Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Using Spec Spots to Sell Radio Advertising

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Business Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
123...41Page 2 of 41

Breaking

Fox News Claims Top Six Cable Programs in October Ratings

News 0
MS NOW's The Rachel Maddow Show finished seventh overall, making it the highest-rated program outside Fox News.

Ernie Johnson Announces Retirement From Inside the NBA Following This Season

Sports 0
"This will be my last season. Totally my decision. It's just time."

David Samson: Baseball Is No Longer “Needed” On The Radio

Sports 0
"You require to have baseball and radio because everybody hasn't died yet who grew up listening to baseball on the radio. But guess what? That generation is going to die at some point."

ABC World News Tonight Leads Broadcast Nightly Newscasts in October

News 0
Meanwhile, NBC Nightly News saw its best performance in three years during the month.