Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Using Spec Spots to Sell Radio Advertising

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Business Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
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Breaking

77 WABC Host Sid Rosenberg Details Meeting with Vice President JD Vance

News 0
"We'd never really spoke. We've been in the same room a million times, but I really know the President."

Carmichael Dave: Kings Ending Relationship With SacTown Sports Was “Mutual” Separation

Sports 0
"They wanted the same deal that we've had forever, and that doesn't make sense because it's not the same value."

Sacramento Kings End 32-Year Radio Partnership With SacTown Sports 1140

Sports 0
"Kings Radio is an investment in our fans, giving us greater ability to innovate, expand access and bring Kings basketball to a larger audience."

Jason Kelce Shares His Appreciation for 94WIP’s Place in Sports Culture of Philadelphia

Sports 0
"WIP in radio and the sports media culture in the city [Philadelphia] is fantastic. I think it's very much dying in a lot of other places. It's really one of the things that makes Philadelphia so awesome to live in."