Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Business Jeff Caves Jeff Caves -
Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

Business Jeff Caves Jeff Caves -
There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.

Sports Radio Advertising Can Fuel Word of Mouth

Business Jeff Caves Jeff Caves -
Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.

The Importance of an Advertising Slogan

Business Jeff Caves Jeff Caves -
Use these steps to craft a powerful slogan and build a strong, memorable image in the minds of your customers.
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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."