Jeff Caves

225 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Exclusive articles:

Radio Advertising for Brand Awareness

Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...

Radio Advertising Sales Reps Should Be Selling Podcasts

The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...

Audio Advertising Research: Insights for Radio Ad Buyers

Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...

Cancelling Your Radio Advertising is a Bad Idea

While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.

Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

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