Spending in 2024
That figure is backed by another 54% who plan to maintain their ad spending in the audio space this year.
Political Ad Spending to Reach $16B in 2024, Analysts Say
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...