Managing Digital Advertising Clients
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...
Advertising Categories for News/Talk Radio
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...
Maximize Event Promotions with Radio Ads of Various Lengths
Promoting event promotions like financial seminars, annual sales, or community happenings requires a strategic approach to ensure maximum reach and engagement. Know how many...
Name Awareness Advertising: A Must for New SMBs
I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...
Media Research: Can They ALL Be Right?
Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...