Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Overcoming Common Objections to Buying Sports Radio Advertising

Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.

Sports Radio Advertising Can Fuel Word of Mouth

Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.

The Importance of an Advertising Slogan

Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.

Breaking

NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Emmanuel Acho: ESPN Executives “Cowards” for Handling of Ryan Clark Firing

"If you work long enough, you will get fired regardless of your profession. But to fire a man that helped bring a show its very first Emmy award in the midst of that show is cowardly."