Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Using Spec Spots to Sell Radio Advertising

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Business Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
123...41Page 2 of 41

Breaking

J. Love Out as KBAY Prepares 98.5 Shift

Music 0
"I'm incredibly grateful for the opportunity to work alongside such a talented group of people and for everything we were able to accomplish together."

Michael DeCourcy Officially Retires From The Sporting News

Sports 0
"My wife and I moved back to Pittsburgh two years ago after having been away for 32 years. It’s our hometown, and our families live here. It’s a chance to spend more time with my wife."

Westwood One Cuts Affiliate Relations Staff in Department Downsizing

Business 0
The cuts come as Westwood One's parent company, Cumulus Media, prepares to exit its pre-packaged Chapter 11 bankruptcy.

Paramount Deal For Warner Bros. Discovery Paused By Court Order Till August 3

Business 0
"Today’s decision is an important victory for ⁠all those who would be hurt by this merger, and I look forward to continuing to fight this case."