Tag: Radio Advertising

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Radio and Podcast Advertising for Road Trippers

Business Jeff Caves Jeff Caves -
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Business Jeff Caves Jeff Caves -
Radio endorsers can be your 'superpower' in achieving your marketing goals.

RAB Names O’Reilly Auto Parts 2024 Radio Marketer of the Year

Business BNM Staff BNM Staff -
The Radio Marketer of the Year award will be presented to O’Reilly Auto Parts at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City. 

Should Business Owners Be the Face and Voice of Marketing Campaigns?

Columns Jeff Caves Jeff Caves -
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.

Radio Digital Ad Revenue Grew to $1.9 Billion in 2023

Business BNM Staff BNM Staff -
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”

Political Ad Revenue Growing on Backs of Budding Senate Campaigns

Business BNM Staff BNM Staff -
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.

Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows

Business BNM Staff BNM Staff -
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”

Nearly 25% of Radio and Audio Advertisers Plan to Increase Spending in 2024

Business BNM Staff BNM Staff -
That figure is backed by another 54% who plan to maintain their ad spending in the audio space this year.

Political Ad Spending to Reach $16B in 2024, Analysts Say

Business BNM Staff BNM Staff -
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...

Radio Sales Reps: This Survey is For You

Columns Jeff Caves Jeff Caves -
You can be a part of the solution and contribute to improving the media sales business.
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

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Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.