Jeff Caves

202 POSTS

Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Business

Jeff Caves - November 22, 2024

The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Thank You Dean Canter

Business

Jeff Caves - November 15, 2024

Dean was the type of manager you wanted to share success with and learn from failure.

Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek

Business

Jeff Caves - November 8, 2024

For success, you must digest and invest.

Radio Station Promotions Should Have an Advertising Sales Booth

Business

Jeff Caves - November 1, 2024

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Business

Jeff Caves - October 25, 2024

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

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