Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

How Advertisers Can Protect Their Digital Ad Spend

Business Jeff Caves Jeff Caves -
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Business Jeff Caves Jeff Caves -
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Radio and Podcast Advertising for Road Trippers

Business Jeff Caves Jeff Caves -
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Business Jeff Caves Jeff Caves -
Radio endorsers can be your 'superpower' in achieving your marketing goals.

Do Radio Advertising Clients Want an Immediate Return, Long-Term Growth or Both?

Business Jeff Caves Jeff Caves -
It's OK to do occasional price and item ads to generate leads a few times a year at critical times. But, month in and month out, run that jingle and make them laugh or cry to build a business.
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